Google Local Search Update “Pigeon” Shakes Up Orlando Businesses



July 31 , 2014 | Posted by Robert Urban | , , ,  |

Google Local Search Update “Pigeon” Shakes Up Orlando Businesses

 New Local Search Algorithm Means Significant Ranking Changes for Orlando Businesses

Although not formally introduced by Google as such, many marketers have named this change “The Pigeon Update”pigeon google update orlando

Orlando businesses may notice a dramatic increase or decrease in web site referrals, leads and business from this change. The new local search algorithm ties deeper into Google’s web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. According to Google distance and location ranking parameters have improved.

Google is smart enough to know when people type in pizza or dentist they are probably looking for someplace local so returns results based on criteria relevant to the user’s location. If there are many competing business in the field only the companies who are using local marketing correctly will show.

The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results.

Is your business heavily reliant on local foot traffic or clusters close to you using your service? If so, then please call Paperboat Media at 407-680-2400 to help you rank well in local, organic or paid search.