With the rapidly changing digital marketing landscape, it can be overwhelming to know where to focus your efforts online. We focus on both your website, and your ongoing marketing strategy. We dive deep into your business, your audience, current performance, competition and goals to develop a step-by-step roadmap for your strategic digital marketing plan.
We can then implement this plan for you, provide training to internal employees to implement, or even help your find the right resources for your budget.
DIGITAL MARKETING STRATEGY
The internet has become a noisy, crowded space. So how do you reach out and grab your audience’s attention? Well, the good news is there are more platforms than ever offering extremely effective ways to laser target your specific audience. From Facebook and Pinterest advertising, to organic content marketing and SEO, we can help your pick the right mix for your business and budget. Online marketing in today’s digital environment doesn’t have to be complicated, but does require a multi-faceted, and consistent approach.
The complexities of the market dynamics, customers, competitors, and other third-party influences play a dominant role in shaping marketing strategies and customer acquisition/retention. Marketing Strategy combines best practices and creativity and are customized to every business since no two have the same challenges and goals. Paperboat Media uses a combination of paid tools and experience to provides insights into the competition. By comparing business models, and specifics related organization, sales, marketing, and pricing strategy, we are able to provide clients with a unique assessment of competitor strengths, weaknesses, opportunities, and threats and what marketing channels would be the most responsible use of budget and most likely to provide the strongest ROI.
Hand in hand with our branding expertise and services well designed and executed marketing programs drive up both revenue and profits. Paperboat Media works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.
Marketing Strategies For:
Paperboat Media has proven experience in creating and executing marketing strategies for
Mergers and Acquisitions
Exiting/Selling a company
Second stage companies
Fortune 500 companies
International market expansion
Social CRM integration
Where is your business or idea at? Have you felt that you are not growing as well as you should be? Let the marketing strategy experts at Paperboat provide concrete action plans to get you to where you need to be.