10 Key Elements of An Incredible Medical Practice Website
In any good Medical Marketing plan, website design and development should not be overlooked. Medical Website Design and Development can play a key role in SEO, PPC and the overall marketing for your website. Take a minute to read through the 10 key elements of Medical Practice Website Design and Development below to ensure that you are seeing the results that you deserve from your hard work.
1) Polish Your Image
Patients will make assumptions about your practice, and even the decision to seek your care, based on the quality of your website. If your website is outdated, patients will assume your care is as well. Regardless of how accurate their sentiments are, perception is reality in this case.
While it’s important to present patients with a professional image, be careful not to go overboard with the use of unnecessary flash, graphics and music. Causing sensory overload is just as harmful as a poorly designed website to your practice’s image. In fact, most mobile devices such as iphones and ipads cannot even register flash on a website and instead displays a blank box on the screen. According to a 2014 study by comScore, almost 17 million Americans a month access health information on their mobile devices. Therefore, it is best to keep the design clean, simple and mobile friendly.
Online videos and virtual tours are a great way to make patients feel welcome at your practice before they ever step foot in your office. Thirty second videos of your providers delivering a welcome message or talking about education related topics will help patients make an instant connection with your practice. Virtual tours are also helpful in relieving the anxiety of what to expect when patients visit your office.
Another small piece of advice that will make a big difference is to use professional photography instead of stock photos. One of the main reasons patients visit your website is to get an impression of your doctors. A professional headshot and real shots of the office with proper lighting can make all the difference in properly branding your providers image.
Make sure your site is responsive. That is term for a site designed to change and contour differently depending on what device the person accessing the site is. Fonts, image, and navigation are different from a mobile device than a desktop in order to provide the best user experience.
Keep the overall navigation simple throughout all pages. Using top navigation on one page, left on other and right on the next will turn people off.
Make sure there are easy to find buttons/links to your photo galleries.
Phone number/address: Many sites we review make it very difficult to find the phone number of the medical practice on their website. Make sure it is clear and visible on every page. Make sure it is clickable from a mobile device. This alone will increase conversion.
3) Content, content, content
Give people what they want and need right away. Navigation should quickly allow your audience to find out who you are, what field you are in, what services you offer, what hours you keep, and how to contact you. When navigation is done correctly, people will never question what services you or your medical practice provide.
Consider offering downloadable content, like brochures that people can share at the dinner table. Not only will this provide the user with the information they want right away, it will give them something to look at time and time again. Allow people to email these brochures to their friends and family. Get creative with the message that you want people to receive.
4) Make sure people can find you.
Paperboat Media made our name providing medical practices and plastic surgeons with incredible SEO. We only work with one discipline per area. We certainly recommend you working with a reputable SEO, that specializes in medical practice websites. However, there are a few simple tricks you can to do help.
Most importantly, have a siloed page for every service. Make sure your url, title tag, h1 , copy, images and video are all centered around that one service. Also, Name all of your photos relative to what they are. If you are a plastic surgeon in Orlando each one of your photos should be named something like faceliftorlando.jpg This will let Google know what the photo is and provide you with a better chance of being ranked for that term.
5) Use Social media for your medical practice.
Being active on social media gives people the opportunity to provide you with more referrals. Each time your post is shared, your reach multiplies greatly. Because these shared posts are coming from friends, the value of the post is very high,
Post messages that matter. Blogs, useful health tips, and interesting news stories will demand more attention. If people find value in your message, they will keep coming back and will be more likely to share this information.
6) Call To Action:
Websites should be more than just an online brochure. Yes, they provide valuable information about your practice but their first priority should be to convert visitors into new patients. Just like making a sale in the business world, sometimes itâs as simple as asking the visitor to take action.
Whether you prompt the patient to request an appointment, fill out a contact form, sign up for your newsletter, or simply follow you on Facebook, asking them to take some form of action will yield a much higher new patient conversion rate. Your website should feature a call to action on every page. For instance, include your phone number at the top of the website header that says call us to schedule an appointment or a link at the bottom of each page that directs them to the “contact us” page.
For those practices that already have a website, using these tips to tweak your design will help take your website to the next level. For those practices in need of a brand new website, be cautious of do-it-yourself web design companies that claim to give you complete control of your website. Often these template websites end up being poorly designed, may contrast with your practices current branding and don’t deliver the new patient volume you were hoping for. Shop around to find a professional medical website design agency that can provide a custom website that is both within your budget and delivers the results you seek.
7) Patient Forms
Make it easy for patients to schedule appointments, register and access important forms before they arrive at your office. Placing the registration form under a “Welcome” or “New Patient” tab will make it easy to find. Always make things easy to find.
8) News and Updates
Refreshing your site with recent blogs, news and other alerts or updates will help build an online presence and allow patients to feel comfortable that their doctor is engaged with the community and up to date on current issues. It will also help your practice rank higher in search engines, making it easier to find.
9) Patient Resources
With 80% of Internet users searching the web for medical information, make sure they have access to accurate data on your site. Provide patients with valuable content on popular health topics and link to trusted resources to give your patients the most up-to-date facts available. This will help you build trust with your patients while keeping them informed.
10) Services and Insurance
Don’t make visitors to your site search for what services you provide or insurances you accept. Make this info easy to find and note whether there are special arrangements available, whether you take cash and suggest calling in to get more information on services and insurers not listed.
Your website can be a great tool to inform and educate your patients – use it to build a relationship that goes beyond just a couple visits per year. Build a better website and watch your business grow. If you have any questions or would like to talk to an expert about our medical marketing services contact us today.