PPC FOR DENTISTS
Pay-per-click advertising (PPC) for dentists lets you achieve immediate listings in first-page search engine results, for target dental keywords and phrases. In addition, consumers search for local dentists. Dental PPC campaigns can be highly geo-targeted to your web pages in front of local internet users looking for the dental services you offer.
At PapaerBoat Media, we develop PPC campaigns that generate new leads and the best possible return on your PPC investment.
Incorporating PPC into Search Marketing
When we handle PPC for dentists we:
- Tell you how the money in your PPC budget is being spent.
- Do not hide any fees from you.
- Drive visitors to effective and compelling PPC landing pages.
- Develop your PPC advertising to get the best ROI for your practice.
- Base any changes to your PPC advertising on performance metrics.
- Track and report the new leads, keyword performance, cost per click and other factors related to your PPC advertising.
PPC can be a standalone campaign, or an indispensable addition to your search marketing strategy. By using SEO and PPC together for dentists, you can gain exposure to more potential patients, and generate more leads to your practice.
Getting the Most from your PPC Investment
PPC advertising has the advantage of immediate exposure, and attracts the specific leads you want. People who click on these ads are searching for the specific dental procedure, restoration or treatment you offer. To get these PPC leads, you need a strategically developed campaign.
Some of the ways we work to get you the best possible return on investment for PPC advertising include:
- Targeted content (such as veneers or sedation dentistry for example)
- Keyword research
- Demographic research
When you use PPC, your biggest return on investment is not possible unless the targeted dental leads you want find and click on your ads. Using strategic keyword and market research, we work to target the potential dental patients you want to attract.
For internet searchers to click on your link, go to the destination page and spend time on those pages, the landing pages must be engaging and useful to the web searcher. We write dental content carefully tailored to the audience who finds those pages. We make sure your PPC advertisements take potential leads to pages that are relevant and valuable. Ultimately, this type of content should increase the conversions you are getting through your PPC ads.
To find out how we use PPC for dentists to increase revenue for our clients and improve their return on investment, please contact us today.