Digital Marketing Agency in Orlando
You may have heard the term “Digital Marketing Agency” and wondered how that differed from an “Internet Marketing Agency”. To many people these terms are interchangeable and depends on the preference of the owner of the company on how he or she wants their company to be known.
What’s the difference with Internet Marketing?
At its core, digital marketing revolves around the Internet, which explains why people tend to believe that digital marketing and Internet marketing are synonymous. Nonetheless, they are different. Internet marketing falls under the category of digital marketing.
Internet marketing encompasses digital marketing services such as search engine optimization, display advertising, and email marketing; nonetheless, what about voice broadcasts, fax broadcasts, podcasting, wireless text messaging, mobile instant messaging, and mobile apps? The latter channels and services transcend the narrow definition of Internet marketing. digital marketing refers to mobile marketing, digital telephony, and digital video recorders as well.
With tighter marketing budgets these days, allocating spending and measuring ROI are paramount for any business. Business owners and managers need real-time statistics to demonstrate the value of marketing initiatives. As a result, digital marketing has become an integral component of company marketing strategies.
The need for traditional marketing channels are converging with digital tracking methods, and in time, what we consider traditional, may transform into completely digital marketing formats.