The books of Robert Urban / Book eleven
Available now · Published September 17, 2026
As Florida As It Gets
Stories, Tips & Gator Etiquette
Family, friendship, wildlife, Publix, and the considerable gap between the life you planned and the thing currently happening in your driveway.
A loving warning from someone who stayed
Florida has given me a home. And a lot to explain.
As Florida As It Gets is my collection of funny Florida stories, personal essays, and observations about making a life in a place where the wildlife occasionally checks on you. Reading with friends? The As Florida As It Gets book-club guide has questions for the stories the book brings back to your own table.
There are bears, alligators, hurricanes, questionable decisions, and people with tremendous confidence in equipment. There is also a father trying to raise his son, a family finding its way, friendships that turn an unfamiliar place into home, and the small, ridiculous things we end up remembering for years.
Florida supplies a remarkable amount of material. The part that interests me is what we do with it. We improvise. We worry. We ask somebody to hold something they should probably put down. Eventually, if everyone is still speaking, we tell the story.
- Title
- As Florida As It Gets
- Subtitle
- Stories, Tips & Gator Etiquette
- Author
- Robert Urban, also known as Rob
- Shelf
- Humor, personal stories, Florida life
- Publisher
- PaperBoat Media, DeLand, Florida
How real life becomes a story
The funny part is usually a very specific detail.
In the opening of this book, my son notices a bear a few feet behind me and says, “That’s cool.”
I would have preferred a more comprehensive briefing.
The bear provides a situation. My son’s choice of words gives me a story. His calm assessment, my complete lack of useful information, the ordinary task of locking the front door: those details put you there. You can understand both of us immediately, even if your own school mornings have involved considerably less bear.
That is the work of turning real life into humor. You pay attention to the exact moment a sensible person becomes unreasonable, or an unreasonable situation starts to feel routine. You remember the phrase someone used. You notice what you were worried about five seconds before a much larger concern arrived.
Then you write it for someone who was not standing beside you.
At dinner, I can use my voice, a pause, a look across the table. On the page, the sentence has to do that work. A long explanation can flatten a good moment. One well-placed detail can bring it back. I read for rhythm, move a sentence, cut the part I included mostly because I enjoyed writing it, and try to leave the reader room to get there.
It also helps to tell the truth about my own contribution. I have very little interest in writing a book in which I am the only sensible person in Florida. First, there are witnesses. Second, being wrong is often where the story starts getting good.
Being the joke is part of the job.
The man who believes he understands pool ownership because he understands science has already supplied the pool store with an afternoon’s entertainment. The father who thinks experience has prepared him for a baby is about to receive a performance review from someone who cannot hold up his own head.
Those moments matter because the confidence is familiar. We have all approached something with an impressive amount of certainty and discovered, shortly afterward, that we should have brought a towel, asked another question, or listened to the person standing next to us.
I want the stories to keep the warmth of telling them to friends. There is room for exaggeration, memory, affection, and an occasional attempt to defend myself. The book acknowledges that some identifying details, dialogue, and chronology have been changed, combined, or reconstructed for the telling. The people and feelings deserve care even when the narrator has made himself look like an idiot.
“The bear provides a situation. My son’s choice of words gives me a story.”
Why we laugh together
At some point, it starts sounding like your family.
You do not need a Florida address to recognize an unsolicited opinion about your grill. Or the panic of discovering that every other parent knew about the school activity. Or the person you love bringing home something that requires space, maintenance, and a conversation you were hoping to avoid.
The details change from house to house. The feelings travel well.
That recognition is what I hope for when I write. You start with my story, and somewhere along the way you remember your dad, your neighbor, your own child, or the friend whose involvement should have made you reconsider the entire afternoon.
Maybe you laugh because you have done the same thing. Maybe you laugh because you are relieved someone has finally admitted it. A shared laugh can do a surprising amount of work between people who have never met.
There is tenderness in that, too. Raising a child, starting over, building a family, and figuring out where you belong are substantial things to live through. They happen alongside grocery runs, broken air conditioning, and arguments about whose turn it is to deal with the thing in the yard. In memory, the funny little details often give us a way back to the people who mattered.
I wanted to make room for those people in this book. The laughter belongs to the life around it.
From the opening pages
A bear. A school morning. An inadequate warning.
The first time I nearly got eaten by a bear, my son, Noah, announced the bear by saying, “That’s cool.” Those are not the correct words.
“Dad, there is a bear three feet behind you” would have been useful. “Dad! Bear!” would have also worked and shown excellent judgment. I would have even accepted screaming. Screaming lacks precision, but it communicates the message well. “That’s cool” is what you say when you see a lizard riding another lizard or a cloud shaped like Abraham Lincoln. It is not how you notify your father that he has accidentally entered the final round of the Florida food chain.
Inside the pages
A whole state’s worth of things to talk about.
The stories move through family life, food, weather, wildlife, and the customs Floridians acquire without remembering when they agreed to them. These chapter titles give you an idea of where we’re headed.
“Nobody Outranks the Baby”
Fatherhood, starting over, and the experience of discovering how little an infant cares about your qualifications.
“Publix, Our Sacred Temple”
For everyone whose feelings about a grocery store have become difficult to explain to people from other states.
“The Sky Is Already Doing Something”
Florida weather earns its place in the conversation. Usually while you are trying to have a different conversation outside.
“Can We Keep the Alligator in the Bathtub?”
A question from a child with a vision, and a father with several concerns about the proposed floor plan.
“Sweet Tea Is Not a Beverage”
Food, belonging, and the strong opinions people bring to perfectly ordinary things you thought you could just order.
“The Fast and the Retired”
One more stop in a collection that travels through the many different places, personalities, and versions of Florida.
Along the way: Florida Weather Bingo, a Publix Sub Personality Quiz, a Beach Deployment Checklist, and other interludes for people who enjoy their reading with a little questionable guidance.
Bring your own stories
For the people who live here. And the people who keep asking why.
If you live in Florida, you may recognize the habits before I finish explaining them. If you used to live here, you may find yourself remembering a particular road, a particular meal, or a particular person you would never have met anywhere else.
If you love visiting, consider this a look at what happens after the vacation photos. We still have to raise children, fix things, buy groceries, and get home before the sky makes a decision. We just do it with a few additional species involved.
And if you simply like observational humor and personal stories, there is plenty here that requires no local knowledge. Embarrassment is widely available. So are affection, stubbornness, and the belief that a job will take twenty minutes.
The short pieces make room for a chapter over coffee or several more when you meant to go to bed. It is also a book you can hand to the person who keeps saying, “You should write that down.” I did. There were more pages than expected.
As Florida As It Gets · Robert Urban
Find your preferred reading format.
As Florida As It Gets: Stories, Tips & Gator Etiquette is available now on Amazon. Explore the listing for current editions, prices and delivery options.
For your digital bookshelf
Kindle
Take a little Florida with you. It travels more conveniently as a book than as humidity.
Check Kindle optionsFor the nightstand
Paperback
For turning pages, marking your place, and handing the funny part to somebody sitting beside you.
Check paperback optionsBoth links open the Amazon book listing in a new tab. Select your preferred format there; Amazon displays its current price and availability.
A few reasonable questions
Before you come along.
What is As Florida As It Gets about?
It is Robert Urban’s collection of humor, personal stories, and observations about Florida life. Family, friendship, wildlife, weather, food, and everyday misunderstandings provide the material. The subtitle is Stories, Tips & Gator Etiquette.
Are these stories based on real life?
The book draws on lived experience and observation. As its opening note explains, some names, identifying details, chronology, and dialogue have been changed, combined, or reconstructed for comic and narrative purposes.
Do I need to live in Florida to enjoy it?
No. Florida supplies the setting, but the stories also deal with parenting, relationships, belonging, embarrassment, and the things people do when they are certain they have a situation under control.
Is this a Florida travel guide?
It is a humor collection. You will encounter Florida places, customs, food, and wildlife, but the stories and playful interludes are written for entertainment.
Where can I find the Kindle and paperback editions?
Visit the Amazon listing for As Florida As It Gets to order the book and see current format options, prices and delivery information.
Who wrote As Florida As It Gets?
Robert Urban, also known as Rob Urban, is a DeLand, Florida writer and the author of Lick the Spoon and Wisecracker. Explore his book collection or author background.
Keep reading
More books by Robert Urban
Lick the Spoon brings together personal stories about family, awkward moments and optimism. Wisecracker offers more observational comedy and personal storytelling.
