By definition, biofuels are fuels produced through contemporary processes from biomass, rather than a fuel produced by the very slow geological processes involved in the formation of fossil fuels, such as oil. This is actually a good analogy for the energy industry itself. Biofuel companies are rapidly evolving in technology, adoption, usage and acceptance whereas some of the “traditional” energy companies still relying on fossil fuels are often slow to change. The information revolution is here and we now have an entire generation of consumers that are environmentally and technology savvy.
Biofuel marketing can be difficult to navigate because it is such a highly-technical profession, getting your message out in a way that resonates with your audience and explains difficult concepts in a simple manner requires an incredibly high level of skill.
You don’t lead companies, you lead people. Similarly, you don’t sell to companies, you sell to people. In today’s digital age, relationships and authenticity are as important as ever, one person at a time. In a crowded space, where everyone is jostling for attention, it can be difficult to rise above the noise. Rising above the noise and standing out from the crowd in your space are challenges that many biofuel firms face.
This is what I do. I solve challenges.
What challenges are you having? Let’s talk about your goals and how my experience may align with accomplishing these.
Sincerely,
Dr. Robert Urban
I remember a few years ago about the use of peanut shells to power a company and thought, man this is cool. Read below to learn more about the state of biofuels from energy.gov “Unlike other renewable energy sources, biomass can be converted directly into liquid fuels, called “biofuels,” to help meet transportation fuel needs. The two most common types of biofuels in use today are ethanol and biodiesel, both of which represent the first generation of biofuel technology. The Bioenergy Technologies Office (BETO) is collaborating with industry to develop next-generation biofuels made from non-food (cellulosic and algae-based) resources. Over the past decade, BETO focused on cellulosic ethanol, investing in technology advances throughout the supply chain. These activities successfully validated critical technologies for cellulosic ethanol production. The Office’s past work on cellulosic ethanol provides a valuable springboard for advances in hydrocarbon biofuels—also known as “drop-in” fuels—which can serve as petroleum substitutes in existing refineries, tanks, pipelines, pumps, vehicles, and smaller engines”