Things Worth Wanting / Food, science & everyday ingenuity
Force Factor Total Beets
Ultimate Heart HealthThe beet had
more to say.
A familiar root. An unexpected messenger. A company finding a new way to bring the two into daily life.
A beet is a wonderfully unlikely place to find a story about scientific discovery. It arrives with dirt attached, stains practically everything it meets, and has never seemed especially concerned about being fashionable. Yet inside that familiar root is a route into one of the most interesting things we have learned about the human body: blood vessels listen to chemical messages.
Force Factor Total Beets Ultimate Heart Health brings that larger story into a small, everyday format. I’m interested in how a company takes something people recognize, connects it with research they may never have encountered, and makes the result feel approachable enough to become part of an ordinary morning.
Boston, 2009 → everyday life
A performance company learns a broader meaning of performance.
Force Factor traces its beginning to Harvard in 2009. Its early identity centered on sports nutrition. The company’s own account describes a business initially focused on men, with an ambition that eventually expanded into a much wider world of health and nutrition.
That evolution is the part I find worth following. Performance is an interesting word because its meaning depends on who is hearing it. Someone training seriously may think about output, recovery, or another demanding session. Someone else may think about keeping up with a full day. A business that wants to serve both has to understand more than ingredient names. It has to understand the person standing in front of the shelf.
In its November 2023 account of the Total Beets launch, Force Factor dates the line’s introduction to 2021 and identifies it as the company’s first move into superfoods. That is a distinct chapter in the business. The company began in 2009; Total Beets came later. The entire history of beetroot research cannot be folded into either date, and the current Ultimate Heart Health formula should not be mistaken for the original launch formula.
The same announcement identifies Daniel Wallace as CEO at the time and describes the appeal of the soft-chew format: an easy way to fit additional nutrition into a routine. I like that the delivery format gets attention. An ingredient can occupy the center of a presentation, but the person using the finished product still has to open the package, remember it, and decide whether the experience is something they want to repeat.
There is a large human distance between understanding a promising idea and using it on a busy Wednesday. Businesses often discover that distance after they have built the clever part. Here, convenience is visibly part of the idea itself.
By the time Total Beets appears, Force Factor has an opportunity to speak to an audience beyond the one suggested by its name. The name has muscle. The soft chew has a more welcoming introduction. Both belong to the same company, and their coexistence says something about a brand learning to reach people with different priorities.
I do not need an invented dorm-room conversation to find that interesting. The documented change is enough: a company founded around performance nutrition built a beet-based line and gave it forms that could live comfortably outside a gym bag.
The familiar becomes unfamiliar
Before the formula, there was a plant.
The botanical name on the label is Beta vulgaris. It sounds as though the beet has been called into the principal’s office, but it gives us a useful starting point. The ingredient comes from an actual crop, with a history and a biology that exist long before a consumer brand puts its name on a package.
UF/IFAS describes beet’s Mediterranean origins and points out a lovely botanical connection: beetroot and Swiss chard share the same species name. We tend to organize the produce aisle by what we put on the plate. Botany is working from a different set of relationships. In one familiar form, we prize the swollen root; in another, we focus on the leaves. Beet greens are edible too.
That is a small but satisfying reminder that a crop contains more possibilities than its most familiar use. We can become so accustomed to an object that we stop asking questions about it. A beet becomes a color, a flavor, or the thing somebody has pickled. Then a different field of knowledge asks a different question, and suddenly the same plant becomes interesting again.
Living in Florida gives this story a particularly pleasant local connection. UF/IFAS lists Central Florida’s planting window from September through February. While the rest of the country is discussing sweaters, we can be discussing beets. Our calendar enjoys maintaining its own personality.
The crop also keeps the article grounded. Talking about natural ingredients can make the natural world sound like a warehouse where every item is identical and permanently in stock. Real plants grow in real conditions. Before there is a measured formula, there are decisions about cultivation, harvest, processing, identity, and consistency.
That is one reason I enjoy writing about vegetable growers and specialty produce businesses. So much useful work happens between growing a crop and making its value understandable to another person. The grower, processor, formulator, and customer can all look at the same material and see different things they need to know.
For the beet in this story, the new question concerns nitrate. The word takes us from an edible root into chemistry, and chemistry takes us into circulation. The surprising part is how much of that journey depends on processes we usually never think about. A familiar vegetable turns out to be an invitation to look more closely.
A discovery worth pausing for
The lining was part of the conversation.
In 1980, Robert Furchgott and John Zawadzki published a finding that makes a wonderful scientific detective story. Their experiments concerned acetylcholine and blood vessels. Under some laboratory conditions, a vessel preparation would relax in response to the chemical. Under others, it would not behave the same way.
The difference turned out to involve the vessel’s inner surface. In their original paper in Nature, they described how unintentionally rubbing that surface during preparation could remove endothelial cells. When those cells were preserved, the relaxation response was present. What looked like a preparation detail had changed the result of the experiment.
Think about the shift in perspective. A blood vessel’s lining could easily sound like a boundary, the thin surface between blood and the rest of the vessel wall. This work showed that the cells at that boundary were doing something active. When stimulated, they released a substance that told nearby smooth muscle to relax.
I love discoveries that make us reconsider a supporting character. The lining was participating. Handling it differently could erase the very response the researchers were trying to understand. Before anybody could explain the message, they had to recognize that the messenger mattered.
The substance became known as endothelium-derived relaxing factor, or EDRF. It is an impressively formal way of saying that something from the lining was causing relaxation. The name described what researchers could observe before the substance’s identity was established. Science occasionally has to give a mystery a temporary mailing address.
Furchgott’s later account of the discovery connected that work with the identification of nitric oxide. Research by Louis Ignarro and others helped establish that this small molecule could account for the relaxing factor’s behavior. Ignarro’s Nobel lecture on nitric oxide as a signaling molecule captures just how consequential that identification became.
Nitric oxide is remarkably small: one nitrogen atom and one oxygen atom. The scale of the molecule makes the scale of its role more striking. A body can use something that simple to communicate between cells. Complexity does not require every message to be a large, elaborate structure.
The history also rewards patience. It was a sequence of observations, explanations, and further experiments. The vessel lining had a role. It released a short-lived signal. The signal had identifiable properties. Other work on nitric oxide helped the pieces come together. Each discovery made the next question more precise.
This is the scientific background that makes beetroot’s later chapter so compelling. Force Factor did not discover this signaling system. The company’s creation sits downstream of a much larger scientific effort, and acknowledging those researchers gives the modern product a richer setting.
From the root to the signal
Your mouth has a supporting role.
Nitric oxide helps regulate the behavior of blood vessels. As Ignarro and colleagues describe in their cardiovascular overview, it can activate a signaling pathway that leads vascular smooth muscle to relax. The body makes nitric oxide through its own enzyme systems, including a pathway using the amino acid L-arginine.
Dietary nitrate introduces another route into the story. After nitrate is consumed and absorbed, some is concentrated in saliva. Bacteria in the mouth can convert nitrate into nitrite. Further chemical and biological steps can convert nitrite into nitric oxide. The names are similar because the molecules are related, but they are not interchangeable.
That little return trip through saliva is my favorite surprise. We tend to picture nutrition as food going down and useful material being extracted along the way. Here, the body sends part of the chemistry back to the mouth, where microbes participate in the next step. The mouth is doing more than conducting a taste test.
The pathway is described in Vikas Kapil and colleagues’ clinical research on dietary nitrate. Their account connects dietary nitrate, oral bacteria, nitrite, and nitric oxide. It gives a scientific reason for asking questions about nitrate-containing foods without requiring us to turn every vegetable into a miracle.
It also makes the finished formula easier to understand. A beetroot-derived nitrate ingredient is not a little packet of nitric oxide being delivered unchanged to an artery. It supplies material that may participate in a biological pathway. The body, the amount, and the circumstances still matter.
For me, the appeal is the connection between worlds. A plant grown in soil supplies a compound. The digestive system and oral microbes help process it. A small signaling molecule participates in how blood vessels behave. None of those participants knows that we have divided them into agriculture, nutrition, microbiology, and cardiovascular physiology. Those are our filing cabinets.
The body works across the folders. That is often where the interesting stories live.
How the question became an experiment
The clever detail was the other glass.
A beetroot study can sound simple until you consider the control. If one group drinks beetroot juice and another drinks something obviously different, the experiment has several things to sort out. Expectations can differ. So can ingredients unrelated to the question being tested.
In the trial reported by Kapil, Rayomand Khambata, Amy Robertson, Mark Caulfield, and Amrita Ahluwalia, 68 people with hypertension were randomized to receive nitrate-containing beetroot juice or nitrate-depleted beetroot juice. The intervention lasted four weeks. The daily drink was 250 milliliters, and the researchers measured blood pressure in the clinic, at home, and with ambulatory monitoring.
The nitrate-depleted juice is the part that deserves a moment. It helped the researchers ask a more focused question about nitrate while retaining a beetroot-based comparison. Designing the other glass was part of making the first glass scientifically interesting.
The study reported lower blood pressure in the nitrate group relative to placebo. It is a useful piece of human research, and it remains a study of that intervention, in that population, for that duration. It did not test Force Factor Total Beets Ultimate Heart Health soft chews. It also did not establish that every beet supplement delivers an equivalent nitrate amount or produces the same result.
I find the experimental design more interesting than borrowing a percentage or a blood-pressure number for a headline. The researchers were trying to separate an appealing explanation from a measurable effect. That is how a story about an ordinary root earns a place in a serious conversation.
It is also how I want to read the current product: with curiosity about the ingredients and respect for the difference between ingredient research and a clinical trial of the complete formula. The distinction leaves plenty to appreciate. A good story does not need the evidence to say more than it actually says.
The present-day creation
A beet leads. Other ingredients join.
The current Ultimate Heart Health soft-chew label brings several ideas together: beetroot powder with a beetroot-derived nitrate ingredient, MegaNatural-BP grape-seed extract, CoQ10, and the B vitamins niacin, B6, and B12. This article centers on that soft-chew version. The wider Total Beets collection also includes other formats, whose labels need to be read on their own terms.
What interests me is the formulation’s combination of recognizable food origins and less familiar biological language. Beetroot is immediately imaginable. Grape seeds are tangible too. Coenzyme Q10 sounds more like a question from a chemistry exam. Put them together and the package becomes a meeting place between things a person recognizes and things they might be curious enough to learn.
The grape-seed ingredient has its own manufacturing story. Polyphenolics describes MegaNatural-BP as an extract made in California from a selected blend of unfermented wine and juice grape seeds. Its description follows the material through hot-water extraction, purification, concentration, and spray drying. That is a remarkably different destination for a grape seed than most people would picture.
I like the specificity of that sequence. Extract is a small word covering a great deal of work. The maker is deciding which material to start with and how to process it into a defined ingredient. It is a reminder that the name of the plant is only the beginning of understanding a formulation.
Grape-seed extracts have been studied for cardiovascular outcomes, although results differ between studies and formulations. NCCIH’s evidence summary explains that doses, study duration, and participant characteristics can help account for those differences. A named ingredient gives the discussion a more precise subject; it does not make every study of grape seeds a study of the chew.
CoQ10 brings a different idea into the formula. It is a substance naturally present in the body and associated with cellular energy processes. The label identifies its form as ubiquinone. The scientific interest is understandable, particularly in an organ that has a continuing job to do. But a biological role does not automatically establish what extra supplementation will accomplish. NCCIH’s CoQ10 overview describes the evidence for heart-disease prevention as inconclusive and says the available evidence suggests little meaningful effect on blood pressure.
That distinction fits comfortably inside an appreciative article. The formula can be interesting because of the questions it brings together. There is no need to imply that every component has independently proved the same benefit or that their combination guarantees a result.
The B vitamins round out the nutritional part of the story. Vitamin B12, for example, contributes to normal blood and nerve-cell health and DNA formation. The NIH Office of Dietary Supplements explains its role and makes another useful distinction: B12 does not improve energy or endurance in people who already get enough. Supporting normal nutritional needs and promising an extra burst of performance are different claims.
Looking closely makes the formula more intelligible. Beetroot-related nitrate concerns one pathway; grape-seed compounds introduce another area of research; CoQ10 points toward cellular processes; B vitamins address essential nutritional functions. They share a package without becoming the same thing.
Designing for an ordinary morning
The format belongs in the story.
A soft chew is easy to underestimate because it does not look complicated. It asks very little of the person holding it. There is no drink to mix, and the portion has already been formed. That simplicity is the visible result of decisions about what the product should be like to use.
The manufacturer’s directions for this version are two soft chews once daily. That describes the labeled routine, rather than a personal recommendation from me. I have not tested these chews or formed a firsthand opinion about their flavor. The interesting design observation is available without pretending otherwise: the company has chosen a format that makes the act of taking it familiar.
Familiarity matters. People do not encounter a finished product as a stack of research papers. They encounter a package, a serving, a texture, a flavor description, and a place where it might fit into their day. All of those things help determine whether the underlying idea is understandable.
Force Factor makes convenience explicit in its company principles. Looking at the chew, I can see that principle becoming a physical choice. The company is taking a subject full of words such as nitrate, ubiquinone, and proanthocyanidins and placing it in a form that does not require the customer to feel like a specialist.
There is a generous kind of product thinking in that. An ordinary person should not have to become fascinated by formulation to understand what a serving is. The person who does want to investigate should be able to find the ingredients and follow the evidence. A good experience can make room for both.
The portion also has to be understood as a whole. This is a sweetened dietary supplement, with the calories and added sugars shown on its label. It is not a replacement for vegetables on a plate. That is useful context for understanding the actual creation: a formulated chew with a particular purpose and a particular place in a routine.
For anyone considering that routine, suitability is personal. A clinician or pharmacist can check it against health conditions and medicines, especially blood-pressure treatment or warfarin. NCCIH specifically notes that CoQ10 can interact with warfarin. Treatment decisions should stay with the person’s healthcare team.
Once that boundary is clear, the design question remains enjoyable. How do you carry a technical idea into someone’s life with as little confusion as possible? Sometimes the answer involves extraordinary machinery. Sometimes it involves getting two small chews, a readable label, and an understandable daily instruction to work together.
The work behind the familiar form
Consistency is a promise somebody has to keep.
The closer you look at a formulated product, the more people appear behind it. Agricultural materials have to be identified. Ingredients have to meet specifications. Manufacturing has to turn the formula into consistent portions. Packaging has to preserve information as well as contain the product. The effortless-looking part sits at the end of a chain of effort.
On its science and quality page, Force Factor describes ingredient identity and potency checks, testing for impurities, manufacturing in GMP-certified facilities, and finished-product sampling. These are the company’s stated processes. They describe a quality system, rather than independent clinical proof that the finished chew produces a particular health outcome.
The underlying questions are worth appreciating: Is this the intended ingredient? Is the amount consistent with the specification? Are unwanted contaminants controlled? Does the finished portion match what the company intends to supply? Those questions connect a compelling concept with something a customer can reasonably understand.
I am drawn to this side of innovation because it receives less attention than the moment of discovery. A discovery can change what is possible. Consistent manufacturing helps determine whether people can encounter the resulting idea in a dependable form. The work has to move from a description into repeated practice.
The label becomes part of that work. Its job is to compress a complicated creation into information a person can use. Units, serving size, ingredient forms, and the difference between a blend amount and an individual component all matter. Those details give curiosity somewhere solid to land.
This is also where the company’s original performance orientation meets its broader audience. Precision has value whether the customer is deeply engaged with sports nutrition or simply trying to understand a supplement. The setting changes; the obligation to make the contents legible remains.
Things Worth Wanting
An ordinary object with an unusually long story.
I started Things Worth Wanting because objects can tell us something about the moment in which people make them. Some announce their ingenuity immediately. Others need a little time and a few good questions before the story opens up.
Force Factor Total Beets Ultimate Heart Health belongs in my digital time capsule because of the distance between its appearance and its backstory. A person sees a soft chew. Following the idea backward leads to a company expanding its audience, a familiar crop being reconsidered, ingredient makers developing specific preparations, and researchers discovering that blood-vessel cells communicate through a remarkably small molecule.
There is room in that story for the person who grew the plant and the person who noticed that a laboratory preparation had lost its lining. There is room for the chemist and the formulator, for the company thinking about convenience, and for the customer who would simply like to understand what is in the package.
What I appreciate is the invitation to connect those people. The finished creation makes an old ingredient newly discussable. It gives someone a reason to ask what nitrate does, why grape seeds are in the formula, or how a gas became part of the story of circulation. Those are good questions to carry out of an encounter with a product.
My interest here is in the creation and the thinking around it. I am not reporting personal results or recommending a treatment. I am recognizing a piece of contemporary product development that becomes more interesting the longer you follow its threads.
The beet did not have to become unfamiliar to surprise us. We just had to give it another look.
A few useful answers
Still curious?
Which Force Factor Total Beets product does this article cover?
This article focuses on Total Beets Ultimate Heart Health Soft Chews. Force Factor also offers other Total Beets formats, including powders and capsules. Their formulas and serving directions should be checked separately.
What is in Total Beets Ultimate Heart Health Soft Chews?
The featured label lists a beetroot and NO3-T nitrate-powder blend, MegaNatural-BP grape-seed extract, CoQ10 as ubiquinone, and the B vitamins niacin, B6, and B12. Amounts are stated per two-chew serving.
Does the 500 mg blend mean 500 mg of nitrate?
No. The 500 mg is the combined amount of beetroot powder and nitrate powder in the blend. The label identifies the nitrate powder as standardized to 10% nitrate but does not separately disclose how much of that powder is in the blend.
How does dietary nitrate relate to nitric oxide?
The body can process dietary nitrate through a pathway involving saliva and oral bacteria, which help convert nitrate into nitrite. Further steps can produce nitric oxide, a molecule involved in blood-vessel signaling. A pathway explains biological plausibility; it does not establish a specific supplement’s clinical effect.
Were these soft chews used in the beetroot-juice trial discussed here?
No. The trial discussed in this article used nitrate-containing and nitrate-depleted beetroot juice. It did not test Force Factor Total Beets Ultimate Heart Health Soft Chews, and its results should not be presented as results for this finished formula.
What are the manufacturer’s serving directions?
Force Factor directs users of the featured soft-chew version to take two soft chews once daily. Follow the package in hand and ask a clinician or pharmacist about suitability if you have a health condition or take medicines. This is a dietary supplement, not a replacement for prescribed care.
Sources & further reading
- Force Factor: featured soft chews and Supplement Facts
- Force Factor: company origins and principles
- Force Factor: the 2021 Total Beets launch, recalled in 2023
- UF/IFAS: beet botany and Florida growing seasons
- Furchgott and Zawadzki: the original 1980 endothelial-cell experiment
- Furchgott: discovery of endothelium-derived relaxing factor
- Ignarro: nitric oxide, Nobel lecture
- Ignarro and colleagues: cardiovascular signaling overview
- Kapil and colleagues: randomized beetroot-juice trial
- Polyphenolics: how MegaNatural-BP is made
- NCCIH: grape-seed extract evidence and safety
- NCCIH: CoQ10 evidence and interactions
- NIH ODS: vitamin B12
- Force Factor: stated manufacturing and quality processes
