Franchise Development | Franchise Consultants
At PaperBoat Media we support franchisees, franchisors and franchise developers. When we say we know franchising, we truly mean it. From the moment a brand franchises, everything changes. Marketing campaigns have to support the intricacies of different communities, cultures and occasionally even countries. At PaperBoat Media, we get it.
We specialize in marketing for franchise brands with the goal of ensuring consistent design and brand messaging across the board. We have developed localized turnkey programs for the franchisee as well as a corporate marketing strategy for the franchisor.
Working with us, you and your franchisees get impressive branded websites that instill trust and promote action. You also get a single, flexible marketing platform along with a team of Google certified online marketing experts who actively drive locally targeted leads to your franchisees through paid media marketing, search engine optimization, map optimization, and reputation management.
You also get visibility, flexibility, and control over your business with our easy to use, powerful technology platform.
Franchise Owner Benefits
Single, Flexible Marketing Platform
If you’re like most franchisors, you’ve scoured the Internet and talked to countless other marketers trying to find the best of breed platform to handle each and every aspect of your digital presence. Maybe you have one company that handles your website design and development, another CMS provider, an SEO expert, a paid search marketing guru, and of course a social media darling. After you’ve spent countless days or months tracking these companies down, you now have the headache of trying to get them all to play nice together. Each stakeholder has their own agenda and you’re stuck in the middle.
PBM brings your entire digital presence under a single umbrella. We spend the time to build everything the right way, and do it all in-house. This allows us huge flexibility in what can be done at a speed that will literally make your jaw drop. Stop hearing “we can’t do this because…” and start hearing “sure, we can do that”.
Branding on All Platforms
As a franchisor, it can be difficult to maintain and control your brand image and message at the local level. Whether it comes in the form of a simple blog post, a local discount, a Facebook post, or even a video, your franchisees are hungry for options. The unfortunate reality is that if you don’t provide fresh content for them, they will do it themselves (most of the time poorly).
PBM allows you to ensure that brand created, and/or approved, content is consistently made available to the franchisees in a franchisor controlled environment.
Data & Actionable Insights
Marketing is a numbers game. Many times what works and what doesn’t can be easily quantified. Whether this is in the form of knowing which PPC keywords drive actions on your website to help write other marketing collateral or quickly testing different landing pages to help guide a larger design objective. We know that numbers don’t lie, so we show you everything.
We believe in transparency not just because it breeds trust, but because we know the value in showing you everything. It’s not up to us to decide what information is important to you and what isn’t, that’s for you to tell us. We know that data without action is meaningless so we’ll be there every step of the way to either do the heavy lifting for you or give you the tools necessary to make changes on your own.
Customers, New & Repeat
Customers are the lifeblood of any business, but finding them, and more importantly staying in front of existing ones, is more difficult now than it has ever been. Options breed confusion and there is no place with more choices than online. Bringing in new customers is not as simple as optimizing your site, or buying ads on search engines. Whether it’s on search engines, social portals, or review sites, you’re now expected to be everywhere. Even your existing clients aren’t safe, as they regularly go back to their “trusted source” online to get the latest recommendation.
We know finding customers online can be a daunting task as a franchisor and it can be incredibly frustrating as a franchisee, so we handle it for you.
- SEO and Paid Search? Done and done. Our sites are built with SEO in mind, and we’re some of the best at managing paid search for our clients.
- Social? We’ve got you covered. Whether you have a single brand page online, or you allow your franchisees to each have their own, we can help you stay in front of and increase the number of people following your brand.
- Reputation management? A poor review in Orlando can have a negative impact on a franchisee in Texas. We’ll help you get more positive reviews, and provide best practices to help address the negative ones
Franchisees Benefits
Great Website Design
With more than 85% of consumers searching online for their goods and services, the first chance your franchisees will get to impress their potential customers will be their website. Make that first impression count with award-winning website design that only PBM can provide. A beautifully designed website can build trust in not only the brand, but the services you provide. Engage your visitors and convert more traffic to customers with a solid website.
Fully Responsive Websites
Not only will your franchisees get a beautifully designed, easy to navigate website. They also get a website that is powered by fully responsive technology – one website for all devices. Now, more consumers are using their mobile devices to search for local businesses than they are desktop and laptop computers, which means you need a strong mobile presence to convert that traffic into future customers.
Online Exposure & Leads
Great website design that is fully responsive means little if no one can find it. With PBM, your franchisees get the benefit of online exposure that results in more leads. We accomplish this through paid search campaigns on major search engines like Google, Bing, Yahoo, and AOL, utilizing zip code based geo-targeting campaigns so your franchisees can get exactly the customers they want, the flexibility to turn on and off campaigns based on day and time, and other strategies such as:
- Tracking campaigns to new leads and customers
- Local map listings across all major portals
- Search engine optimization
- On and off-page local search optimization
- Reputation and reviews management
- Listings in the top web directories such as Yelp and Angie’s List
Transparent Reporting
With PBM’s advanced reporting technology, your franchisees will be able to know exactly what is happening in their campaigns with a click of the mouse. Franchisees gain the ability to track the performance of all online advertising channels, rate leads generated from online campaigns, and overall manage the success of their online efforts.