Product of the week · Mythical Beards
Mythical Beards & Folyeti: my unlikely beard oil favorite.
A love letter from a man who can’t grow one.
By Robert Urban
I wanted the beard of a Viking. What I got was a goatee, some indecisive stubble and an unexpected appreciation for a beard oil called Folyeti.
Mythical Beards caught my attention with its creatures, artwork and sense of humor. The mint-and-vanilla experience gave me a reason to keep paying attention.
01 / The unlikely customer
The beard was the ambition.
The skin underneath was the actual customer.
The itch was real. The Viking beard was theoretical.
Let’s get something out in the open: I cannot grow the beard I imagined I would have as an adult. I have tried. I have hoped. I have stared into the mirror with the intensity usually reserved for people trying to bend spoons with their minds.
I pictured one of those glorious beards that catches the wind and the admiration of strangers. Instead, I have a goatee and a neck that grows hair in strange, noncommittal patches, like it is considering a career as moss.
Even with my patchy non-beard, I still dealt with uncomfortable stubble and skin that seemed irritated by almost everything. Wind. Razors. The general inconvenience of being attached to my face. I wanted the area to feel better, even if it never became the sort of beard that deserves its own comb collection.
That is how I ended up at Mythical Beards. I ordered a few things, figuring I would either improve my grooming routine or at least smell like someone who uses an axe unironically. For the record, I am also terrible at axe throwing. My shoulder injury from the Marine Corps remains a perfectly serviceable explanation for that.
There was something immediately appealing about a company willing to put this much imagination into an everyday product. The names, labels and mythical theme made exploring the range enjoyable before I ever opened a bottle.
02 / Meet Folyeti
Mint, vanilla and a wrestling legend.
Folyeti brings together Mick Foley and the Yeti in one wonderfully committed piece of naming. The scent is just as easy to understand: a cool mint impression paired with vanilla.
The cool side
Mint
To my nose, the opening was clean, refreshing and unmistakably minty. It had the personality of a motivational speech delivered by a glacier.
The soft side
Vanilla
The vanilla made the experience feel rounded and comfortable. Imagine peppermint and vanilla deciding to raise a family in a forest spa.
The official Folyeti page identifies this as the Mick Foley collaboration and explains that Foley requested a vegan blend, which became part of the Archetype story. That gives the partnership something tangible beyond a famous name on a label.
My impression of the fragrance was pleasantly restrained. It did not announce itself like bad cologne at a middle-school dance. It was more “I smell good, and I probably read historical fiction” than “Please evacuate the elevator.” The brand’s scent directory lists Folyeti as mint and vanilla; the glacier and bookstore associations are entirely mine.
The science & psychology of scent
Why peppermint and vanilla feel like such good company.
The appeal of this pairing makes sense to me on two levels. There is the sensory experience of cool mint and soft vanilla, and there is everything our minds bring along when we recognize them.
A little sensory wake-up call
Peppermint gives me an association with freshness almost immediately. It reminds me of a clean start: brushing my teeth, a crisp breath of air, that moment when the morning finally begins to feel like it belongs to me.
There is a physical reason menthol can feel cool. Research published in Cell in 2002 showed that TRPM8, an ion channel involved in sensory detection, responds to both cold and menthol. When menthol is present, a chemical stimulus can activate a pathway that also responds to falling temperature. The sensation is part of how the nervous system reads the stimulus, rather than evidence that something has been refrigerated. Read the original TRPM8 study.
That is what makes the mint-and-Yeti idea so enjoyable. The fragrance description and the character suggest the same kind of experience. “Refreshing” becomes easy to picture before you have even finished saying Folyeti.
Familiar, rounded and easy to welcome
Vanilla gives me a completely different set of associations: something warm in the kitchen, a comfortable room, a familiar sweetness. In a fragrance, I experience that as softness. It gives the brighter mint somewhere comfortable to land.
Vanilla’s appeal also shows up in research. A 2022 study asked 235 people from nine communities to rank a set of odors. The vanilla-smelling odor ranked most pleasant overall. The researchers found shared patterns across communities alongside substantial personal variation. That is evidence of broad appeal in the tested set, with individual taste still playing a major role. Karolinska Institutet explains the findings, with a link to the original Current Biology paper.
I like that combination of shared response and personal meaning. A familiar scent can be widely appealing while still feeling as though it belongs to a particular place, person or moment in your own life.
03 / Memory and emotion
Sometimes you recognize the feeling before you name the smell.
Think about a familiar kitchen, a particular soap or the fragrance someone close to you wears. Recognizing the odor can bring the setting back with it. In a 2004 brain-imaging study, personally meaningful odors produced stronger emotional responses and greater activity in amygdala and hippocampal regions than the comparison cues. Those regions are associated with emotion and memory. It was a small study, but a useful demonstration of why an odor can feel personally significant. Read the odor-evoked memory research.
My interpretation of peppermint and vanilla together is simple: the mint provides the bright opening, and the vanilla makes it feel welcoming. I enjoy the freshness and the familiarity at the same time. There is room for playfulness without the experience feeling difficult to understand.
That is also why I find fragrance interesting from a storytelling perspective. A product can become associated with the moment you get ready, the way you want to feel walking out the door or a comment from someone you love. In my case, the comment began with an accusation and ended with approval. Marriage keeps the research process interesting.
03 / The experience
A good scent is enjoyable.
A spouse noticing it is a separate category of feedback.
The oil that changed my morning, not my genetics.
What stood out to me was the feel. The oil went on smoothly without leaving the heavy, greasy impression I had expected. There was a little tingle, but in my experience it was comfortable. My face felt calmer, and I did not experience the itching or breakouts I had worried about.
That is my account of using it. It is also the reason this article exists. I had found something I enjoyed putting on the very modest collection of facial hair I actually possess.
Then Melissa noticed. She walked past, stopped and sniffed the air with the concentration of someone investigating a suspicious package. This is a woman who once detected that I had Chick-fil-A without her before I had even taken the sandwich out of the bag.
Melissa: “Okay… what’s going on? Are you having an affair?”
Me: “No. It’s this new beard oil.”
Melissa: “You don’t have a beard.”
Me: “Right. So technically… it’s face oil. For my area where my beard would be.”
Melissa: “Well… I like it.”
Then she walked off. Which, in married-people language, is a fairly enthusiastic endorsement of whatever just happened.
A useful note for fellow sensitive-skin people
My good experience does not predict everyone else’s. The American Academy of Dermatology recommends a fragrance-free, non-comedogenic moisturizer for sensitive skin. Its beard-care guidance also explains why caring for the skin underneath matters. Choose around your own skin and follow the product’s directions.
Mythical Beards advises testing before use. I also read “hypoallergenic” as a description to evaluate alongside the ingredients: the FDA does not standardize that term. I would choose thoughtfully even when my own experience has been a good one.
04 / What is in the bottle?
The scent and the formula are two different choices.
A creature’s name tells you which fragrance caught your attention. The selected blend and product format tell you more about what you will actually apply.
The Archetype blend
Mythical Beards describes Archetype as its vegan blend. The published oil ingredients include Jamaican black castor, hemp seed, prickly pear, meadowfoam, rice bran, carrot seed and borage, plus fragrance and/or essential oils.
That is the useful level of detail when choosing a formula: actual ingredients and the exact version you are ordering. Other blends and formats have their own ingredient lists.
The small decisions are the product
I pay attention to how a grooming product spreads, how it feels after application and whether the fragrance suits the moment. Those details are where formulation becomes an experience I can understand without a chemistry degree.
Choosing the exact blend matters. A vegan preference, desired hold and personal ingredient sensitivities are different considerations. The maker’s ingredient lists help connect those preferences to an actual choice.
Oil, balm or butter?
The brand’s product information and directions help distinguish the formats. The precise ingredients and hold vary by blend.
Beard oil
A liquid format applied by hand through the beard and skin. A brush or comb can help distribute it.
Beard balm
A more structured format for shaping as well as conditioning. The brand describes its standard balm as medium hold.
Beard butter
A richer leave-in conditioning format. The standard butter is described as no hold; Archetype butter is listed as light hold.
Small amount. Even distribution. A routine you will actually use.
The AAD recommends applying an appropriate moisturizer after washing, working it through the beard and using oil sparingly. You can add more if needed. That is a much more appealing morning routine than treating your face like a frying pan. See the dermatologist’s guidance.
05 / An older idea
1793
The National Park Service dates Alexander Rowland’s Macassar hair oil to this year.
From ancient creams to modern beard balms: the craft of making care feel good.
Ancient creams already involved deliberate formulation
A remarkably well-preserved Roman cosmetic cream found in London gave researchers the chance to study an actual ancient formulation. University of Bristol scientists reported a mixture of animal fat, starch and a tin-based pigment, and recreated it to understand its texture. The reconstructed cream left a smooth, powdery finish as it was rubbed into the skin. Read the university’s account of the research, published in Nature in 2004.
That particular object was a cosmetic face cream. What makes it relevant here is the evidence of formulation: ingredients were being combined to create a particular feel and appearance. The maker was solving a familiar problem. How do you turn raw materials into something pleasant enough that a person wants to use it?
Grooming oils became part of everyday style
The National Park Service documents Rowland’s Macassar Oil as a popular nineteenth-century hair-styling product, first developed in 1793. Its Fort Vancouver collection includes a bottle dated between 1842 and 1853. The product became so associated with oily hair that protective chair coverings were called antimacassars. Explore the museum collection and history.
Imagine creating a grooming product so culturally recognizable that the furniture industry has to name a defensive measure after it. That is memorable brand awareness. It also shows how personal care can become woven into clothing, interiors, social habits and the image people want to present.
These historical examples concern face cosmetics and hair styling. They provide a wider setting for the modern beard-care ritual: people have long cared about texture, appearance, fragrance and the experience of getting ready. Today’s artisan maker has that familiar human interest to work with, along with a much more detailed language for ingredients and formulation.
Oil becomes balm when structure joins the formula
The difference between a pourable oil and a firmer balm involves how the mixture is structured. Research on beeswax-based oleogels shows that wax can form a network within liquid oil, and that the choice of oil influences the resulting material’s crystal structure, firmness and oil-binding behavior. In a 2022 study, researchers held the wax concentration constant while changing the oil and observed meaningful differences in the gels. Read the formulation study in Gels.
This is useful materials science for appreciating a balm: texture depends on the interaction of ingredients, not simply on a list of attractive ingredient names. The study examined experimental oil-and-wax systems, so it offers background rather than a test of Mythical Beards. The practical design questions are easy to recognize: how readily a product comes out of the tin, how it spreads and how much structure it leaves behind.
The modern maker adds choice and character
Mythical Beards’ ingredient and directions page makes the range of choices visible. Liquid oils, butters and wax-containing balms serve different preferences, and the Archetype formulas use a different ingredient approach from other blends. Those distinctions give a customer more to choose from than a scent name alone.
This is where I appreciate the maker’s judgment. Texture and fragrance have to meet a real routine: a few minutes in the morning, a particular amount of facial hair and a person who wants the product to feel good. Adding a mythological world to that practical work gives the ritual some character. The craft makes the product useful; the imagination makes it fun to reach for.
Why I care about the people making it
I have a soft spot for people who work their tail off for something they love.
Give me someone who cares deeply about making one small thing better, and you already have my attention. Artisan brands and side hustles put a human being close enough to the work that you can feel the effort.
I love the person who gets home from a full workday and still wants to make something. The one who spends Saturday adjusting a recipe, learning a production skill or packing an order carefully because another human being trusted them with a purchase. The idea may fit on a kitchen table. The commitment behind it can occupy an entire life.
Calling something a side hustle can make it sound casual. Often, the side part only describes where it fits on the calendar. The person doing it may be entirely serious about the craft, the customer and the possibility of eventually building something that supports a family.
I admire that willingness to begin before everything is convenient. There is vulnerability in putting your taste and judgment into a product, giving it a name and asking someone to try it. There is also a particular kind of pride in improving it because you can see how it could be better.
My work with small business owners makes me interested in the practical side of that commitment, too: who the product helps, what makes it distinctive and how the owner can keep doing good work without being consumed by every task around it.
The craft matters, and so does the business that allows the craft to continue. A good idea still needs clear communication, workable economics, dependable delivery and a reason for customers to return. Those are meaningful achievements for the person who is also buying supplies, answering messages and figuring out why the label printer has developed an attitude.
I see a similar appeal in family-owned businesses and in the early work of inventors bringing an idea to market. The finished object represents decisions, practice and persistence that the customer may never see. I like learning enough about it to appreciate those decisions.
With Mythical Beards, the founder’s small-batch approach, illustrated world and detailed product choices give me plenty to appreciate. I am drawn to the combination of practical usefulness and personal enthusiasm. Someone cared about the texture, cared about the scent and also thought a wrestling legend crossed with a Yeti deserved to exist.
That is the kind of energy I enjoy supporting. It makes an ordinary purchase feel connected to another person’s ambition. When the product becomes part of a routine I enjoy, the story has earned its place beside the sink.
A side hustle can be a very serious dream with a very crowded calendar.
06 / The design that pulled me in
The label starts the story.
The experience gives it somewhere to go.
On the company’s About page, founder Andrew describes starting Mythical Beards to make the quality of beard-care products he wanted for himself. The company says it makes its products by hand in small batches. It also lists a DeLand, Florida contact address, which gives this Florida-based writer another reason to find the story close to home.
My interest goes beyond liking an amusing name. I spend a lot of time thinking about brand storytelling and authority, and this is an enjoyable example of a product world that has a point of view.
The mythology is carried through the names, visual identity and scent descriptions. It feels like an invitation to explore. You can come for the beard oil and discover that you have opinions about which legendary creature best describes your preferred fragrance.
A name you can picture
Folyeti gives the collaboration a character. The connection between the person, creature and cool scent makes sense without requiring a paragraph of explanation.
A range with room to explore
The scent list includes Big Foot with cedar, fir and pine; Dragon with vanilla and tobacco; and Folyeti with mint and vanilla. The personalities help organize a world of choices.
Details that make a routine enjoyable
For me, the illustrated labels and imaginative themes give the products a place in the day beyond simply being another bottle by the sink.
07 / Why it stayed with me
Still can’t grow a beard.
Still feel like a legend.
I live in Florida, where the pool, beach and general outdoor life make taking care of myself feel less like a luxury and more like ordinary maintenance. I may never grow the facial hair I imagined. I can still appreciate a product that makes the daily routine more comfortable and enjoyable.
Mythical Beards let me make peace with the beard I do not have and enjoy the one I do. Folyeti smelled good to me, felt good in my experience and passed Melissa’s entirely unofficial inspection.
Would I buy it again? Yes. I remain attached to the idea of leaving the house smelling like a Viking who owns a bookstore. The beard can catch up whenever it is ready.
A few practical questions
Mythical Beards & Folyeti FAQs
Some context for anyone whose beard ambitions, fragrance preferences or curiosity brought them here.
What is Mythical Beards?
Mythical Beards is a grooming brand offering beard-care products and fragrances with mythological names and artwork. Founder Andrew describes the products as handmade in small batches. The company lists a DeLand, Florida contact address.
What does Folyeti smell like?
The official scent profile is mint and vanilla. To me, it came across as cool, clean and comfortably rounded, with a refreshing mint impression and softer vanilla underneath.
Is Folyeti a Mick Foley collaboration?
Yes. Mythical Beards identifies Folyeti as its Mick Foley collaboration. The name combines Foley with the Yeti character.
Is every Mythical Beards product vegan?
Choose by the specific blend and format. The brand identifies Archetype as vegan, while other ingredient lists include ingredients such as ostrich oil or beeswax. Check the current ingredients for the version you select.
Can I enjoy beard care with a short beard or stubble?
My experience came from using Folyeti with a goatee and patchy stubble. The skin underneath still deserves appropriate care. Choose a product around your skin type and follow its directions.
Is Folyeti suitable for sensitive skin?
I enjoyed it without the irritation I had worried about, but individual experiences differ. The AAD recommends a fragrance-free, non-comedogenic moisturizer for sensitive skin. Follow the product’s testing instructions and ingredient information.
Where can I find current Folyeti ingredients and options?
Use the official Folyeti product page and Mythical Beards’ Directions and Ingredients page. Check the selected blend and format, along with the current availability and product instructions, before ordering.
Why do peppermint and vanilla work well together?
To me, mint brings a bright, refreshing impression while vanilla adds a softer sense of familiarity. Menthol research helps explain mint’s cooling association, and odor research has found broad appeal for vanilla. The way a particular blend feels remains personal.
Why does Rob write about artisan brands and side hustles?
I admire people who put skill, persistence and personal enthusiasm into something useful. I enjoy exploring the materials, design decisions and business effort behind a product, especially when those details make an everyday routine more enjoyable.
