COMPANIES I ADMIRE / ROB URBAN

RYZE.

A little room
in the morning.

A familiar cup.
A sentence worth saving.
Something made your way.

Before the day gets loud.

People protect their mornings in oddly specific ways. The mug has a place. The sequence has a rhythm. Someone in the house knows exactly how much conversation is permitted before the first sip.

There is affection in those small arrangements. We set something aside for ourselves before the messages arrive, the calendar fills up, and everybody needs an answer. A familiar cup can mark the boundary between being asleep and being available.

That is the part of RYZE that interests me. The company has built a great deal around mushrooms, but its founders’ story starts with a very recognizable attachment to a morning drink. They liked having that moment. They wanted to change what went into it.

Andrée and Rashad kept the morning.

In their account of RYZE’s beginnings, Andrée and Rashad describe loving the warmth and comfort of coffee while wanting a different daily experience. Experimenting with ingredients led them to a blend of coffee and six mushrooms.

I appreciate the modest scale of the original question. A person can imagine building a company around a grand theory of the future. These two started by paying attention to something they did every day.

Their founders’ note returns to that same scale. They thank people for giving RYZE a place in their mornings and encourage them to make the routine their own. That acknowledgment feels appropriate. A company can send the package. The person at home decides which mug to use, how to prepare it, and whether it belongs in tomorrow.

Those decisions are wonderfully personal. A recipe can tell you the proportions. It cannot tell you which chair has the best light.

HOW I RYZE

A text worth keeping.

A small detail can be worth a sentence.

RYZE also offers HOW I RYZE, a gratitude journal built around text messages. A prompt arrives at a time the user chooses. The reply is saved to an online journal, where earlier entries can be revisited.

The choice of a text message is a thoughtful one. Writing can feel like an undertaking when it begins with finding a notebook, opening a blank page, and deciding that today’s entry ought to be profound. Answering a question already waiting on your phone has a different feel.

Consider what might be worth recording on an ordinary morning: a friend who remembered something, a child’s unexpected joke, a neighbor bringing the bins in. None of those examples needs to become an essay. A sentence can hold the detail.

What I like most is the ability to return to the answers. The remarkable days tend to bring their own photographs and anniversaries. The small, good things are easier to lose. A record gives them somewhere to stay.

Then somebody makes an affogato.

The RYZE recipe collection brings in plant-based chef, recipe developer, and cookbook author Meredith Baird. Alongside drinks are cookie baked oats and matcha yogurt bark. There is iced mint coffee, a peanut butter latte, and an affogato.

I like seeing that range because cooking makes a product less abstract. The conversation moves into texture, temperature, and what sounds good today. An affogato belongs to a rather different mood than a hurried weekday cup.

Recipes also leave room for preference. Someone who likes mint has a starting point. Someone who would rather bake can go in another direction. The familiar package becomes an ingredient with possibilities, and the person using it gets to choose.

There is a generous quality to useful recipe development. Somebody has done the work of turning an idea into instructions another person can follow. It makes experimentation feel more inviting.

Room for a different cup.

RYZE’s story describes customers asking for other tastes and different kinds of drinks. The company expanded into matcha, chicory, cocoa, and chai. I find that response more interesting than the idea that everyone should share one perfect morning.

A daily ritual has to fit the person living it. Some mornings allow ten quiet minutes. Some involve locating a missing shoe while the dog has an urgent opinion about the front door. The useful rituals are the ones people can adapt without feeling they have failed at them.

That is why the journal and the recipes belong in this appreciation. Each offers a way to participate: write a sentence, try a preparation, keep a small detail, change something to suit your taste.

I admire the attention RYZE gives to that little piece of the day. There is something kind about helping people notice it and giving them a few ways to make it their own. Tomorrow morning does not have to be extraordinary to deserve a moment.

A few things to know.

What is RYZE?

RYZE is a beverage brand whose products include a blend of coffee and six mushrooms. Its range also includes matcha, chicory, cocoa, and chai.

What is HOW I RYZE?

HOW I RYZE is the company’s text-based gratitude journal. Users receive prompts at a chosen time, reply by text, and can revisit their saved entries online.

Where can I find RYZE recipes?

RYZE publishes a recipe collection featuring drinks and foods, including iced mint coffee, affogato, cookie baked oats, and matcha yogurt bark. Its recipe page features chef and cookbook author Meredith Baird.

The reading behind this appreciation.

Written by Rob Urban. Public sources reviewed September 29, 2026. This appreciation explores the brand’s rituals and creative work.
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