Hey there, I’m Robert Urban, Founder of PaperBoat Media. If you’ve landed on this page, it means one of three things:
- You’re considering working with us and want to make sure I am not a pirate with a laptop.
- You’re already working with me and need answers but don’t feel like emailing (I get it, respect).
- You found me through some search on the internet, and I am honored you’re here.
- You dated me in high school and wonder what my company is all about
Either way, welcome aboard. I know that navigating the world of digital marketing, web design, and content strategy can feel like trying to read a treasure map without a compass. With so many option and a significant investment in such an important thing like your business, how do you know who to go with? That’s why I’ve put together this handy FAQ—so you can get answer straight from me. If your question isn’t answered here, just reach out using the nifty action box at the bottom right of any page on my site and contact me how you feel most comfortable.
FAQs Answered Here:
Services Offered
- What marketing services do you specialize in?
- What writing services do you offer?
- Why Should I use PaperBoat?
Pricing & Costs
- How much do your services cost?
Process & Execution
- Can you explain your onboarding process?
- How are results measured?
As a Senior Marketing Consultant, Full-Service Agency, and Ghostwriter, I wear many hats to provide tailored solutions for businesses and individuals alike. Each role serves a distinct purpose, but together, they offer a seamless blend of strategy, execution, and storytelling. Allow me to take you through the services I offer in each capacity and how they can transform your business or personal brand.
Senior Marketing Consultant
In my role as a senior marketing consultant, my job is to help businesses grow and thrive by identifying opportunities, creating strategies, and optimizing their marketing efforts. Here’s a breakdown of what I provide:
1. Strategic Planning and Consulting
I work closely with businesses to develop comprehensive marketing strategies tailored to their goals and target audiences. Whether it’s increasing brand awareness, driving sales, or entering new markets, my approach is data-driven and results-oriented.
2. Digital Marketing Expertise
From SEO and PPC campaigns to email marketing and social media strategy, I bring years of experience in leveraging digital tools to maximize ROI. I stay updated on the latest trends and technologies to ensure my clients remain ahead of the curve.
3. Brand Development
I help businesses define their unique voice, message, and identity. By crafting a compelling brand narrative and ensuring consistent messaging across all channels, I help brands connect with their audience on a deeper level.
4. Performance Analytics and Optimization
Measuring success is critical. I provide detailed reporting and actionable insights to refine strategies and improve performance. My goal is to ensure every dollar spent on marketing generates measurable value.
Full-Service Agency
Sometimes, businesses need more than just consulting—they need a team to execute their vision. That’s where my full-service agency steps in. We handle everything from strategy to implementation, offering a one-stop shop for all your marketing needs.
1. Web Design and Development
A strong online presence starts with a great website. My team specializes in creating visually stunning, user-friendly websites optimized for conversions. Whether you need an eCommerce platform or a simple portfolio site, we’ve got you covered.
2. Content Creation
Content is king, and we produce everything from blog posts and videos to graphics and infographics. Our creative team ensures your brand’s story is told in a way that resonates with your audience.
3. Advertising Campaigns
We manage end-to-end advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn. Our campaigns are designed to maximize visibility and drive engagement.
4. Social Media Management
Social media is an essential tool for modern businesses. We handle everything from content scheduling to community engagement, helping brands build loyal followings and stay top-of-mind.
5. Public Relations
Need help managing your brand’s reputation or getting media coverage? We offer PR services that include press releases, media outreach, and crisis management to ensure your brand maintains a positive image.
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Why Should I Use PaperBoat?
Why PaperBoat?
When I started PaperBoat Media back in 2011, I had one goal in mind: to create a consulting experience that married analytical precision with unbridled creativity. Over the years, that mission has remained the cornerstone of everything I do. But let me take a moment to explain what truly makes PaperBoat Media different and why clients have stuck with me for over a decade.
First, let’s talk about the experience. I’ve worn a lot of hats in my career. I’ve been a PhD-level researcher, (I have a PhD. in Earth & Environmental Science, An MBA, and a BS in Psychology), a 6 time best-selling author, (comedy and satire), a Fortune 500 Chief Marketing Officer, and an executive consultant, and a Marine Corps Combat veteran. Those roles weren’t just titles; they were boot camps (okay one was literally a boot camp) that honed my ability to solve complex problems, think creatively, and drive results. When you work with PaperBoat, you’re not getting a generic agency experience – you’re getting me. I personally handle every project, from strategy to execution, and I don’t outsource to junior-level staff. That’s a promise. I am a one man show. One point of contact, one person with all the responsibility.
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What Writing Services Do You Offer?
Ghostwriting Services
In addition to consulting and agency work, I also offer ghostwriting services. Writing has always been a passion of mine, and I’ve helped countless clients bring their ideas to life through the written word.
1. Books and Memoirs
Whether you’re a business leader looking to establish thought leadership or an individual with an inspiring life story, I can help you write, edit, and publish a book that captures your voice and vision.
2. Blog Posts and Articles
For clients who need regular content but don’t have the time or expertise to write it themselves, I provide ghostwriting services for blogs and articles. My goal is to match your tone and style so seamlessly that no one will know you didn’t write it yourself.
3. Speeches and Presentations
From keynote speeches to investor presentations, I craft compelling narratives that engage audiences and leave a lasting impression.
4. Marketing Materials
Need a killer sales pitch, brochure, or email campaign? I create persuasive marketing copy that drives results.
Why Choose Me?
What sets me apart is my ability to seamlessly integrate strategy, execution, and storytelling. As a consultant, I guide you with expertise. As an agency, I execute your vision. And as a ghostwriter, I bring your ideas to life in a way that’s authentic and compelling. Together, these services provide a comprehensive solution for anyone looking to elevate their brand, grow their business, or share their story.
If you’re ready to take the next step, let’s connect. Whether you need a strategic partner, a full-service marketing team, or a writer who can capture your voice, I’m here to help.
Now, why does that matter? Because it’s rare. Most agencies rely on teams of junior-level staff to execute projects, which can dilute the quality of the work. At PaperBoat, you’re not paying for a large team—you’re paying for expertise. My overhead is intentionally lean. I don’t have a flashy office ( I work out of a small home office in Deland, Florida) or a fleet of interns to manage, and that translates directly into cost savings for you. You’re getting the quality and experience of a large agency without the hefty price tag.
But expertise and affordability aren’t the only things that set PaperBoat apart. It’s also about how I approach problems. I’m a data nerd—no shame in admitting it. I dive deep into the numbers, uncovering insights that most people miss. But I’m also a storyteller. I know how to take those insights and turn them into creative campaigns that connect with people on a human level. That blend of left-brain analytics and right-brain creativity is what makes PaperBoat unique.
Another thing that sets PaperBoat apart is its adaptability. PaperBoat isn’t a massive agency with rigid processes and endless red tape. It’s an umbrella for consulting—nimble and responsive. That means I can tailor my services to your exact needs, whether you’re a small business looking to make your mark or a Fortune 500 company seeking a fresh perspective.
And let’s not forget: I’ve been doing this for a long time. Over the years, I’ve worked across industries—railroads, medical marijuana, eCommerce, flood repair, and more. That breadth of experience gives me a unique vantage point. I’ve seen what works, what doesn’t, and how to pivot when the unexpected happens. Whether it’s helping a small business navigate a challenging market or leading a Fortune 1000 company to achieve 148% ROI during a global pandemic, I’ve been there and done that.
But perhaps the biggest difference is this: I care. PaperBoat isn’t just a business for me; it’s a labor of love. When you work with me, you’re not just another client. I’m invested in your success, and I’ll do whatever it takes to help you reach your goals. That’s the kind of commitment you don’t often find in this industry.
So, what does all this mean for you? It means you’re getting all the experience of a Fortune 500 CMO, a PhD-level strategist, and a best-selling author—at a fraction of the cost of even hiring a junior marketer right out of college f/t. It means you’re working with someone who’s deeply invested in your success, someone who combines analytical rigor with creative storytelling to deliver results. And it means you’re partnering with someone who’s been in the trenches and knows how to win.
If you’re tired of cookie-cutter solutions and looking for something different, let’s talk. PaperBoat Media isn’t just another agency; it’s a partner that’s here to help you succeed. No fluff, no gimmicks—just quality work that delivers real results.
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How Do You measure Results?
Not all tools are for every company. As a marketing consultant, measuring results and using data to make informed decisions are at the core of delivering ROI-driven strategies. Here’s a breakdown of how I measure results, the tools utilized, and how data informs my decision-making:
- Key Performance Indicators (KPIs):
- Conversion rates
- Cost per acquisition (CPA)
- Customer lifetime value (CLV)
- Return on ad spend (ROAS)
- Funnel drop-off rates
- Email open rates and click-through rates (CTR)
- Organic vs. paid traffic growth
- Lead-to-customer ratio
- Goals and Benchmarks:
- Establish baseline metrics (e.g., current traffic, conversion rates, or sales numbers).
- Set specific, measurable goals (e.g., increase leads by 20% in three months).
- Attribution Models:
- Multi-touch attribution to determine how various touchpoints in the customer journey influence conversions.
- First-click, last-click, or linear attribution models depending on campaign objectives.
Professional Tools Used
A robust suite of tools ensures comprehensive data collection and actionable insights:
- CRO (Conversion Rate Optimization) Tools:
- VWO, Hotjar, Crazy Egg: Heatmaps, session recordings, and A/B testing.
- Google Optimize: Testing variations on websites.
- Unbounce: For creating and testing optimized landing pages.
- Funnel Optimization Tools:
- ClickFunnels, Go High Level: Building, tracking, and automating funnel performance.
- HubSpot: End-to-end funnel management with CRM integration.
- Pardot (by Salesforce): For managing and refining B2B sales funnels.
- Lead Scoring and AI-Driven Campaigns:
- HubSpot, Marketo, and Go High Level: AI-based lead scoring and nurturing campaigns.
- ActiveCampaign: Automates segmented drip campaigns based on user behavior.
- Salesforce Einstein AI: Predictive analytics to improve lead scoring.
- Skai: For leveraging AI in SEM and paid ads optimization.
- Analytics and Data Visualization:
- Google Analytics (GA4): Comprehensive tracking of website traffic and behavior.
- BrightEdge: For organic SEO performance metrics.
- Power BI and Tableau: Advanced data visualization and reporting dashboards.
- Paid Tools for Campaigns:
- Google Ads Manager: For paid search and display campaigns.
- Meta Ads Manager: For paid social insights.
- SEMRush and Ahrefs: Tracking keyword rankings and SEO performance.
- Other Platforms for Integration:
- Aprimo: Marketing resource management and budgeting.
- Hootsuite: Social media campaign tracking and optimization.
How Data Is Used for Decision-Making
- Data Collection:
- Tools gather quantitative and qualitative data on website performance, user behavior, campaign engagement, and lead activity.
- Analysis and Insights:
- Identify underperforming areas (e.g., drop-offs in the sales funnel or low CTR on ads).
- Analyze heatmaps or session recordings to spot friction points on websites.
- Use AI-powered predictive analytics for campaign optimization.
- Actionable Adjustments:
- Optimize underperforming CTAs, landing pages, or email subject lines.
- Adjust budget allocation for ads based on ROAS or CPA trends.
- Tailor content strategy based on user intent and keyword performance insights.
- Re-target segments of users based on lead scoring models.
- Continuous Testing:
- Run A/B or multivariate tests to validate new strategies.
- Iterate on campaigns based on real-time performance data.
- Automation and Personalization:
- Use AI-driven drip campaigns to deliver personalized content at scale.
- Create dynamic workflows that adapt to user actions (e.g., abandoned cart emails, personalized upselling).
- Reporting and Iteration:
- Generate detailed monthly or quarterly reports for stakeholders.
- Adjust strategies based on findings to continuously improve KPIs.
Why This Approach Works
This approach leverages a combination of cutting-edge tools, structured frameworks, and dynamic testing. By aligning data-driven insights with customer behavior and business goals, I ensure that marketing strategies remain not only effective but also highly adaptable to changing market dynamics.
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How Long Does It Take To Complete A Project?
How Long Does It Take to Complete a Project?
Timelines vary depending on the type and scope of the project. Below are average timelines for common projects I work on:
* (Ghostwriting varies greatly- call me to discuss)
- Web Design Projects
- Discovery & Planning: 2-4 weeks
- Wireframing & Design: 3-6 weeks
- Development: 4-8 weeks
- Testing & Launch: 1-2 weeks Total Timeline: 10-20 weeks, depending on the complexity of the website.
- Marketing Campaigns
- Discovery & Strategy: 1-2 weeks
- Asset Creation (e.g., copy, graphics): 2-4 weeks
- Campaign Execution: Ongoing or 4-8 weeks for specific initiatives
- Performance Review: 1 week Total Timeline: 6-12 weeks for most campaigns.
- SEO Strategies
- Discovery & Audit: 2-3 weeks
- Strategy Development: 2 weeks
- Implementation (e.g., content creation, technical fixes): Ongoing, with the first phase taking 6-12 weeks
- Monitoring & Optimization: Ongoing Total Timeline: Initial results typically appear within 3-6 months, with significant gains over 12 months.
- Social Media Campaigns
- Discovery & Strategy: 1-2 weeks
- Content Calendar Creation: 1-2 weeks
- Content Production: Ongoing, but the first batch takes 2-4 weeks
- Campaign Launch & Monitoring: 4-6 weeks Total Timeline: 6-10 weeks for a single campaign
The onboarding process is more than a formality; it’s the backbone of a successful project. By investing time in discovery, strategy planning, and clear communication about timelines and deliverables, I ensure that every project runs smoothly and achieves its goals.
If you’re considering working with anyone, remember that the upfront work—understanding your needs and building a tailored plan—is what leads to long-term success. Have more questions? Feel free to reach out; I’d be happy to guide you through the process!
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Can You Explain The Onboarding Process?
When starting a new project, it’s essential to establish a structured onboarding process. This ensures clarity, aligns expectations, and sets the foundation for a successful collaboration. Below, I’ll answer common questions about how I onboard clients, manage timelines, and deliver results.
What Is Your Process for Starting a New Project?
My onboarding process consists of four main phases: discovery sessions, strategy planning, timelines, and deliverables. Here’s how I approach each:
- Discovery Sessions The first step in any project is understanding your business—its goals, challenges, and opportunities. During this phase, I work closely with you to gather all the necessary information.
- Kickoff Meeting: This is where we set the stage for the project. We discuss your business’s history, target audience, competitors, and specific goals.
- I developed a S.A.I.L. process for Paperboat, Steer, Align, Investigate, Launch.
- Research and Audits: Depending on the project, I may conduct audits of your website, existing marketing strategies, or digital presence. I also perform competitor analysis to identify opportunities.
- Stakeholder Interviews: If applicable, I interview key stakeholders within your organization to ensure alignment on goals and expectations.
Outcome: By the end of the discovery phase, we’ll have a clear understanding of your needs, which forms the foundation for the next phase.
- Strategy Planning Once I understand your business, I develop a detailed strategy tailored to your goals. This involves:
- Objective Setting: Defining clear, measurable goals (e.g., increasing website traffic by 30% in six months).
- Roadmap Creation: Outlining the key steps, milestones, and tactics we’ll use to achieve these goals.
- Approval Process: I present the strategy to you for feedback and ensure that all stakeholders are aligned before moving forward.
Outcome: A documented strategy that provides a clear path forward.
- Timelines Timelines are critical to ensuring the project stays on track. During onboarding, we’ll set realistic deadlines for every phase of the project. For example:
- Short-Term Goals: These might include quick wins, like updating your website’s homepage or launching a PPC campaign.
- Long-Term Goals: These could involve building out a comprehensive content marketing strategy or redesigning your website.
Outcome: A project calendar with key milestones and deadlines.
- Deliverables Clarity on deliverables ensures you know exactly what to expect. Whether it’s a new website, a marketing campaign, or a social media strategy, I outline what will be delivered and when.
- Documentation: Detailed reports, strategic outlines, or creative briefs.
- Assets: Website wireframes, ad copy, email templates, or graphic designs.
- Performance Metrics: Defined KPIs to track success.
Outcome: A clear understanding of what we’ll deliver and how success will be measured.
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What Writing Services Do You Offer?
Whether you need sharp web copy, professional academic work or side-splitting comedic prose, my writing services deliver excellence across the board. As a seasoned PhD-level researcher, a blogger and published author of 9 books (including 6 bestsellers), I offer a breadth of experience and versatility that’s hard to match. My most recent book, Wisecracker, claimed the #1, #3, and #5 spots in different categories worldwide on Kindle, (Comedy, Essays, Satire) cementing my reputation for producing impactful, engaging, and high-quality content.
Here’s what I bring to the table:
Advertising & Marketing Writing
As a CEO and marketing strategist, I combine industry insight with creative flair to produce advertising and marketing copy that drives engagement and boosts your brand. I know how Google ranks and write compelling copy that dominates the web. (Feel free to Google the terms in real time- theme park marketing agency, nuclear power marketing agency, museum marketing agency, zoo marketing agency- I can give you a dozen more if more proof is needed)
Academic Writing
As a PhD-level researcher, I craft rigorous, well-researched academic content with clarity and precision. From scholarly articles to dissertations, I’m skilled at delivering work that stands up to the highest academic standards.
Creative Writing
With 9 books under my belt, my expertise in comedy and satire shines. Whether you’re after laugh-out-loud stories, heartfelt narratives, or sharp, witty commentary, my creative writing captivates audiences and keeps them coming back for more.
Ghostwriting
Need a story, book, or blog written but don’t know where to start? I specialize in capturing your voice and vision, bringing your ideas to life with a professional touch.
Blogs & Articles
Having written thousands of blogs, I know how to create content that engages readers and drives results. Whether it’s casual and relatable or professional and informative, I deliver content tailored to your audience. My own website copy helps my pages rank #1 position or page organically in the world.
Copywriting & Copy Editing
Words sell, and I know how to make them work for you. From compelling ad copy to flawless editing, I help your message stand out and convert.
Technical Writing
Complex ideas don’t scare me—whether you need user manuals, technical documentation, or intricate guides, I can break down the toughest concepts into digestible, accurate content.
Speechwriting
Need a show-stopping speech for your next big event? I write memorable speeches that capture the right tone, inspire action, and leave your audience hanging on every word.
Scriptwriting
For those with big ideas for TV, film, or video, I write scripts that entertain, inform, or sell—all with the narrative punch to keep your audience hooked.
Whatever your writing needs, I deliver quality content that reflects your goals, connects with your audience, and creates lasting impact. Whether you’re looking for polished professionalism or quirky creativity, I’ve got you covered.
Let’s bring your vision to life—one word at a time
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What kind of ongoing support can I expect?
When I tell people that my job doesn’t end once their website goes live, they sometimes look at me like I’m speaking a foreign language. “Wait, you mean there’s more to it?” they ask. Yes, there’s more to it—a lot more. Building and launching a website is just the beginning. Keeping it updated, secure, and effective requires consistent care, and that’s where I come in. Let me break down exactly how I support my clients with ongoing maintenance and why it’s crucial for your business’s success.
Website Updates That Matter
Think of your website as a living, breathing thing. It needs to grow and adapt over time to remain relevant and effective. Whether it’s updating your homepage with the latest promotions, adding new services to your offerings, or refreshing the design to stay modern, I’ve got you covered. I’ll make sure your site doesn’t just sit there collecting digital dust.
Blog Article Writing
Content is king, as they say. Regularly updated blogs not only keep your audience informed but also help with SEO. I can help you craft engaging, informative blog articles tailored to your brand’s voice and goals. This keeps your site fresh in the eyes of both visitors and search engines.
Cybersecurity You Can Trust
Cyber threats are real, and they’re constantly evolving. I stay ahead of the game with top-notch cybersecurity measures to protect your site and your customers’ information. Regular backups, malware scans, and security updates ensure that your website stays safe and sound.
Hosting That’s Rock-Solid
Your website needs a reliable home. I offer hosting solutions that guarantee fast load times, minimal downtime, and all the technical support you could need. It’s one less thing for you to worry about.
Analytics Reporting
Ever wonder how your website is actually performing? I provide detailed analytics reports that break down what’s working and what’s not. From visitor behavior to conversion rates, I’ll help you make sense of the numbers and adjust strategies as needed.
SEO Monitoring
Search engine optimization isn’t a one-and-done task. Algorithms change, competitors step up their game, and new keywords emerge. I keep an eye on all of this to ensure your site stays visible and ranks well.
Reputation Monitoring
Your online reputation can make or break your business. I’ll help you monitor reviews, social media mentions, and other digital chatter to ensure your brand stays in good standing. And if there’s a hiccup? I’ll help you address it promptly.
Social Media Posting
In today’s world, social media is non-negotiable. I can handle your social media accounts, ensuring consistent, on-brand posts that engage your audience and drive traffic back to your website. From eye-catching graphics to compelling captions, I’ve got it covered.
Always Here for You
What really sets me apart is my accessibility. Whether you prefer to reach out via call, email, or text, I’m here. I also schedule regular monthly meetings to discuss progress, plan ahead, and tackle any questions or concerns. And if something urgent comes up? I make it a priority to address it as soon as possible.
Why This Matters
Running a business is hard enough without having to worry about the nitty-gritty of maintaining your online presence. By offering comprehensive, ongoing support, I give you the freedom to focus on what you do best while knowing your digital presence is in expert hands.
So if you’re tired of being left to fend for yourself after a website launch or just want a trusted partner to help you grow your online presence, I’m here to help. Let’s talk about how we can keep your digital world running smoothly and effectively—together.
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How Much Do You Charge?
Pricing with Purpose: Flexible Solutions for Every Business, Big or Small
When it comes to pricing for my services, the honest answer is: it depends. Think about it—how much does a house cost? Well, that depends on whether you want a cozy bungalow or a sprawling mansion. Similarly, the cost of my services is shaped by the scope and complexity of your project, your goals, and how we’re going to bring those to life.
For most clients, I typically work on a retainer model, which ranges between $1,000 and $5,000 per month for ongoing projects. This ensures we can make measurable progress and maintain momentum, whether we’re running marketing campaigns, developing websites, or managing your digital strategy. Keep in mind, this doesn’t include ad spend, but I’ll help you manage and optimize that too.
For ghostwriting or content creation, my rates range from $50 to $125 per hour, depending on the project’s complexity and urgency. I’m also happy to offer discounts for veterans and startups—I know what it’s like to build something from scratch, and I’m here to help you thrive.
For clients who prefer a little creative flexibility, I’m open to bartering or trade-in-kind arrangements. For example, I’ve got a restaurant client who pays me in lobster and Chilean sea bass. Let me tell you, nothing makes brainstorming more enjoyable than gourmet seafood! If you’ve got something unique to trade, let’s talk. (I did a project for a Rolex once and another for a Graded Patrick Mahomes Rookie Card)
Whether you’re a startup, mom-and-pop shop, large enterprise, or a nonprofit, I tailor my services to fit your needs. I work on project-based milestones, so you’ll only pay for the work as it gets done—no locking you into long-term contracts unless you’re comfortable with that. If you have your own contract or an NDA, I’m happy to sign it.
Ultimately, I believe in building relationships based on trust and value. My goal is to help you grow, not tie you down. So, whether you’re paying me in dollars or delicious seafood, I’ll be right there beside you, helping turn your vision into reality.