(Okay, she doesn’t really believe in past lives, but if she did….) When Melissa and I decided to blend our two homes into one, we had the usual conversations: what color to paint the guest room, whose couch was less ugly, and where we’d hide my huge hot sauce collection so her friends didn’t think […]
You’ve heard it a thousand times: “They grow up so fast.” And it’s true. One minute you’re stepping on blocks and bribing them to nap, and the next, they’re asking for the car keys and explaining memes you don’t understand. As a father of three, I’m genuinely grateful that I made time to play. To
Why Candeeland in Burbank Is the Indoor Escape Every Parent Deserves Read More »
The story of how my old high school buddy made me rethink everything I knew about logistics—and why your company needs to meet him. By Dr. Robert UrbanFeaturing: Shannon Hess., Regional Business Development Manager, CMG.ms???? 270-971-4257 | ✉️ shannonh@cmg.ms | ???? www.CMG.ms Every now and then, you reconnect with someone from high school and the
“How a Freight Management Question Turned Into a Masterclass in Business Strategy” Read More »
By Robert Urban – Executive Marketing Consultant, Marine, PhD. 6 Time Best-Selling Author I like to think I am not your average digital marketer. I’m a former Marine, a writer with ten books under my belt—six of them Amazon and national bestsellers—and for one surreal day, I even held the top spot in the world
So, You Want to Master Affiliate Marketing? Read More »
By Dr. Robert Urban | Executive Marketing Consultant & Guy Who’s Lost Sleep Over Font Choices Let me tell you a secret most agencies or consultants won’t say out loud:A lot of logos look like they were designed during a three-wine lunch and approved via group text. I’ve been in this business long enough to
How to Design a Logo and Build a Brand That Doesn’t Suck (and Actually Makes You Money) Read More »
Giving is one of the most profoundly human acts. Whether we’re moved by a moment of compassion, a sense of duty, or a passion to see the world transformed, the desire to help others lies at the core of what it means to live in community. Yet, as I’ve navigated the realms of giving—both personally
The Heart of Giving: Understanding the Difference Between Charity and Philanthropy Read More »
One of the best parts of being a marketing consultant is the sheer variety of experiences I get to dive into on any given day. I might kick off my morning talking strategy with a theme park client, pivot to a conversation with a law firm, brainstorm with a restaurant owner over lunch, and then
The Invisible Armor: How Industrial Ceramic Coatings Protect Our World Read More »
In the great safari of customer acquisition, where marketing and sales roam, MQLs, SQLs, and SALs serve as the field guides that navigate leads from “curious observer” to “likely buyer.” These distinct classifications aren’t just acronyms to throw around at meetings; they’re essential steps that help ensure no promising prospect is left behind. Let’s dive
“MQLs, SQLs, and SALs—Oh My!” Read More »
As a marketing consultant with expertise in the railroad industry, I’ve had a front-row seat to a dynamic, evolving field where historical significance intersects with modern challenges. The railroad industry may seem rooted in tradition, yet it requires a unique blend of strategies to effectively communicate its value, innovate without sacrificing reliability, and address ongoing
Navigating the Tracks: Mastering Marketing and Communication in the Railroad Industry Read More »
