Terms of Use
These Terms of Use govern access to and use of the public Paper Boat Media website. The site contains professional information, commentary, research, educational material and descriptions of consulting services. It is not itself a consulting engagement, transaction platform or substitute for advice from a professional who has been retained to evaluate your specific facts.
If you use this website, you agree to use it lawfully, reasonably and in a way that respects Paper Boat Media's intellectual property, systems and other visitors.
Effective date: August 26, 2026 · Last updated: August 26, 2026
A website visit is not a consulting engagement.
I publish a great deal of detailed material because useful information should be useful before somebody hires me. That does not mean a page about healthcare, finance, governance, AI, fundraising, compliance or growth becomes individualized professional advice simply because it is thorough.
A real engagement begins when the parties agree to the scope, responsibilities, fees and other applicable terms. If an engagement has its own contract, that agreement controls over these website Terms for the matters it covers.
Terms governing use of this website
Using the site means using it under these Terms.
By accessing or using paperboatmedia.com, you agree to these Terms of Use and to applicable law. If you do not agree, do not use the website.
If you access the site on behalf of a company or other organization, you represent that you have authority to act for that organization with respect to your use of the site.
This is an informational and professional-services website.
Paper Boat Media publishes information about strategy, marketing, search, AI, analytics, industries, markets, organizational growth and related professional topics. The site also describes consulting and advisory services.
The public website is not an ecommerce store, payment portal, securities platform, patient portal, legal service, tax preparation system or regulated transaction system. I do not process purchases, securities trades, medical treatment, banking transactions or similar regulated transactions through the public site.
Client work is governed by the agreement for the client work.
Nothing on this website creates a consulting relationship by itself. A consulting or advisory relationship exists only when Paper Boat Media and the client have agreed to the applicable engagement terms.
Depending on the work, those terms may appear in a proposal, engagement letter, master services agreement, statement of work, nondisclosure agreement, business associate agreement, data processing agreement, purchase order or other written instrument.
If these website Terms conflict with a signed client agreement, the signed client agreement controls for the scope of that engagement.
Detailed information is still general information.
Paper Boat Media provides strategy, communications, marketing, digital, analytical and advisory services. Unless separately stated in an applicable engagement, I am not acting through this website as your attorney, accountant, tax professional, physician, therapist, registered investment adviser, broker-dealer, engineer, auditor, fiduciary or other regulated professional.
Website material discussing HIPAA, FINRA, SEC requirements, healthcare, financial services, taxes, privacy, accessibility, governance, fundraising, political activity, employment, regulation or similar subjects is general educational and strategic information. It should not be treated as a legal or compliance conclusion for your organization.
Where a decision requires a licensed or otherwise qualified professional, use the appropriate professional who can review the actual facts and applicable law.
Strategy can improve probability. It cannot honestly guarantee an outcome.
Marketing, search visibility, AI search, fundraising, membership, reputation, advertising, business development and organizational performance are affected by factors outside Paper Boat Media's control.
Accordingly, nothing on this website should be interpreted as a guarantee of:
- Google, Bing or other search-engine rankings;
- AI citations, AI overview inclusion, answer-engine visibility or generative-engine placement;
- website traffic, leads, calls, conversions or qualified opportunities;
- advertising performance or media efficiency;
- fundraising totals, donor retention, membership growth or sponsorship revenue;
- sales, profit, revenue, market share or valuation;
- regulatory approval or legal compliance;
- media coverage, reputation outcomes or public sentiment; or
- any particular commercial or organizational result.
Examples, case studies, prior results and illustrative scenarios do not promise that another organization will achieve the same outcome.
The site is intended to be read, cited and shared reasonably, not copied wholesale.
Unless otherwise indicated, original text, strategy frameworks, page designs, graphics, code, branding, photographs, videos, downloadable materials and other original content on this site are owned by or licensed to Paper Boat Media and are protected by applicable copyright, trademark and other intellectual-property laws.
You may:
- read and use the site for lawful personal or internal business purposes;
- link to public pages;
- quote limited portions with appropriate attribution where permitted by law;
- cite Paper Boat Media as a source; and
- share public URLs through ordinary social, academic, journalistic or professional channels.
You may not, without permission or another lawful basis, reproduce substantial portions of the site, republish entire pages, remove attribution or rights notices, create a confusingly similar site, sell site content, or present Paper Boat Media's original work as your own.
Paper Boat Media, Paperboat Media, associated logos and other branding may be protected trademarks or trade dress. Use of a brand name to identify or link to Paper Boat Media is generally fine. Use that suggests sponsorship, endorsement or affiliation where none exists is not.
Discovery and citation are different from bulk appropriation.
I want search engines, answer systems, researchers, journalists and people to discover and accurately cite public Paper Boat Media content. Ordinary indexing, linking, quotation, citation and retrieval consistent with applicable law and the site's technical controls are not prohibited by these Terms.
However, unless permission or another lawful basis exists, you may not use automated systems to:
- scrape or copy substantial portions of the site at scale;
- construct a competing content library, commercial dataset or derivative site from Paper Boat Media content;
- circumvent robots directives, rate limits, access controls or technical restrictions;
- use site content to impersonate Paper Boat Media or Dr. Robert Urban;
- misrepresent generated text as a statement actually made by Paper Boat Media; or
- use substantial original content for commercial model training, fine-tuning or dataset creation where permission is legally required.
Nothing in this section is intended to restrict rights that cannot lawfully be restricted, including applicable fair use, quotation, reporting, research or other statutory rights.
Do not use the site to harm the site or somebody else.
You agree not to:
- attempt unauthorized access to the website, hosting environment, administrative systems or accounts;
- introduce malware, malicious code or abusive automated traffic;
- interfere with normal website operation or security;
- probe, scan or exploit vulnerabilities without authorization;
- use the site for fraud, harassment, threats, impersonation or unlawful conduct;
- submit false or misleading information through contact mechanisms;
- attempt to obtain credentials, private files or nonpublic client information; or
- use the website in a way that violates another person's intellectual-property, privacy or other legal rights.
Sending a message does not automatically create a confidential engagement.
You may contact Paper Boat Media through the methods provided on the site. Do not send passwords, Social Security numbers, payment-card information, patient records, brokerage credentials, trade secrets or other highly sensitive information in an unsolicited website inquiry.
An initial message may be used to evaluate whether a conversation or engagement makes sense. If sensitive or regulated information will be necessary, the appropriate communication method and contractual protections can be established first.
Do not send unsolicited creative concepts, inventions or proprietary proposals that you expect Paper Boat Media to treat as your confidential property unless confidentiality has been agreed in advance.
Client confidentiality is addressed more fully in the Privacy Policy and client agreements.
Paper Boat Media's general approach to privacy, professional discretion, NDAs, regulated information and confidential client material is described in the Privacy Policy.
When an active engagement includes confidentiality obligations, a signed NDA, BAA or other client-specific terms may create duties that go beyond this public website policy. Those engagement-specific obligations control where applicable.
A useful link is not an endorsement of everything on the destination site.
Paper Boat Media links to government agencies, research organizations, professional associations, clients, vendors, social platforms, publications and other external resources. Those sites are controlled by their respective owners.
I am not responsible for third-party availability, accuracy, security, accessibility, privacy practices, terms, products or services. A link may be provided because it is a useful source, not because Paper Boat Media endorses every statement, policy or product associated with that third party.
Some facts age faster than the page that contains them.
I make reasonable efforts to publish useful and accurate information, but industries, regulations, search systems, AI products, software, statistics, prices, organizations and public policies change.
Content may become incomplete, outdated or superseded. Publication dates, update dates, source links and context should be considered when relying on a page.
I may correct, revise, expand, remove or reorganize website content at any time without obligation to preserve an earlier public version.
The public website is provided on an "as available" basis.
To the fullest extent permitted by law, Paper Boat Media makes no warranty that the website will always be uninterrupted, error-free, perfectly secure, free from harmful components, complete or suitable for every particular purpose.
Nothing in these Terms excludes a warranty or right that applicable law does not allow to be excluded.
Use reasonable judgment when acting on public information.
To the fullest extent permitted by law, Paper Boat Media and its owner, employees, contractors and agents will not be liable for indirect, incidental, special, consequential, exemplary or punitive damages arising solely from use of or inability to use the public website, including loss of profits, data, opportunities or business interruption.
Nothing in these Terms limits liability that cannot lawfully be limited or excluded. Liability arising from a paid consulting engagement is governed by the applicable client agreement rather than this website provision where that agreement addresses the issue.
You remain responsible for what you do with the site.
To the extent permitted by law, you are responsible for losses, claims or expenses arising from your unlawful misuse of the website, your infringement of another person's rights, or your violation of these Terms.
This provision is not intended to create obligations that applicable law does not permit.
These policies work together.
Privacy
Website data practices, analytics, cookies, professional discretion, NDAs, HIPAA-sensitive engagements, financial-services information and privacy requests are addressed in the Privacy Policy.
Accessibility
Paper Boat Media's accessibility goals, WCAG 2.2 Level AA working benchmark, known limitations and process for requesting assistance are addressed in the Accessibility Statement.
These website Terms are governed by Florida law.
Unless applicable law requires otherwise, these Terms and disputes arising specifically from use of this public website are governed by the laws of the State of Florida, without regard to conflict-of-law principles.
Subject to any mandatory law that applies, disputes arising solely from these website Terms should be brought in a court of competent jurisdiction serving Volusia County, Florida.
Client engagements may contain their own governing-law, venue, mediation, arbitration or dispute-resolution provisions. Those engagement-specific provisions control for the client relationship where applicable.
The Terms may change as the site and business change.
I may update these Terms of Use when website functionality, business practices, technology or legal requirements change. The effective date at the top of the page will be updated when the Terms are materially revised.
Your continued use of the website after revised Terms are published means the revised Terms apply to later use of the site, subject to applicable law.
Questions about these Terms?
Paper Boat Media
Dr. Robert Urban
DeLand, Florida, United States
Email: robert@paperboatmedia.com
Phone: 407-227-0741
For questions about a current client engagement, use the contact method established for that engagement when possible.
Legal note: These Terms are a website-use document, not legal advice. Formal legal review is appropriate if Paper Boat Media wants legal counsel to approve enforceability, venue, limitation-of-liability or other jurisdiction-specific provisions.