Branding Your Company in Orlando
Who are you?…The answer no longer matters. Who do you customers think you are? This is now the golden question and what makes branding so important. From the keywords that they use to find your service or product, to how they define you to their social networks to how they interpret your marketing and advertising materials. It is now all about them.
What is your story? Why you over your competition? This is where branding comes in.
A brand is more than a logo. It is more than your colors. Effective branding is crafting your story- a story that touches people on a personal level, sparking a change in their everyday behavior. Because we live in an oversharing world, branding is now about the entire customer experience.
Orlando Branding With Paperboat Media
At Paperboat Media we have a passion and large amount of experience in launching, rejuvenating and propelling brands. There isn’t a one-size-fits-all formula for success. From start-ups just finding their feet, to established companies with decades of brand history, we shape our team and process around each client. Each assignment is unique, and should be measured against an individual set of objectives Orlando Branding Strategy Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as the foundation of all good branding. Think of your brand as a person. For example, I want people to think I am funny and intelligent. Paperboat Media brand is whimsical yet effective. What do you want your company’s brand personality to be? We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through conversations and other information-gathering exercises we key brand tenets and define their unique position in the world. Research Brand Positioning Brand Definitions Content Strategy Editorial Calendar Naming Conventions Orlando Branding Identity Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. The leadership of Paperboat Media work hand-in-hand to develop an identity that encapsulates your brand, differentiates you from your competition, and makes a lasting impression on your audience. One of the things that separates Paperboat Media from other branding agencies in Orlando is that we aren’t just clever marketers and talented designers- we are businessman with experience in overcoming challenges and capitalizing on successes while growing our own brands. To talk with an Orlando branding expert today, call us for a free consultation today.