Big Data

CPG Consultant

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant

Leave a Comment / Consumer Packaged Goods, CPG /

:By Robert Urban: Executive Marketing Consultant/ CPG Expert and Professional Fire-Juggler (Metaphorically… mostly) Let’s clear something up right away: being a CPG (Consumer Packaged Goods) consultant is not just about making something look shiny on a shelf. It’s about crafting a strategy that sells everything from sparkling water to non-dairy cheese to biodegradable laundry detergent. […]

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant Read More »

Bridging Data Science and Creativity: How Modern Marketing Dominates the Competition

Big Data /

In today’s hyper-connected digital landscape, businesses are no longer flying blind when it comes to decision-making. The blend of data science and creativity has revolutionized marketing strategies, enabling organizations to not only understand their audiences but also to predict trends, optimize campaigns, and dominate the competition. As a marketing consultant who thrives at this intersection,

Bridging Data Science and Creativity: How Modern Marketing Dominates the Competition Read More »

Scroll to Top