Your Orlando Small Business Advisor

Dr. Robert Urban Is A Top Ranked Small-to Mid Sized Business Consultant

Digital Marketing Strategy for 2021 and Beyond!

No matter what tool you use in Internet marketing, the strategy behind it is the most crucial element to whether something is successful or not. I am responsible for providing the Internet marketing strategy. I do this by having a kick off meeting where I discuss what you are trying to accomplish and learn more about your business. I then go to the drawing board and come up with what I think the best strategy to move forward is. This involves brainstorming and harvesting fresh ideas along with best practices and what experience has taught me. I combine cutting edge technology with an old school-work ethic and problem solving. I aim to mix innovation with expertise to make the appropriate kind of noise for you in the digital sphere and make a mark. I REALLY dislike cookie cutter approaches, packaged services, etc. What is right for one business and service may not be right for the other. While there are best-practices for many elements, your business is unique, your goals are unique and your marketing strategy should be unique as well.

No matter what size company, or vertical, if you want to accomplish certain sales goals or revenue lines, let’s talk. Contact me at 407-227-0741 now for a free consultation. Let’s discuss your goals and see if I may be able to help. I look forward to speaking with you and would be honored to be your digital advisor

Have the best day,

Sincerely,

Robert Urban

Common Problems I solve

  • You’re Not Getting Enough Website Traffic
  • You’re Getting Traffic, But No One’s Buying
  • Competition is Winning
  • You’re Attracting the Wrong Customer
  • You Don’t Know If Your Marketing Efforts Are Working
  •  You don’t know how to find answers in your data

And the #1 Problem I Help Solve “How Can I Get More Revenue?”

small business consultant
I can help customers find you easily.

Inbound Marketing for Small Business

Ever been having a nice dinner with a friend or loved one and the phone rings? Almost always irritating, when unexpected. This is comparable to interruption marketing. This aptly named marketing approach interrupts a person when they are doing something. Inbound marketing is the opposite of this. Inbound marketing entails marketing that would attract customers by creating valuable content and experiences tailored to them. This would form connections they’re looking for and solves problems they already have. THEN THEY CONTACT YOU!! For example, instead of cold calling (which is often very time intensive) or traditional marketing-billboards, tv, radio, etc- they find something they want to know about and call you. I love this breakdown by WordStream (one of the tools and references I use). Inbound marketing is the most important element of modern internet marketing and a crucial component of a digital marketing strategy.A good litmus test question is, Would you like someone contacting you the way you are contacting someone? Also, always be able to give your unique-selling position and be able to answer quickly through your marketing:What problem are you trying to solve?
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