“People come to spas to unwind and feel good after dealing with stress at work or elsewhere. Spas owners come to me to feel good about their marketing efforts.”
Good spa marketing involves looking at the big picture — what defines it, what sets it apart from the competition, and who are its customers? I work with three kinds of spas- luxury day spas, resort and hotel spas, and medical spas. Regardless of which kind of spa someone looks for, Selling Spa Services Is About Selling an Experience!
Every aspect of the spa experience matters, even what happens before they get there. I call this digital ambiance. The ads, the marketing message, the website experience, customer service, social media, everything!! contributes to the overall sense of relaxation and stress relief that entices customers. You take care of all the interior items and ultimately being great at what you do and I will take care of being great at the digital experience you provide. I will make their and your experience nothing short of amazing.
How I Approach Spa Marketing Strategy
Whether it is a medical or luxury spa, the basics of the strategy are the same. We collaborate and define your goals, strengths, weaknesses and quickest to money and most profitable. (Often these aren’t the same thing) We then define who needs either of these services and craft the right marketing message to attract, retain and activate them.
Call me for a free consultation and let’s discuss how I can help you!
For more information on the different kind of spas I service, read more below.
Orlando Day Spas
This is a place where you can get usually get, at a minimum, massage, and facials, on a day-visit basis. These kinds of spas run the gamut from shopping mall locations to high-end luxury day spas. In this category I only work with luxury spas as the other type is not my forte. Luxury spas are places you visit specifically for a service. These services and treatments usually include but aren’t limited to: massages; facials and makeup application; electrolysis; spa manicures and pedicures; body treatments like exfoliation, wraps and packs; aromatherapy; and hair services like cutting, styling and coloring.
Orlando Resort and Hotel Spas
In the 1990s, many resorts and hotels began putting in spas so guest could enjoy a massage alongside other pleasures like golf, tennis, and swimming (the classic resort experience), or while staying in a hotel for business or pleasure. As spas have become more important, so have the spas in resorts and hotels. Many resort spas have added a healthy roster of exercise classes, usually for a fee but sometimes included in the base price. They have gyms and sometimes personal trainers on hand. Some have even added wellness centers that are specifically aimed at improving health. So the lines have become blurrier, but a few things haven’t changed. Destinations will be all about wellness, including the food. Classic resort spas have more wellness options, but you can eat a 12-ounce steak, a pile of curly fries and wash it down with a bottle of wine if you want. Pricing is a la carte at most U.S. resort spas. Accommodations, meals, classes, and spa services are all billed separately. Depending on the property, resort and hotel spas are a great choice for families, couples, and people on business trips. Cruise ship spas, an onboard amenity to enhance the guest experience, can be seen as part of this group.
Orlando Medical Spas
A medical spa is a hybrid between a medical clinic and a day spa that operates under the supervision of a medical doctor. The most common services rendered at a medical spa are laser treatments, laser hair removal, IPL (intense pulsed light) treatments, microdermabrasion, photo facials, injectables like Botox and fillers, chemical peels, skin tightening or skin rejuvenation and treatment of cellulite, permanent makeup and tattoo removal, Medical pedicures and customized foot treatments, Varicose and spider vein treatment and reflexology.