The success of the global cleantech industry is due to a number of factors including favorable policy-making and innovative market products. However, there remains a lack of awareness amongst consumers and businesses about the sector as a whole, and many still do not know where to get their next sustainable energy fix.
As more individuals, businesses, and governments seek to ‘reduce their carbon footprint’, Paper Boat Media can help you leverage this unparalleled opportunity.
Be where your audience is
Marketing your business is less about “creating” and more about “reaching.” If you don’t know where your customers are, you will never be able to know your product’s potential. That applies to cleantech products. I combine my Ph.D. in Earth and Environmental Science with my passion for all things green to get you where your audience is.
With the help of targeted marketing, I will help you zero in on your customers to eliminate budget waste and improve your conversion rates.
Promote your mission before promoting your products
See, focusing on short-term wins always leaves you behind when it comes to societal change. That’s why my focus is on helping businesses align their marketing activities with their mission to achieve long-term goals.
Paper Boat Media will help you generate awareness of your mission, vision, and brand by putting your values at the forefront of the cleantech industry, so you can form an emotional association with your audience.
Want to share your vision for clean energy with the world? Call me to discuss your needs.