Elevating Your FEC, Theme Park, or Amusement Park
As the CEO of PaperBoat Media and a veteran marketing consultant with decades of experience, I specialize in helping Family Entertainment Centers (FECs), theme parks, and amusement parks thrive in a fast-paced, experience-driven industry. My passion for storytelling, combined with strategic marketing expertise, ensures that your park not only attracts visitors but creates loyal fans who return season after season.
When it comes to marketing for entertainment destinations, it’s not just about selling tickets; it’s about creating memories, telling stories, and building a brand that resonates with families, thrill-seekers, and tourists alike. That’s where I come in.
The Challenges You Face
The entertainment industry is highly competitive. Families have more options than ever for how they spend their time and money. You’re not just competing with other parks—you’re up against the convenience of streaming services, home entertainment, and other attractions.
Add in the complexities of seasonal operations, fluctuating tourism trends, and the constant need for fresh experiences, and it’s clear: standing out requires more than just a flashy ad campaign. It takes a comprehensive strategy tailored to your park’s unique offerings and audience.
What I Bring to the Table
As a marketing consultant, I don’t offer cookie-cutter solutions. Instead, I dive deep into understanding your park’s story, audience, and goals. My expertise lies in creating custom strategies that combine digital marketing, brand storytelling, and data-driven insights to drive results.
1. Deep Industry Understanding
Having worked with FECs, amusement parks, and tourism destinations, I know the challenges you face—from ensuring consistent foot traffic to maximizing the profitability of season passes and merchandise. Whether your focus is on family fun, extreme thrills, or unique experiences, I craft messaging and campaigns that align with your brand.
2. Full-Funnel Marketing Strategies
Marketing for entertainment destinations isn’t just about getting people in the door; it’s about keeping them engaged at every stage of their journey. My approach includes:
- Awareness: Digital advertising, content marketing, and social media campaigns to ensure your park stays top of mind.
- Engagement: Interactive experiences like behind-the-scenes content, gamified loyalty programs, and community-building initiatives.
- Conversion: Seamless online ticketing, upselling strategies, and promotions that drive immediate action.
- Retention: Post-visit engagement strategies that turn visitors into brand advocates.
3. Digital Transformation
If your park isn’t leveraging technology, you’re leaving opportunities on the table. I specialize in digital transformations for the entertainment industry, from optimizing your website for ticket sales to using CRM systems to personalize email marketing campaigns.
4. Creative Campaigns
From viral social media campaigns to influencer partnerships, I bring creativity to your marketing efforts. Imagine a TikTok challenge inspired by your park’s signature ride or an Instagram-worthy event that has families lining up for tickets. These are the types of initiatives I love to design.
5. Analytics and Optimization
The fun doesn’t stop at launching a campaign—I rely on data to ensure continuous improvement. With tools like Google Analytics, heat mapping, and audience segmentation, I identify what works and what doesn’t, fine-tuning your marketing efforts for maximum ROI.
How I Work with You
Step 1: Discovery
We begin with a thorough consultation. I take the time to visit your park, meet your team, and experience the attractions firsthand. Understanding the heart of your business is key to creating an authentic marketing strategy.
Step 2: Strategy Development
Based on your goals, I’ll craft a detailed plan covering everything from target audiences to recommended campaigns. This includes timelines, budget breakdowns, and measurable KPIs.
Step 3: Execution and Support
Whether you need hands-on assistance or guidance for your in-house team, I provide the support you need to execute the plan flawlessly. This includes campaign management, content creation, and performance tracking.
Step 4: Review and Adapt
Marketing is never static. I’ll continuously monitor results and suggest adjustments to ensure we’re staying ahead of industry trends and meeting your goals.
Success Stories
Here are just a few ways I’ve helped FECs and parks like yours reach new heights:
- Boosting Season Pass Sales: By creating a targeted email campaign paired with limited-time offers, I helped an amusement park increase season pass sales by 42% in just one month.
- Driving Local Engagement: A community-focused social media strategy for an FEC generated a 300% increase in online engagement and foot traffic during the off-season.
- Maximizing Event Revenue: For a theme park, I developed a digital strategy for a Halloween-themed event, resulting in record-breaking ticket sales and a 25% uptick in on-site merchandise purchases.
Why Choose Me?
When you partner with me, you’re not just hiring a consultant—you’re gaining a dedicated advocate for your park’s success. My unique combination of creativity, strategy, and industry knowledge ensures that your marketing dollars are spent where they’ll have the most impact.
But more importantly, I believe in the power of your park to bring joy to families, create unforgettable memories, and foster a sense of wonder. My goal is to make sure your brand shines as brightly as the smiles of your guests.
Let’s Work Together
Whether you’re a small FEC looking to establish your presence or a large theme park aiming to break attendance records, I’m here to help you tell your story and captivate your audience.
Ready to create something incredible together? Let’s chat. Contact me today, and let’s start building a marketing strategy that takes your park to the next level.