Hello, I’m Dr. Robert Urban, and I’m passionate about helping lawyers like you grow your practice through effective, results-driven marketing strategies. With years of experience in both marketing and the legal industry, I understand the unique challenges attorneys face when it comes to attracting and retaining clients in a competitive market. Combining my academic background, strategic insights, and a proven track record of success, I’ve dedicated my career to empowering lawyers to build sustainable, thriving practices.
I take a personalized approach to every client I work with, recognizing that no two law firms are alike. Whether you’re a solo practitioner looking to establish your presence or a mid-sized firm aiming to scale, I tailor strategies to align with your goals. From crafting compelling messaging to optimizing your online presence, my mission is to ensure your firm not only stands out but also connects with the clients who need your services most.
When you work with me, you can expect transparency, collaboration, and a commitment to excellence. I don’t believe in cookie-cutter solutions or gimmicks—only strategies rooted in a deep understanding of your practice and the clients you want to serve.
Let me walk you through the diverse types of law firms I’ve worked with and how I can help tailor marketing strategies to fit their specific needs:
Note: I am exclusive geographically and vertically. For example, I will only work with one personal injury law firm in Orlando, Florida or the regions they get clients from.
Criminal Defense Lawyers
Representing individuals charged with crimes requires a deep understanding of criminal law and processes. Your potential clients often find themselves in stressful, time-sensitive situations. I can help you position your firm as a trustworthy ally through:
- SEO-optimized content targeting criminal defense-related search queries.
- Crisis-focused advertising campaigns that emphasize swift, discreet legal support.
- Strategies to build and showcase your record of success and client testimonials.
Corporate Lawyers
Businesses and organizations look to corporate lawyers for guidance in navigating complex legal landscapes. I help corporate law firms position themselves as reliable partners for companies of all sizes through:
- LinkedIn marketing to build a professional network and authority.
- Creation of thought leadership content such as white papers or case studies.
- Tailored strategies to attract both startups and established corporations.
Tax Lawyers
Navigating tax laws is no small feat, and clients depend on your expertise to save money and avoid penalties. I can help you attract and retain clients by:
- Developing targeted digital ad campaigns during tax season.
- Crafting informative blog content addressing common tax concerns.
- Implementing local SEO strategies to reach individuals and businesses in need of tax help.
Family Lawyers
Family law clients are often navigating deeply personal and emotional situations. I can help your firm stand out with a compassionate, client-centered approach by:
- Building an online presence with engaging, empathetic content.
- Establishing trust through video testimonials and educational content.
- Highlighting your expertise in complex areas like child custody and adoption.
Personal Injury Lawyers
Personal injury law is highly competitive, with potential clients seeking someone who can secure the compensation they deserve. My strategies include:
- PPC campaigns optimized for high-intent keywords like “injury lawyer near me.”
- Creating a compelling narrative around your firm’s successful cases.
- Local reputation management to highlight your firm’s client satisfaction.
Bankruptcy Lawyers
Clients considering bankruptcy are often in distress and searching for solutions. I can help you position your firm as a beacon of guidance through:
- Calming and informative messaging in your advertising.
- Providing free resources like e-books or webinars on bankruptcy options.
- Crafting targeted outreach campaigns for individuals and businesses in financial difficulty.
Immigration Lawyers
Immigration clients face complex, high-stakes legal challenges. I can help you reach and reassure them with:
- Multilingual marketing strategies to connect with diverse audiences.
- Social media campaigns focused on success stories.
- Educational content that breaks down visa processes, citizenship requirements, and appeals.
Employment Lawyers
Employment law involves protecting both employees and companies from legal missteps. I can help you attract the right clients through:
- Clear messaging tailored to businesses seeking compliance guidance or employees seeking justice.
- Developing HR-focused resources to establish thought leadership.
- Running targeted campaigns for wrongful termination or discrimination cases.
Civil Rights Lawyers
Cases involving constitutional rights demand a strong, principled voice. I can assist civil rights lawyers in expanding their reach and impact with:
- Building advocacy campaigns around high-profile cases.
- Creating content that educates the public on civil rights issues.
- Leveraging social media to engage audiences and promote awareness.
How I Help Your Law Firm Grow
Every law firm has its unique story, audience, and goals. As a marketing consultant, I work closely with you to create strategies that resonate with your potential clients and differentiate your firm from competitors. My approach includes:
- Comprehensive branding development to highlight your strengths.
- Customized digital marketing strategies, including SEO, PPC, and social media.
- Client acquisition and retention tactics tailored to your practice area.
- Analyzing and refining campaigns to ensure maximum ROI.
Let’s partner to take your firm to new heights. Whether you’re a solo practitioner or part of a large firm, I’m here to ensure your marketing efforts drive real, measurable results. Reach out today, and let’s get started!