If you’ve ever lived in or even visited DeLand, Florida, you know this town isn’t just a place; it’s a character. It’s the kind of place where your barista remembers your order, your mechanic dated your cousin, and there’s a 97% chance your real estate agent is also in a local band. DeLand is where small businesses aren’t just businesses; they’re the lifeblood of the community.
And right here, nestled between family-run bakeries and generational mom-and-pop shops, is PaperBoat Media, my boutique marketing agency. Now, I know “boutique” makes it sound like we only work with fancy artisanal brands that sell handwoven alpaca scarves, but really, what it means is: I keep it small, intentional, and personal.
Why Boutique? Because I Actually Give a Damn.
In the world of marketing, there are two kinds of agencies:
- Big agencies – The ones with a conference table longer than your house, layers of account managers, and a creative team that takes six weeks to get back to you with a single Instagram post.
- Boutique agencies – The ones that roll up their sleeves, dig into your business, and treat it like their own because, well, they actually care.
I have worked in corporate in-house, as a marketing consultant, as a part-time CMO, as the Marketing Manager for a large agency, as the CMO of a large agency, as the owner of a small boutique agency and that (along with P/t CMO is my favorite. Being a boutique agency means I don’t have to run your brand through 14 layers of corporate bureaucracy before making a decision. It means I can work directly with you, cutting out the fluff and getting real results.
Solopreneurs, Micropreneurs, Start-Ups, and Family-Owned Businesses: This One’s for You.
I get it. You’re not a Fortune 500 company (yet), and you don’t have a seven-figure marketing budget. You’re a solopreneur who’s been burning the midnight oil, a family business trying to keep tradition alive in the digital age, or a start-up or small business just trying to figure out what the heck an “SEO audit” even is.
That’s exactly why I love working with you. Here’s what makes boutique agencies like mine different:
- You’re Not Just a Client, You’re a Partner. I don’t churn out cookie-cutter marketing plans and disappear. We collaborate. I know your business, your pain points, and probably even your dog’s name.
- Customized Strategies, Not “One Size Fits All.” I don’t believe in templated marketing. A family-owned bakery in DeLand shouldn’t be running the same strategy as a law firm in Miami.
- You Get Big Agency Smarts, Without the Big Agency Headaches. I’ve worked with Fortune 1000 companies, but I’d rather take that expertise and help businesses like yours compete, grow, and dominate in your niche.
- Budget-Friendly, High-Impact Marketing. I know every dollar matters when you’re a small business. So instead of wasting your budget on bloated overhead, I make sure it goes into strategies that actually move the needle.
DeLand Is Built for Boutique Business—And So Am I.
If you’ve ever walked down Woodland Boulevard, you know DeLand isn’t the kind of place where corporate chains rule the landscape. It’s a town built on boutique businesses; the kind of places where owners are the ones behind the counter, the ones making the coffee, the ones shaking hands with every customer who walks through the door.
That’s exactly how I run PaperBoat Media. When you work with me, you’re not talking to some faceless account executiveyou’re working directly with the person who’s building your strategy, optimizing your ads, and making sure your brand is positioned for success.
So, What Can I Do for You?
Maybe you need a website that doesn’t look like it was built in 2006. Maybe your Google ranking has fallen off a cliff and you have no idea why. Maybe you’ve been trying to DIY your marketing but you’d rather spend your time actually running your business.
That’s where I come in. My job is to take the stress of marketing off your plate so you can do what you do best—whether that’s crafting the perfect latte, designing handmade jewelry, or running a small but mighty empire.
Let’s Build Something Awesome Together.
If you’re a solopreneur, micropreneur, start-up, small business, or family-owned gem in DeLand (or anywhere else for that matter), I’d love to help you tell your story and grow your brand.
Let’s grab a coffee, talk shop, and figure out how to take your business to the next level—without all the corporate nonsense. Because small businesses deserve big marketing moves, too.
👉 Reach out today and let’s make some marketing magic happen.