Science is defined as “a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions”. So although some companies don’t necessarily define themselves as a science-based organization, it is integrated in the very fabric of their foundation. These companies are offering services, ideas and concepts that are often very expensive and require incredibly long sales cycles. While there is a final product or service deliverable, the “thing” that is being sold is creativity and experience. The Intellectual Property of ideas and creativity, (underscored by best practices and processes), is intangible and therefore is harder to market. A second complexity is that because these are such a highly-technical profession, getting your message out in a way that resonates with your audience and explains difficult concepts in a simple manner requires an incredibly high level of skill.
Regardless of the specific sector a science based enterprise companies is in, they face unprecedented competition so lead generation and customer acquisition is more challenging than ever. My work blends content, strategy, design, technology, marketing, sales, and business consulting in order to solve real-world growth issues for clients in their respective fields. Here are some science-based industries I work with.
- Digital Technology
- SAAS
- Bio-Optics
- Virtual Surgery
- AI
- Aerospace
- Space
- Aviation
- FBO (A fixed-based operator)
- Hospital
- Cannabis
- Medical
- Biotech
- Laboratory
- Pharmaceutical,
- Agricultural
- Microelectronics
- Manufacturing