Author name: Robert Urban

FMCG

FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff

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By Robert Urban, Executive Marketing Consultant, PaperBoat Media What Even Is FMCG? FMCG stands for Fast-Moving Consumer Goods. Think deodorant, soda, dog food, frozen pizza, shampoo, toothpaste—basically, the stuff people buy without needing a PowerPoint or a family vote. It’s a high-speed game of: The big players? Procter & Gamble, Nestlé, PepsiCo, Unilever, and your […]

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#1 SEO Agency

How to Trade Google Juice for Goods: Leveraging My SEO Authority for Products, Services, and Paid Deals

Leave a Comment / Search Engine Optimization  /

Let me paint you a picture. You build a site. You write a blog. And suddenly, bam—Google bows in your direction like you just handed it a backstage pass to the universe. I’ve posted single blogs that outrank entire companies with teams, budgets, and websites built solely around a topic… and my site? Not even

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affiliate marketing advice

Some You Want to Master Affiliate Marketing?

Leave a Comment / Affiliate marketing, Digital Technology Marketing Agency  /

By Robert Urban – Executive Marketing Consultant, Marine, PhD. 6 Time Best-Selling Author I like to think I am not your average digital marketer. I’m a former Marine, a writer with ten books under my belt—six of them Amazon and national bestsellers—and for one surreal day, I even held the top spot in the world

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Roadie Guitar Tuner

Roadie Guitar Tuner | Automatic Guitar Tuner

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Hi, I’m Robert Urban, and I have a confession:I’m not a great guitar player.I’m not even what most people would generously call good—unless the grading criteria includes passion, dramatic strumming, and the ability to forget lyrics mid-verse with unwavering confidence. If that’s the criteria, then I am your Huckleberry. But if you ever step into

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How I’d Market a New Business If I Were Starting From Scratch in DeLand, Florida

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By Robert UrbanCEO, PaperBoat Media So, you just opened a new business. Maybe it’s a bakery with pistachio croissants that should be illegal. Maybe it’s a landscaping company, a vintage clothing store, or a kayak rental shack with a fridge full of Capri Suns. Doesn’t matter. What matters is you’ve opened the doors, the lights

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CPG Consultant

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant

Leave a Comment / Consumer Packaged Goods, CPG /

:By Robert Urban: Executive Marketing Consultant/ CPG Expert and Professional Fire-Juggler (Metaphorically… mostly) Let’s clear something up right away: being a CPG (Consumer Packaged Goods) consultant is not just about making something look shiny on a shelf. It’s about crafting a strategy that sells everything from sparkling water to non-dairy cheese to biodegradable laundry detergent.

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Why Fun Spot America Should Be on Your Orlando Summer Vacation Itinerary

Why Fun Spot America Should Be on Your Orlando Summer Vacation Itinerary

Leave a Comment / Theme Park /

Planning a summer vacation in Orlando? You already know the big names-Disney, Universal, SeaWorld-but if you’re looking for affordable family fun in Orlando without the massive crowds or sky-high prices, let me introduce you to the place locals love: Fun Spot America. This family-owned theme park is a hidden gem among Orlando’s entertainment options. It’s

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