By Robert Urban, PhD CEO, PaperBoat Media | Digital Transformation Expert Let’s talk tech. Not just the buzzwordy, press-release-flavored stuff that makes your eyes glaze over, but the real, practical, punch-you-in-the-face kind of technology that’s reshaping how businesses of all sizes actually function. I’m talking about AI, cloud computing, robotic process automation (RPA), and data […]
There’s something about a motorcycle that turns heads. It could be the throaty growl of the engine echoing off the pavement, the flash of chrome catching sunlight, or the way a rider leans into the wind like he’s dancing with destiny. But more than anything, it’s what the motorcycle represents—freedom, rebellion, and the unbreakable bond
Of Bikes and Brotherhood: How Two Wheels Shaped American Manhood and Culture Read More »
A Love Letter to MythicalBeards.com from a Man Who Can’t Grow One By: Robert Urban Let’s get something out in the open. As written above, I cannot grow a beard. I’ve tried. I’ve hoped. I’ve stared at the mirror with the kind of intensity usually reserved for people trying to bend spoons with their minds.
Product of the Week- Mythical Beards Read More »
Dr. Robert Urban | Marketo Consultant What is Marketo, ? It’s the Swiss Army knife of digital marketing platforms, but instead of tweezers you’ll never use, it gives you tools you actually need-like email automation, lead nurturing, analytics, and a whole lot more. (a more tie wearing person would say Marketo, now part of Adobe,
Marketo- What is it? How Do You Use It? Read More »
By Robert Urban, Executive Marketing Consultant & Founder of PaperBoat Marketing Agency Over the years, I’ve worked with Fortune 1000 companies, ambitious startups, and everything in between. The one thing I’ve learned? The best marketing strategies aren’t just creative; they’re informed by rigorous analysis. If you’re not basing your business decisions on data and structured
The Deep Dive into Business Analysis: The Frameworks That Drive Success Read More »
Hey, it’s me, Robert Urban, your local tour guide for surviving-or dare I say, thriving-during Spring Break in Orlando, 2025. I’ve been to all the places, waited in all the lines with Melissa and my three kids. (My oldest is out of the house now, but I still have twin 10 year olds, a boy
The Ultimate Local’s Guide to Spring Break in Orlando (2025 Edition) Read More »
PaperBoat: The Premiere Daytona Beach Advertising Agency Leading the Digital Frontier I’ll let you in on a little secret: advertising today isn’t about billboards or TV spots (though they still have their place). It’s about mastering digital transformation, harnessing big data, and riding the AI-driven wave of hyper-personalization like a pro surfer. And at PaperBoat,
Daytona Beach Advertising Agency Read More »
Social Listening & Community Management: Responsibilities and Impact In the ever-evolving digital landscape, the role of a Social Listening & Community Manager is more critical than ever. Social media is no longer just a platform for brand promotion—it is a dynamic space where businesses engage with their audiences in real time, address concerns, build trust,
Social Listening: The Role of a Community Manager Read More »
If you’ve never had the pleasure of running a SaaS company, let me paint you a picture. Imagine a world where your entire business revolves around subscriptions, your customer success team doubles as both your sales engine and your frontline defense, and your biggest existential threat isn’t a bad quarter—it’s churn. Welcome to SaaS, where
Why SaaS Is the Most Fun You Can Have with a Balance Sheet Read More »
Over the years, search engine optimization (SEO) has evolved alongside changes in how people seek information. We’ve gone from keyword stuffing and meta tags to sophisticated, AI-driven algorithms that prioritize user intent, context, and conversational queries. And now, the next frontier in search is unfolding before our eyes: Ask Engine Optimization (AEO). As AI-powered chatbots
Ask Engine Optimization: The Future of SEO in an AI-Driven World Read More »
