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Author name: Robert Urban

The Art and Science of Writing: Mastering the 5 C’s Across Genres

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Writing is both an art and a science, blending creativity with structure. Whether crafting a compelling story, a precise technical manual, or persuasive marketing copy, effective writing hinges on mastering foundational principles. Across genres, variations of the Five C’s—Clarity, Conciseness, Consistency, Correctness, and Connection—serve as a framework for excellence. Let’s dive into how these principles […]

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Bridging art and science

Bridging Data and Creativity: The Art and Science of Insightful Storytelling

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When people think about data, they often picture endless rows of numbers, complex spreadsheets, and dense charts. But to me, data is more than just numbers—it’s a story waiting to be told. As someone fluent in programming languages like Python, R, and Scala, and experienced with data manipulation libraries like pandas and NumPy, I’ve spent

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What Is Negative SEO, How to Recognize It, and How to Counter It

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By Robert Urban, Senior Marketing Consultant and SEO Expert Introduction As a senior marketing consultant and SEO expert, I’ve seen the dark side of digital marketing—the part most people hope they’ll never encounter: Negative SEO. It’s a term that sounds almost mythical, but unfortunately, it’s very real. For businesses investing heavily in organic growth, negative

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Overcoming Marketing Challenges in Selling Medical Marijuana Online: Navigating Legal Hurdles

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Let’s talk about one of the trickiest marketing challenges I’ve faced—selling medical marijuana online. If you’ve been in this space, you already know the legal red tape can feel like a straitjacket. But here’s the good news: constraints can breed creativity. And trust me, when your ads keep getting rejected, you learn to get creative

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Overcoming Tough Marketing Challenges When Selling Guns Online: Lessons From the Trenches

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By Robert Urban, CEO of PaperBoat Media As a Marine Veteran and avid outdoorsman, I love the responsible use of shooting for hunting, recreation and competition. I also live way out in the country and think responsible ownership can mean home protection against varmints- both the animal kind and the bad people kind. In most

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A Consultant’s Guide To Writing A Marketing Plan for 2025

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How to Write a Marketing Plan in 2025: A Consultant’s Guide Writing a marketing plan in 2025 isn’t just about listing goals and throwing some metrics together—it’s about building a strategic roadmap that ties every effort to results. As someone who’s spent years in the trenches of marketing consulting, I’ve seen the trends shift, technologies

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atl btl and TTL

Understanding ATL, BTL, and TTL Marketing Strategies

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Introduction In the world of marketing, meetings you may hear the terms ATL, BTL, and TTL. These are acronyms for marketing jargon above the line, below the line and through the line. What’s the difference between ‘Above the Line’ (ATL), ‘Below the Line’ (BTL), and ‘Through the Line’ (TTL) marketing? These terms define different approaches

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Deland Reputation management

Reputation Management Consultant

Reputation Management  /

Mending Digital Reputations: A Behind-the-Scenes Look As a seasoned reputation management consultant, I’ve had the privilege of working with a diverse range of clients, from high-profile individuals to global corporations. My role is to safeguard and enhance online reputations, navigating the complex digital landscape to mitigate crises and build positive online personas. Who Needs Reputation

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Deland Reputation management

#1 Branding Consultant

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The Power of Branding: Why It’s Essential for Businesses of All Sizes As a leading brand consultant in the US, I’ve witnessed firsthand the transformative power of strong branding. A well-crafted brand can differentiate your business, attract loyal customers, and drive sustainable growth. In this blog post, we’ll delve into the multifaceted world of branding,

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deep dive with Robert Urban

Unveiling the Art of Luxury Marketing: A Deep Dive

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Luxury marketing is more than just selling high-end products; it’s an intricate dance of aspiration, exclusivity, and experience. It’s about crafting narratives that resonate with the desires of the affluent, creating a sense of belonging to an elite circle, and delivering unparalleled customer experiences. The Elusive Allure of Luxury Luxury brands don’t just sell products;

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