Author name: Robert Urban

“How a Freight Management Question Turned Into a Masterclass in Business Strategy”

The story of how my old high school buddy made me rethink everything I knew about logistics—and why your company needs to meet him. By Dr. Robert UrbanFeaturing: Shannon Hess., Regional Business Development Manager, CMG.ms📞 270-971-4257 | ✉️ shannonh@cmg.ms | 🌐 www.CMG.ms Every now and then, you reconnect with someone from high school and the

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digital transformation

Transformation Consultant

by Robert Urban, The SaaS Whisperer Who Understands Why Real Transformation Consulting Takes More Than a Sharp Suit and a Gantt Chart Let’s be honest.The word “transformation” gets thrown around a lot—like “disruption,” “synergy,” or “gluten-free.” But real transformation? In the SaaS world? That’s not a vision board exercise. It’s trench warfare. It’s knowing when

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FMCG

FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff

By Robert Urban, Executive Marketing Consultant, PaperBoat Media What Even Is FMCG? FMCG stands for Fast-Moving Consumer Goods. Think deodorant, soda, dog food, frozen pizza, shampoo, toothpaste—basically, the stuff people buy without needing a PowerPoint or a family vote. It’s a high-speed game of: The big players? Procter & Gamble, Nestlé, PepsiCo, Unilever, and your

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#1 SEO Agency

How to Trade Google Juice for Goods: Leveraging My SEO Authority for Products, Services, and Paid Deals

Let me paint you a picture. You build a site. You write a blog. And suddenly, bam—Google bows in your direction like you just handed it a backstage pass to the universe. I’ve posted single blogs that outrank entire companies with teams, budgets, and websites built solely around a topic… and my site? Not even

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affiliate marketing advice

So, You Want to Master Affiliate Marketing?

By Robert Urban – Executive Marketing Consultant, Marine, PhD. 6 Time Best-Selling Author I like to think I am not your average digital marketer. I’m a former Marine, a writer with ten books under my belt—six of them Amazon and national bestsellers—and for one surreal day, I even held the top spot in the world

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Roadie Guitar Tuner

Roadie Guitar Tuner | Automatic Guitar Tuner

Hi, I’m Robert Urban, and I have a confession:I’m not a great guitar player.I’m not even what most people would generously call good—unless the grading criteria includes passion, dramatic strumming, and the ability to forget lyrics mid-verse with unwavering confidence. If that’s the criteria, then I am your Huckleberry. But if you ever step into

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How I’d Market a New Business If I Were Starting From Scratch in DeLand, Florida

By Robert UrbanCEO, PaperBoat Media So, you just opened a new business. Maybe it’s a bakery with pistachio croissants that should be illegal. Maybe it’s a landscaping company, a vintage clothing store, or a kayak rental shack with a fridge full of Capri Suns. Doesn’t matter. What matters is you’ve opened the doors, the lights

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