Or, how people actually find you when they decide to leave the house Let me paint a familiar picture. Someone is sitting on their couch on a Saturday morning. Coffee in hand. Kids are bored. Spouse is scrolling. The dog is judging everyone. They type one of the following into their phone: They are not […]
Local SEO for Museums Read More »
From the desk of Dr. Robert Urban, occasional overthinker, and the guy you call when your museum deserves more visitors than it’s getting. Let me start with a confession. I love museums.Like, wander-too-long-reading-every-plaque love museums. Art museums. Science museums. History museums. Weird niche museums that exist because one very specific human refused to let a
Museum Marketing Strategies That Actually Work Read More »
If you feel like SEO suddenly turned into alphabet soup, you are not wrong. I talk to business owners every week who tell me, “We are doing SEO,” and then five minutes later I realize they mean one very specific slice of a much bigger picture. Usually organic rankings. Sometimes Google Maps. Occasionally paid ads.
SEO Is Not One Thing Anymore. Here’s What It Actually Looks Like Now. Read More »
Why I’m Expanding PaperBoat Into a Full Publishing House (And Why It Matters for Writers Everywhere) Every year I watch talented, passionate writers fall into the same trap. They get scammed, conned, bamboozled, hoodwinked, flimflammed, and charged more money than a full family pass to Disney World during peak season. And that’s before Genie+, Lightning
Best Publishing House for New Authors: Why PaperBoat Publishing Is Changing the Game Read More »
GEO: Generative Engine Optimization How to Win, What to Do, and Where this Whole Thing is Going By Robert Urban, the guy who explains tech, and knows his stuff well enough to charge consulting rates, but also asks his son for help with his phone Welcome to GEO, the New Frontier Where Robots Decide Who
Generative Engine Optimization Read More »
If you’re still thinking SEO is just about sprinkling keywords like confetti at a parade, you’re about ten years behind. The digital landscape has shifted — and it’s no longer just about ranking for text-based Google searches. Today, your content has to perform across AI-driven search results, traditional organic SEO, and the booming world of
Optimizing for AI, Organic, and Voice Search: The New SEO Playbook Read More »
Here’s one of life’s undeniable truths: kids grow up fast. One day they’re yelling “Watch me!” as they cannonball into the pool, and the next they’re driving off—to college, the military, or wherever life pulls them next. You blink, and the house gets quieter. You’re not just raising kids anymore—you’re chasing the echoes of their
How Right Coast Lighting Made My Life a Little Brighter Read More »
By Dr. Robert Urban – Connoisseur, Foodie, and Lover of the Freshest Olive Oil PSSST… Want to learn a secret?The Anointed Olive has the best olive oil I have ever tasted—hands down, no contest. I’m talking about liquid gold: high-phenol, first-press, cold-pressed perfection. Read on to find out why I believe this…and why your taste
Cold-Pressed and Heaven-Blessed: The Best Olive Oil You’ll Ever Try Read More »
(Okay, she doesn’t really believe in past lives, but if she did….) When Melissa and I decided to blend our two homes into one, we had the usual conversations: what color to paint the guest room, whose couch was less ugly, and where we’d hide my huge hot sauce collection so her friends didn’t think
