Author name: Robert Urban

LLM SEO

LLM SEO: Yes, You Can Show Up in ChatGPT’s Answers

The future of search isn’t just Google—it’s ChatGPT, Perplexity, Claude, and the SGE experience. Here’s how to adapt, optimize, and thrive in this new AI-first world. Let’s Be Honest: Search Is Evolving—Fast. If you’re still thinking SEO begins and ends with Google’s blue links, you’re playing checkers in a world that’s moved on to quantum

LLM SEO: Yes, You Can Show Up in ChatGPT’s Answers Read More »

How to make AI find your business

SEO for the Future: How Brands Rank on Google and in AI-Generated Search Results

Let’s get real for a second:SEO isn’t what it used to be. Remember when ranking on Google meant stuffing a page with keywords, buying some backlinks from shady corners of the internet, and calling it a day? Yeah, that party’s over. The rules have changed. Drastically. And not just for Google—now we’re optimizing for AI-generated

SEO for the Future: How Brands Rank on Google and in AI-Generated Search Results Read More »

Deland Car Show

Deland Car Show

Many of my close friends are car guys. Specifically, classic cars — muscle cars. Gas-guzzling, big-block, tire-peeling monsters that growl when you start ’em and snarl when you hit the gas. Sleek, predatory lines — like a panther frozen mid-pounce. Curves and angles shaped with slide rules, not software — back when designers asked “What

Deland Car Show Read More »

Florida Gardening

My wife, Melissa,  is addicted to plants. Not like, “casual hobby” addicted. I’m talking full-blown, “I can quit anytime I want” addicted—except she never quits. She just gets sneakier. She is waaaaayyyy past our plant budget.  She’s out there trading plant clippings like she’s running a cartel. I don’t know how I got pulled into

Florida Gardening Read More »

“How a Freight Management Question Turned Into a Masterclass in Business Strategy”

The story of how my old high school buddy made me rethink everything I knew about logistics—and why your company needs to meet him. By Dr. Robert UrbanFeaturing: Shannon Hess., Regional Business Development Manager, CMG.ms📞 270-971-4257 | ✉️ shannonh@cmg.ms | 🌐 www.CMG.ms Every now and then, you reconnect with someone from high school and the

“How a Freight Management Question Turned Into a Masterclass in Business Strategy” Read More »

FMCG

FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff

By Robert Urban, Executive Marketing Consultant, PaperBoat Media What Even Is FMCG? FMCG stands for Fast-Moving Consumer Goods. Think deodorant, soda, dog food, frozen pizza, shampoo, toothpaste—basically, the stuff people buy without needing a PowerPoint or a family vote. It’s a high-speed game of: The big players? Procter & Gamble, Nestlé, PepsiCo, Unilever, and your

FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff Read More »

Scroll to Top