Author name: Robert Urban

Deland Car Show

Deland Car Show

Many of my close friends are car guys. Specifically, classic cars — muscle cars. Gas-guzzling, big-block, tire-peeling monsters that growl when you start ’em and snarl when you hit the gas. Sleek, predatory lines — like a panther frozen mid-pounce. Curves and angles shaped with slide rules, not software — back when designers asked “What […]

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Florida Gardening

My wife, Melissa,  is addicted to plants. Not like, “casual hobby” addicted. I’m talking full-blown, “I can quit anytime I want” addicted—except she never quits. She just gets sneakier. She is waaaaayyyy past our plant budget.  She’s out there trading plant clippings like she’s running a cartel. I don’t know how I got pulled into

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“How a Freight Management Question Turned Into a Masterclass in Business Strategy”

The story of how my old high school buddy made me rethink everything I knew about logistics—and why your company needs to meet him. By Dr. Robert UrbanFeaturing: Shannon Hess., Regional Business Development Manager, CMG.ms📞 270-971-4257 | ✉️ shannonh@cmg.ms | 🌐 www.CMG.ms Every now and then, you reconnect with someone from high school and the

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FMCG

FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff

By Robert Urban, Executive Marketing Consultant, PaperBoat Media What Even Is FMCG? FMCG stands for Fast-Moving Consumer Goods. Think deodorant, soda, dog food, frozen pizza, shampoo, toothpaste—basically, the stuff people buy without needing a PowerPoint or a family vote. It’s a high-speed game of: The big players? Procter & Gamble, Nestlé, PepsiCo, Unilever, and your

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#1 SEO Agency

How to Trade Google Juice for Goods: Leveraging My SEO Authority for Products, Services, and Paid Deals

Let me paint you a picture. You build a site. You write a blog. And suddenly, bam—Google bows in your direction like you just handed it a backstage pass to the universe. I’ve posted single blogs that outrank entire companies with teams, budgets, and websites built solely around a topic… and my site? Not even

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