Building a Website: A Guide from Robert Urban, CEO of PaperBoat Media Hey there! Let’s talk about building a website. If you’re reading this, you’re probably looking to create a site for your business, personal brand, or side hustle—and you’ve got questions. Let’s go over the whole process, start to finish, from my perspective as […]
So, You Want To Build A Website? Read More »
In the great safari of customer acquisition, where marketing and sales roam, MQLs, SQLs, and SALs serve as the field guides that navigate leads from “curious observer” to “likely buyer.” These distinct classifications aren’t just acronyms to throw around at meetings; they’re essential steps that help ensure no promising prospect is left behind. Let’s dive
“MQLs, SQLs, and SALs—Oh My!” Read More »
As a marketing consultant with expertise in the railroad industry, I’ve had a front-row seat to a dynamic, evolving field where historical significance intersects with modern challenges. The railroad industry may seem rooted in tradition, yet it requires a unique blend of strategies to effectively communicate its value, innovate without sacrificing reliability, and address ongoing
Navigating the Tracks: Mastering Marketing and Communication in the Railroad Industry Read More »
Here are 20 businesses that tend to become highly profitable after a hurricane due to the increased demand for repair, restoration, and recovery services: These businesses provide essential services for communities as they rebuild and recover from the extensive damage hurricanes can cause. In the aftermath of a hurricane, connecting customers in urgent need of
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When Hurricanes Helene and Milton tore through Deland, Florida, the destruction left behind wasn’t just limited to uprooted trees and broken power lines. Homes were flooded, businesses submerged, and entire neighborhoods were caught in the chaotic aftermath. As the storms moved on, the real work began—the difficult process of picking up the pieces. For flood
Flood and Water Damage Repair Companies in Deland | Hurricanes Helene and Milton Read More »
PaperBoat’s Digital Marketing and Web Design Services for Roofing Companies in Deland After Hurricanes Helene and Milton I’m sitting at my desk, staring out the window as the remnants of storm clouds from hurricanes Helene and Milton still hang low over the streets of Deland. It’s a sobering sight, watching my neighbors assess the damage,
Roofing Companies in Deland | Hurricanes Helene and Milton Read More »
Sorry, it has been a few weeks since I wrote a blog post. I have been finishing my 9th book in all my spare time. As a digital consultant for numerous companies, I am often asked what is the best technology or marketing stack. I think Adobe Marketing Engage is the best overall, but it
Marketing Automation Tools in 2024 Read More »
The Future of SEO in a Post-Search Engine World Dominated by AI Introduction The digital landscape is perpetually evolving, with technology continuously pushing boundaries and altering the way we interact with information. Among the latest advancements, AI-driven models like ChatGPT, Gemini, Co-Pilot, Claude and others have made significant strides, raising questions about the future of
The Future of SEO in a Post-Search Engine World Dominated by AI Read More »
In 2024, the Florida Statute 720 underwent significant amendments through Senate Bill 1203, which brought about substantial changes affecting homeowner associations (HOAs) across the state. On Jan 9 of this year, the Florida House Bill HB 1243 and Senate Bill SB 1203 proposed requirements for homeowner associations governed under FS Chapter 720 to operate an
Florida HOAs Need A Website Read More »
The digital landscape is ever-evolving, and for small businesses in Florida, harnessing effective SEO strategies is the key to standing out amidst the online competition. As consumers increasingly turn to search engines to discover local products and services, the importance of optimizing your online presence cannot be overstated. This blog post delves into actionable tips
Boost Your Business: SEO Strategies for Small Businesses in Florida Read More »
