Robert Urban, Author at Paperboat Media

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant

Consumer Packaged Goods, CPG / Robert Urban

:By Robert Urban: Executive Marketing Consultant/ CPG Expert and Professional Fire-Juggler (Metaphorically… mostly) Let’s clear something up right away: being a CPG (Consumer Packaged Goods) consultant is not just about making something look shiny on a shelf. It’s about crafting a strategy that sells everything from sparkling water to non-dairy cheese to biodegradable laundry detergent. […]

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Protected: You Think You Know Someone: Lessons in Leadership and Guidance from Dr. Erik D’Aquino

Education / Robert Urban

There is no excerpt because this is a protected post.

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How to Design a Logo and Build a Brand That Doesn’t Suck (and Actually Makes You Money)

Brand, Design Agency, Logo / Robert Urban

By Dr. Robert Urban | Executive Marketing Consultant & Guy Who’s Lost Sleep Over Font Choices Let me tell you a secret most agencies or consultants won’t say out loud:A lot of logos look like they were designed during a three-wine lunch and approved via group text. I’ve been in this business long enough to

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Why Fun Spot America Should Be on Your Orlando Summer Vacation Itinerary

Theme Park / Robert Urban

Planning a summer vacation in Orlando? You already know the big names-Disney, Universal, SeaWorld-but if you’re looking for affordable family fun in Orlando without the massive crowds or sky-high prices, let me introduce you to the place locals love: Fun Spot America. This family-owned theme park is a hidden gem among Orlando’s entertainment options. It’s

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Classic Cars in Deland, Florida

Muscle Cars / Robert Urban

Built with Grease, Love, and a Little Bit of Cussing: An Ode to American Muscle This one’s for the wrench-turners. The fathers who taught us patience with a torque wrench. The sons and daughters who knew how to gap spark plugs before they knew algebra. The wives who held the flashlight—better than we deserved—and the

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How Emerging Technologies are Changing the Game: A First-Person Take on Tech, Teams, and Transformation

AI, Digital Transformation / Robert Urban

By Robert Urban, PhD CEO, PaperBoat Media | Digital Transformation Expert Let’s talk tech. Not just the buzzwordy, press-release-flavored stuff that makes your eyes glaze over, but the real, practical, punch-you-in-the-face kind of technology that’s reshaping how businesses of all sizes actually function. I’m talking about AI, cloud computing, robotic process automation (RPA), and data

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We Visited Fun Spot This Weekend – And Why You Should Too

Businesses I Love / Robert Urban

This past weekend, we packed up the kids, grabbed some sunscreen, and headed out to Fun Spot – and honestly, it was one of the most fun weekends we have had this year. If you’re planning a trip to Orlando or you already live nearby and are looking for something fun (and affordable) to do

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Of Bikes and Brotherhood: How Two Wheels Shaped American Manhood and Culture

Deland Marketing Agency | PaperBoat Media Post / Robert Urban

There’s something about a motorcycle that turns heads. It could be the throaty growl of the engine echoing off the pavement, the flash of chrome catching sunlight, or the way a rider leans into the wind like he’s dancing with destiny. But more than anything, it’s what the motorcycle represents—freedom, rebellion, and the unbreakable bond

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Product of the Week- Mythical Beards

Uncategorized / Robert Urban

A Love Letter to MythicalBeards.com from a Man Who Can’t Grow One By: Robert Urban Let’s get something out in the open. As written above, I cannot grow a beard. I’ve tried. I’ve hoped. I’ve stared at the mirror with the kind of intensity usually reserved for people trying to bend spoons with their minds.

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Marketo- What is it? How Do You Use It?

automation, marketing automation, marketo / Robert Urban

Dr. Robert Urban | Marketo Consultant What is Marketo, ? It’s the Swiss Army knife of digital marketing platforms, but instead of tweezers you’ll never use, it gives you tools you actually need-like email automation, lead nurturing, analytics, and a whole lot more. (a more tie wearing person would say Marketo, now part of Adobe,

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Author name: Robert Urban