The TikTok Ban: A Blow to Freedom of Speech and Cultural Connection Recently, the Supreme Court upheld a controversial TikTok ban, citing national security concerns. While safeguarding sensitive information is crucial, this decision raises significant concerns about freedom of speech, governmental overreach, and misplaced priorities. As someone deeply invested in the evolution of digital communication, […]
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As a seasoned marketing consultant, I’ve promoted everything from niche artisan goods to large-scale industrial equipment. Yet, few industries tap into the dreams and aspirations of their audience quite like the RV market. RV marketing isn’t just about selling vehicles; it’s about selling a lifestyle; a story of freedom, adventure, and the open road. Success
Telling the Story of RV Life: A Senior Marketing Consultant’s Perspective Read More »
Writing is both an art and a science, blending creativity with structure. Whether crafting a compelling story, a precise technical manual, or persuasive marketing copy, effective writing hinges on mastering foundational principles. Across genres, variations of the Five C’s—Clarity, Conciseness, Consistency, Correctness, and Connection—serve as a framework for excellence. Let’s dive into how these principles
The Art and Science of Writing: Mastering the 5 C’s Across Genres Read More »
When people think about data, they often picture endless rows of numbers, complex spreadsheets, and dense charts. But to me, data is more than just numbers—it’s a story waiting to be told. As someone fluent in programming languages like Python, R, and Scala, and experienced with data manipulation libraries like pandas and NumPy, I’ve spent
Bridging Data and Creativity: The Art and Science of Insightful Storytelling Read More »
By Robert Urban, Senior Marketing Consultant and SEO Expert Introduction As a senior marketing consultant and SEO expert, I’ve seen the dark side of digital marketing—the part most people hope they’ll never encounter: Negative SEO. It’s a term that sounds almost mythical, but unfortunately, it’s very real. For businesses investing heavily in organic growth, negative
What Is Negative SEO, How to Recognize It, and How to Counter It Read More »
Let’s talk about one of the trickiest marketing challenges I’ve faced—selling medical marijuana online. If you’ve been in this space, you already know the legal red tape can feel like a straitjacket. But here’s the good news: constraints can breed creativity. And trust me, when your ads keep getting rejected, you learn to get creative
By Robert Urban, CEO of PaperBoat Media As a Marine Veteran and avid outdoorsman, I love the responsible use of shooting for hunting, recreation and competition. I also live way out in the country and think responsible ownership can mean home protection against varmints- both the animal kind and the bad people kind. In most
How to Write a Marketing Plan in 2025: A Consultant’s Guide Writing a marketing plan in 2025 isn’t just about listing goals and throwing some metrics together—it’s about building a strategic roadmap that ties every effort to results. As someone who’s spent years in the trenches of marketing consulting, I’ve seen the trends shift, technologies
A Consultant’s Guide To Writing A Marketing Plan for 2025 Read More »
Introduction In the world of marketing, meetings you may hear the terms ATL, BTL, and TTL. These are acronyms for marketing jargon above the line, below the line and through the line. What’s the difference between ‘Above the Line’ (ATL), ‘Below the Line’ (BTL), and ‘Through the Line’ (TTL) marketing? These terms define different approaches
Understanding ATL, BTL, and TTL Marketing Strategies Read More »
Mending Digital Reputations: A Behind-the-Scenes Look As a seasoned reputation management consultant, I’ve had the privilege of working with a diverse range of clients, from high-profile individuals to global corporations. My role is to safeguard and enhance online reputations, navigating the complex digital landscape to mitigate crises and build positive online personas. Who Needs Reputation
Reputation Management Consultant Read More »
