Introduction In the digital era, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to boost their online visibility and attract more customers. For companies in Deland, Florida, tapping into the expertise of a seasoned PPC professional can make all the difference. Robert Urban, with his profound knowledge and experience in PPC, offers businesses […]
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PaperBoat Media: The Premiere Orlando Advertising Agency Navigating the Digital Future The Challenge of Digital Transformation in Modern Marketing If you’ve ever felt like the digital marketing landscape is shifting beneath your feet, you’re not alone. Businesses are navigating an ever-evolving storm of emerging technologies, consumer expectations, and data-driven strategies. At PaperBoat Media, we thrive
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![[GA4] Path exploration - Analytics Help](https://paperboatmedia.com/wp-content/uploads/2025/03/ga4-path-exploration.webp)
By Dr. Robert Urban | Marketing Consultant Have you ever gone hiking in the woods and you stumble across a trail where you can clearly see a thousand people have marched through there, (if in Florida possibly from people fleeing bears.) That’s what we in the web business call a “beaten path.” And believe it
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If you told me twenty years ago that I’d be spending my days helping businesses navigate an ocean of digital marketing tech, big data, and AI-driven advertising, I probably would have laughed and gone back to whatever outdated software we were all using back then (probably something with a floppy disk involved). But here we
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I received a call from the owner of a bar that is incredibly popular here in Florida. Her goal is to not only continue to grow the bar business , but to expand the reach of her products online. She had some questions that are very common, so I wanted to provide a resource for
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Precision Manufacturing – Paper Boat Media Regardless of the size and scope of the need that has a company has in relation to precision manufacturing, the most common search modifier is still “near me”. Even in the times of remote work and Covid, people often want to do business with someone local for a few
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Google screened local listing is a relatively new program being rolled out by Google. This Google local service has been in beta for a while and is still available in only certain locations (usually larger cities- see list f current cities available at the bottom of this blog). These Local Services ads help you connect
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What are “Google Screened” Local Listings? Google screened local listing is a relatively new program being rolled out by Google. This Google local service has been in beta for a while and is still available in only certain locations (usually larger cities- see list f current cities available at the bottom of this blog). These
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Business owners are often inundated with phone calls and emails from individuals and agencies selling their marketing services. How people who are in these roles identify themselves includes a litany of titles. There are so many names it can sound overwhelming. How does a business owner know who to get help from? Here are just
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Hi. I am Rob Urban. As Deland’s go-to marketing expert, I wear many hats, and I’m passionate about all of them. Marketing isn’t just a job; it’s a mix of art, science, and storytelling—a craft that fuels the success of businesses, big and small. Whether you’re running a cozy boutique or steering a multi-million-dollar enterprise,
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