Navigating Success with PaperBoat: Demystifying VSLs, Funnels, Advertorials, Sales Copy, and AOV When people hear the phrase “marketing consultant,” they often imagine a sleek boardroom filled with expensive suits and buzzwords flying around like confetti. Let me set the record straight: PaperBoat is just me, your one-person powerhouse based in Deland, Florida. I’m Robert Urban, […]
VSLs, Funnels, Advertorials, Sales Copy, and AOV Read More »
One of the best parts of being a marketing consultant is the sheer variety of experiences I get to dive into on any given day. I might kick off my morning talking strategy with a theme park client, pivot to a conversation with a law firm, brainstorm with a restaurant owner over lunch, and then
The Invisible Armor: How Industrial Ceramic Coatings Protect Our World Read More »
The digital landscape is constantly evolving, and 2025 promises to bring transformative changes that businesses must anticipate to remain competitive. Here are five key digital marketing trends to prepare for: 1. AI-Driven Personalization Will Dominate In 2025, artificial intelligence (AI) will go beyond predictive analytics to deliver hyper-personalized customer experiences. From tailored product recommendations to
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5 Reasons I’m the Best Marketing Consultant in Florida: My Journey from Start-Ups to Fortune 500 Giants. F In a digital world that changes at breakneck speed, businesses need a consultant who not only keeps pace but leads the charge. I’m Robert Urban, CEO of PaperBoat Media, and over the past two decades, I’ve had
Building a Website: A Guide from Robert Urban, CEO of PaperBoat Media Hey there! Let’s talk about building a website. If you’re reading this, you’re probably looking to create a site for your business, personal brand, or side hustle—and you’ve got questions. Let’s go over the whole process, start to finish, from my perspective as
In the great safari of customer acquisition, where marketing and sales roam, MQLs, SQLs, and SALs serve as the field guides that navigate leads from “curious observer” to “likely buyer.” These distinct classifications aren’t just acronyms to throw around at meetings; they’re essential steps that help ensure no promising prospect is left behind. Let’s dive
As a marketing consultant with expertise in the railroad industry, I’ve had a front-row seat to a dynamic, evolving field where historical significance intersects with modern challenges. The railroad industry may seem rooted in tradition, yet it requires a unique blend of strategies to effectively communicate its value, innovate without sacrificing reliability, and address ongoing
Navigating the Tracks: Mastering Marketing and Communication in the Railroad Industry Read More »
Here are 20 businesses that tend to become highly profitable after a hurricane due to the increased demand for repair, restoration, and recovery services: These businesses provide essential services for communities as they rebuild and recover from the extensive damage hurricanes can cause. In the aftermath of a hurricane, connecting customers in urgent need of
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When Hurricanes Helene and Milton tore through Deland, Florida, the destruction left behind wasn’t just limited to uprooted trees and broken power lines. Homes were flooded, businesses submerged, and entire neighborhoods were caught in the chaotic aftermath. As the storms moved on, the real work began—the difficult process of picking up the pieces. For flood
Flood and Water Damage Repair Companies in Deland | Hurricanes Helene and Milton Read More »
PaperBoat’s Digital Marketing and Web Design Services for Roofing Companies in Deland After Hurricanes Helene and Milton I’m sitting at my desk, staring out the window as the remnants of storm clouds from hurricanes Helene and Milton still hang low over the streets of Deland. It’s a sobering sight, watching my neighbors assess the damage,
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