Author name: Robert Urban

How to network organically

Networking While Doing What You Love: The Power of Organic Connections

networking /

Networking is often viewed as a structured activity, with formal meetings and organized events dominating the narrative. However, some of the most meaningful and effective connections are formed naturally, when you engage in activities you genuinely enjoy. Here’s why networking through shared passions is more organic, authentic, and impactful than traditional business networking meetings. 1. […]

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Navigating Success with PaperBoat: Demystifying VSLs, Funnels, Advertorials, Sales Copy, and AOV

VSLs, Funnels, Advertorials, Sales Copy, and AOV

AI, AI | Artificial Intelligence & Machine Learning Solutions  /

Navigating Success with PaperBoat: Demystifying VSLs, Funnels, Advertorials, Sales Copy, and AOV When people hear the phrase “marketing consultant,” they often imagine a sleek boardroom filled with expensive suits and buzzwords flying around like confetti. Let me set the record straight: PaperBoat is just me, your one-person powerhouse based in Deland, Florida. I’m Robert Urban,

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Business Trends 2025

5 Digital Marketing Trends Businesses Need to Be Prepared for in 2025

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The digital landscape is constantly evolving, and 2025 promises to bring transformative changes that businesses must anticipate to remain competitive. Here are five key digital marketing trends to prepare for: 1. AI-Driven Personalization Will Dominate In 2025, artificial intelligence (AI) will go beyond predictive analytics to deliver hyper-personalized customer experiences. From tailored product recommendations to

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MQl, SQls and SAls -Oh My

“MQLs, SQLs, and SALs—Oh My!”

Digital Technology Marketing Agency  /

In the great safari of customer acquisition, where marketing and sales roam, MQLs, SQLs, and SALs serve as the field guides that navigate leads from “curious observer” to “likely buyer.” These distinct classifications aren’t just acronyms to throw around at meetings; they’re essential steps that help ensure no promising prospect is left behind. Let’s dive

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Paperboat Robert Urban Consultant

Navigating the Tracks: Mastering Marketing and Communication in the Railroad Industry

railroad /

As a marketing consultant with expertise in the railroad industry, I’ve had a front-row seat to a dynamic, evolving field where historical significance intersects with modern challenges. The railroad industry may seem rooted in tradition, yet it requires a unique blend of strategies to effectively communicate its value, innovate without sacrificing reliability, and address ongoing

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20 Business That Have a Higher Demand After A Hurricane

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Here are 20 businesses that tend to become highly profitable after a hurricane due to the increased demand for repair, restoration, and recovery services: These businesses provide essential services for communities as they rebuild and recover from the extensive damage hurricanes can cause. In the aftermath of a hurricane, connecting customers in urgent need of

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