Hello, I’m Dr. Robert Urban, and I’m passionate about helping lawyers like you grow your practice through effective, results-driven marketing strategies. With years of experience in both marketing and the legal industry, I understand the unique challenges attorneys face when it comes to attracting and retaining clients in a competitive market. Combining my academic background, […]
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Starting a new business is an exciting journey filled with opportunities, challenges, and moments of pure adrenaline. Whether you’re launching a small side hustle or a full-fledged enterprise, careful planning is essential to turn your idea into a sustainable venture. Here’s a guide to help you get started, including key considerations and a practical checklist
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Networking is often viewed as a structured activity, with formal meetings and organized events dominating the narrative. However, some of the most meaningful and effective connections are formed naturally, when you engage in activities you genuinely enjoy. Here’s why networking through shared passions is more organic, authentic, and impactful than traditional business networking meetings. 1.
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10 Entertaining Ways to Get More Customers in 2025By Robert Urban, CEO of PaperBoat Media, Marketing Consultant Ah, 2025. A year when AI is smarter, TikTok dances are harder, and customers are savvier than ever. But fear not, dear business owner. I’m here with ten highly effective, occasionally ridiculous, and definitely entertaining ways to attract
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Navigating Success with PaperBoat: Demystifying VSLs, Funnels, Advertorials, Sales Copy, and AOV When people hear the phrase “marketing consultant,” they often imagine a sleek boardroom filled with expensive suits and buzzwords flying around like confetti. Let me set the record straight: PaperBoat is just me, your one-person powerhouse based in Deland, Florida. I’m Robert Urban,
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One of the best parts of being a marketing consultant is the sheer variety of experiences I get to dive into on any given day. I might kick off my morning talking strategy with a theme park client, pivot to a conversation with a law firm, brainstorm with a restaurant owner over lunch, and then
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The digital landscape is constantly evolving, and 2025 promises to bring transformative changes that businesses must anticipate to remain competitive. Here are five key digital marketing trends to prepare for: 1. AI-Driven Personalization Will Dominate In 2025, artificial intelligence (AI) will go beyond predictive analytics to deliver hyper-personalized customer experiences. From tailored product recommendations to
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5 Reasons I’m the Best Marketing Consultant in Florida: My Journey from Start-Ups to Fortune 500 Giants. F In a digital world that changes at breakneck speed, businesses need a consultant who not only keeps pace but leads the charge. I’m Robert Urban, CEO of PaperBoat Media, and over the past two decades, I’ve had
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Building a Website: A Guide from Robert Urban, CEO of PaperBoat Media Hey there! Let’s talk about building a website. If you’re reading this, you’re probably looking to create a site for your business, personal brand, or side hustle—and you’ve got questions. Let’s go over the whole process, start to finish, from my perspective as
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In the great safari of customer acquisition, where marketing and sales roam, MQLs, SQLs, and SALs serve as the field guides that navigate leads from “curious observer” to “likely buyer.” These distinct classifications aren’t just acronyms to throw around at meetings; they’re essential steps that help ensure no promising prospect is left behind. Let’s dive
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