Bar, Restaurant, Food Truck and Beverage Marketing Agency
Marketing Consulting Services for Bars, Restaurants, Food Trucks, and Food & Beverage Suppliers
Welcome to your secret weapon for growing your food and beverage business. I’m Robert Urban, CEO of PaperBoat Media and a marketing consultant who has been in the trenches of digital strategy for years. If you’re in the bar, restaurant, food truck, or food & beverage supply business, you already know how fiercely competitive the market is. My job? To make sure you don’t just survive—you thrive. Let’s talk about how I can take your brand to the next level.
Why Choose Me?
I’ve worked with a wide range of businesses, from local mom-and-pop diners to upscale cocktail bars and even regional suppliers servicing hundreds of clients. Each of these ventures comes with its own set of challenges, but at the core, they all want the same thing: more customers, more revenue, and more brand loyalty.
Here’s the deal: I’m not just about running ads or creating flashy websites (although I do that too). I take a holistic approach to marketing, focusing on building a connection between you and your customers. Whether it’s crafting an irresistible brand story, using technology to increase efficiency, or finding the right platforms to amplify your message, I’ll create a strategy tailored to your goals.
What I Offer
1. Marketing Strategy Development
Every business is unique, so cookie-cutter solutions won’t cut it. I’ll work with you to identify your business goals, customer base, and unique selling points to create a custom marketing strategy.
Services include:
- Market analysis and competitor benchmarking
- Identifying target audiences and creating customer personas
- Multi-channel marketing strategies (social media, email, SEO, PPC)
- Seasonal campaign planning (perfect for food trucks and bars with specials!)
2. Digital Marketing
Your customers live online. Whether they’re scrolling through Instagram for food inspiration or searching Google for a new place to grab a drink, I’ll make sure your brand is right there when they’re ready to make a decision.
Digital marketing services:
- Social media management (Instagram, Facebook, TikTok, and more)
- Paid advertising (Google Ads, Facebook Ads, and retargeting)
- SEO for local and regional search visibility
- Email marketing to turn one-time visitors into loyal customers
3. Website Design and Optimization
Your website is often the first impression customers have of your business. I create sleek, user-friendly sites that reflect your brand and drive conversions—whether that’s reservations, online orders, or newsletter sign-ups.
Features I specialize in:
- Mobile-friendly design (essential for food trucks and delivery services!)
- Online ordering and reservation systems
- Search engine optimization (SEO)
- Integration with POS systems and delivery apps
4. Brand Development
Whether you’re a new food truck or an established restaurant looking for a refresh, your brand needs to stand out. I’ll help you develop a memorable identity that keeps customers coming back.
Brand development services:
- Logo design and visual identity
- Menu design and optimization (not just for looks, but for sales psychology)
- Storytelling to highlight your unique offerings and values
- Packaging design for food and beverage suppliers
5. Community Engagement and PR
For bars and restaurants especially, local reputation is everything. I’ll help you foster strong relationships within your community through events, partnerships, and PR strategies that get people talking about your business.
How I Work
I’m not here to hand you a generic plan and walk away. My approach is collaborative, meaning we work together to identify opportunities, implement strategies, and measure success. I’ll be with you every step of the way, tweaking campaigns and advising on what’s working and what’s not.
Here’s what you can expect:
- Discovery Session: We’ll dig deep into your business goals and challenges.
- Strategy Creation: I’ll present a customized plan tailored to your needs.
- Implementation: My team and I can execute the strategy or guide your team in-house.
- Analytics and Optimization: We’ll track results and refine the approach for maximum ROI.
Success Stories
I’ve worked with dozens of food and beverage businesses across Central Florida and beyond. Here are just a few examples:
- A local food truck: Increased social media followers by 200% in six months, driving a 30% boost in revenue.
- A craft cocktail bar: Doubled foot traffic on weekends through targeted ads and influencer collaborations.
- A regional beverage supplier: Streamlined their online presence and generated 50% more leads through SEO and PPC campaigns.
Ready to Grow?
The food and beverage industry is always evolving, and staying ahead requires innovative strategies and the right partner to implement them. Let’s connect and talk about how I can help your business achieve its goals. Whether you need a one-time consultation or a full-scale marketing partnership, I’m here to help.
Contact me today, and let’s create something your customers will crave!