Best Marketing Consultant in Florida

5 Reasons I’m the Best Marketing Consultant in Florida: My Journey from Start-Ups to Fortune 500 Giants. F

In a digital world that changes at breakneck speed, businesses need a consultant who not only keeps pace but leads the charge. I’m Robert Urban, CEO of PaperBoat Media, and over the past two decades, I’ve had the privilege of advising a diverse spectrum of companies—from ambitious start-ups, family-owned businesses, second stage Small-midsize-business (SMBs) to well-established Fortune 500 firms in B2B, B2C, C2C,DTC, and B2G roles.

Here’s what sets me apart in the world of marketing consultancy.

1. A Track Record of Innovation and Results

From the start, I’ve understood that effective marketing isn’t just about visibility; it’s about measurable impact. My journey began with start-ups, where innovation and agility are key, and I quickly learned that every dollar invested in marketing must pull its weight. This foundation taught me how to drive results with lean budgets and taught me the critical importance of ROI.

At the other end of the spectrum, I’ve helped guide Fortune 500 companies through multi-million dollar campaigns, employing cutting-edge strategies to bolster brand reputation, customer retention, and ultimately, revenue. For instance, during my tenure as Interim CMO for a Fortune 1000 company, I led a major digital transformation initiative that transitioned the company from face-to-face sales to an eCommerce-driven model. With this change, we surpassed ROI expectations by 148%, leveraging strategic messaging and innovative tech channels. This is just one example of the positive results I have brought. I like to think you will enjoy my company as well as I believe that How you do things and how you treat people matters just as much as the results you get.

Bottom Line: I bring a results-oriented approach to each project, prioritizing innovation and efficiency to maximize returns.

2. Expertise Across Multiple Marketing Channels and Tools

To be effective in today’s market, a consultant needs more than surface-level knowledge. My hands-on experience with a wide array of marketing tools and channels sets me apart. From Salesforce and Marketo to Google Ads, PPC, SEO, and local optimization, I have expertise across a suite of industry-standard platforms.

This isn’t just about knowing how to use these tools; it’s about knowing which ones to apply and when. For start-ups and SMBs, I’ve helped them prioritize their investments in the right channels to create a robust digital foundation. For larger enterprises, I’ve fine-tuned multi-channel campaigns that integrate seamlessly into global strategies.

Bottom Line: My cross-channel expertise ensures that clients get a fully customized, strategic marketing approach tailored to their unique needs.

3. A Commitment to Digital Transformation and Adaptability

In an era where digital transformation is critical, my ability to lead companies through this complex journey stands as one of my core strengths. At PaperBoat Media, we don’t just help businesses “go digital”; we embed digital thinking into every facet of their operations. For example, during my time advising on digital strategies for the railroad industry, I helped companies adopt tech-forward strategies for streamlined communications, customer engagement, and operational efficiency.

Transitioning from traditional to digital is no small feat, but it’s one I’m well-prepared for. Whether it’s helping a small business develop its first eCommerce platform or guiding a Fortune 500 company toward a tech-centered marketing model, I provide a structured approach that ensures smooth transitions.

Bottom Line: Digital transformation is more than a buzzword; it’s a necessary evolution, and I help my clients embrace it strategically and successfully.

4. A Personal Touch with Long-Lasting Relationships

One of the things that truly differentiates me as a consultant is my commitment to building relationships. I work with clients not just as a vendor but as a partner. I genuinely care about their goals, challenges, and long-term success, which has resulted in many lasting partnerships. My goal is not only to drive their current marketing efforts but to empower them with tools and insights that lead to sustained growth.

Whether advising an eager start-up founder or a seasoned executive team, I bring a consultative approach that values communication, transparency, and mutual respect. My role is as much about mentoring and coaching as it is about strategizing and implementing, and that’s what makes these partnerships last.

Bottom Line: I offer more than just consulting; I offer a partnership that empowers businesses to reach their goals and sustain their growth.

5. Deep Experience with Companies of All Sizes and Stages

My consulting journey has spanned from helping small businesses launch their first digital campaigns to guiding established corporations through complex, multi-phase marketing strategies. This breadth of experience means I understand the unique challenges that businesses face at every stage of their growth.

For start-ups, I bring a scrappy, entrepreneurial mindset that focuses on quick wins, cost-effectiveness, and building a sustainable marketing foundation. For SMBs, I provide strategies to break into new markets, build brand loyalty, and scale operations. And for Fortune 500 clients, I offer insights and frameworks to streamline global initiatives, adopt cutting-edge technologies, and drive long-term brand equity.

Having a broad spectrum of experience allows me to customize my approach to each client, regardless of their size or industry. The adaptability I’ve developed from this experience is one of my greatest assets.

Bottom Line: My diverse experience means I understand the marketing needs of every business stage, allowing me to craft effective strategies tailored to each client’s unique position and goals.

Top Marketing Consultant

Being a top marketing consultant isn’t just about knowledge—it’s about applying that knowledge to make a real difference in a client’s business. My journey from advising start-ups to consulting for Fortune 500 companies has equipped me with unique insights, tools, and strategies that truly drive impact.

At the core, I believe in leveraging the power of marketing to transform businesses, foster growth, and create lasting success. With a track record of tangible results, cross-channel expertise, digital transformation leadership, relationship-driven work, and experience across company sizes and stages, I bring a unique and valuable perspective to the marketing consultancy landscape in Florida and beyond.

A Funny Way To Describe The Industries I Am Comfortable Helping

Attractions/Entertainment – Where you pay to stand in line for hours, only to scream for three seconds and buy an overpriced photo of yourself screaming.
Art Galleries – The perfect place to stare at a canvas for twenty minutes pretending you “get it” while trying to figure out if it’s upside down.
Amusement Parks – Like a casino for adrenaline junkies: you scream, lose money, and occasionally toss your lunch.
Aquariums – Come for the fish; stay to watch jellyfish gracefully do nothing all day and make it look amazing.
Bars / Private Clubs – Where everyone goes to have just one drink that somehow turns into four… or five.
Casinos – A flashy way to turn money into tokens, tokens into chips, chips into no money, all while believing you’re the next high roller.
Destinations – Any place far enough away that your family will brag they “travel,” even if they just spent it in the hotel pool.
FEC (Family Entertainment Centers) – The epitome of organized chaos: kids in sugar comas, adults pretending to enjoy laser tag.
Historic Landmarks – Ancient wonders painstakingly preserved so you can snap a quick selfie and move on.
Museums – One of the only places you’ll find a dinosaur standing next to a medieval knight. And both of them are silent.
Restaurants – Where you pay for food, service, and to wonder why you couldn’t just cook this at home.
Theme Parks – Where you learn your true limits of patience, sunburn tolerance, and the price of a churro.
Tourist Attractions – Known for their overpriced souvenirs and the questionable decision of posing next to a giant fake lobster.
Waterparks – A playground where water meets gravity, and you meet your inner child (or get soaked by one).
Zoo – A place to admire the beauty of nature while dodging the unmistakable aroma of that one animal enclosure.
Science & Technology – Where people work hard to invent things your grandma will swear she doesn’t need but then become addicted to.
Space Launch & Exploration – Because nothing says “cutting-edge” like watching something blow up in slow motion on your smartphone.
Agricultural – Fields, food, and the people who understand why your corn didn’t grow that one time you tried.
Florida Agricultural – Like regular agriculture, but add gators, intense humidity, and more sunburns.
Conservation – A noble endeavor to save animals, plants, and the planet—despite human tendencies to ignore nature’s fine print.
Forestry – Managing the forest so you don’t accidentally step on an endangered squirrel or start a forest fire.
Aerospace – Because what’s life without the constant urge to turn humans into frequent fliers and astronauts?
Aviation – The industry that will charge you for peanuts and remind you how little legroom you actually need.
Bio-optics | Bio-Medical – Science so advanced it sounds like you need a medical degree just to spell it right.
Microelectronics – Little circuits doing big things…mostly to help power your social media habits.
Virtual Surgery – The art of performing surgery without the bloody mess, yet still nerve-wracking if you’re the test subject.
Alternative Energy – Powering the future while you proudly tell people about your Tesla or solar panels.
Environmental Services – The folks trying to clean up humanity’s mess, one spill, landfill, or chemical at a time.
Biofuel – Recycling at its finest: fuel that reminds us that our leftovers may one day power a bus.
Biomass – Turning waste into energy, and making garbage sound like a science experiment.
Biotech – Mixing biology with technology to create the latest miracle cure or ethically questionable product.
Cleantech – Innovation aimed at making our planet cleaner, and making you feel guilty about your single-use plastics.
Geothermal Power – Extracting energy from the ground, so even Mother Earth can power your Netflix binge.
Nuclear Power | Atomic Energy – Splitting atoms to keep the lights on and make sure you never need candles again.
Carbon Trading/Carbon Sequester – Buying, selling, and hiding carbon, like a global version of trading cards but for saving the planet.
Hydroelectric – Harnessing the power of water, mostly so you can keep your coffee maker running at 6 a.m.
Marine/Maritime Conservation – Protecting the seas while hoping humans finally stop using them as garbage disposals.
Solar Power – Converting sunlight into energy and attempting to make your electric bill look like it’s from the ‘90s.
Sustainable Fishing – Catching fish in a way that ensures future fish aren’t just a memory for your grandkids.
Wave Energy | Tidal Energy – Power from the ocean that’s as moody and powerful as the sea itself.
Wildlife Management – Balancing the needs of animals and humans, one bear-proof trash can at a time.
Wind Energy – Harvesting the breeze to make sure you can still use your WiFi on windy days.
Windfarm – Giant turbines generating power and doubling as the most intimidating lawn decor imaginable.
Medical Marketing Consultant | Healthcare Marketing – Selling you on feeling better, or at least on paying for someone who can help.
Hospital | Healthcare Systems – The place you go when WebMD suggests your symptoms are way worse than they probably are.
Laboratory | Research – Science central, where experiments fail just often enough to keep you humble.
Medical Spa | Luxury Spa – Because if you’re going to get pampered, you might as well add a medical term to it for maximum impact.
Plastic Surgery – The business of building better versions of people, one facelift at a time.
Lasik Surgeons | Ophthalmologist – Correcting vision and reminding you that needles and eyeballs can indeed go together.
Pharmaceutical – Pills, potions, and products that all seem to come with “may cause mild-to-severe side effects.”
Professional Services – Experts who charge by the hour to fix, solve, or tell you things you didn’t know you needed.
Contractor Home Services – Where your “simple renovation” becomes a two-month saga with a surprising bill.
Construction – Building the world’s foundations and testing your patience with constant detours and cones.
CPAs, Accountants and Tax Professionals – The folks who make tax season slightly less terrifying.
Home Builders | Construction – Masters of hard hats and blueprints, often followed by phrases like, “Oops, we’ll have to redo that.”
Manufacturing – Creating everything from your coffee mug to car, and somehow making widgets sound exciting.
Engineering – Problem-solvers who speak in math and jargon, to the awe and confusion of everyone else.
Plumber Marketing – Ensuring plumbers know how to get to your drain emergencies faster than ever.
Roofers & Roofing Contractors | General Contractors – Keeping you dry, covered, and always guessing if it’ll rain during a repair.
Staffing Agency | Recruiting Firms – The matchmakers of the job world, setting people up for career-long love (or hate) stories.
Saas Marketing Consultant – Selling subscriptions for software and figuring out how to keep you hooked forever.
Big Data Staffing – Filling roles for the people who make sense of your every click, like Sherlocks of the digital age.
Hadoop: An Introduction for HR and Executives – Where HR and execs learn “big data” isn’t just a techy way to say “a lot of files.”
Services – The section where you realize everything has a consultant and everyone needs help.
Pay-Per-Click | PPC – The marketing that follows you everywhere online, even if you just thought about something.
Digital Strategy – The art of getting people to visit your website without knowing exactly why they did.
Small Business Advisor – Helping small businesses grow and making owners realize there’s more to it than a “OPEN” sign.
Digital Transformation – Taking your dusty filing cabinet and turning it into a cloud icon on your screen.
AI | Artificial Intelligence & Machine Learning Solutions – Teaching machines to outthink us, one accidental text prediction at a time.
Digital Technology Marketing Agency – Marketing the marketers, because who else is going to help sell the sellers?
Deland Marketing Agency | PaperBoat Media – Making small town charm go big time online, one website at a time.
Marketing Strategy – Planning where your money goes so it doesn’t feel like it just disappeared.
WordPress Web Design – Turning your dream website into a reality…and fixing it after every plugin update.
Branding – The art of making people recognize your company in three seconds or less.
Website Development – Building online homes for people who probably have way too many tabs open.
Reputation Management – Making sure your last Google review isn’t the thing that keeps you up at night.
Hispanic Marketing – Knowing that “cultural relevance” isn’t just a fancy term; it’s how you win hearts and minds.
Content and Social Media – Creating posts people scroll past until they realize they need your service.
Search Engine Optimization – That mysterious thing people pay for so their website shows up when you Google it.
Elements of Great SEO- A Seachart – A roadmap to help you finally rank above that random blog about beekeeping.
Influencer Consulting – Helping influencers look like they “woke up like this” and understand #sponsored posts.
Author | Book Publishing – Turning ideas into pages, and hoping someone besides your mom reads it.

Hope these bring a laugh!

Here’s a brief overview of each tool or concept I utilize, or have utilized in my consulting career helping these above industries.

Marketing and Data Tools

Hadoop – An open-source framework for distributed storage and processing of large data sets across clusters of computers.
Marketo – A marketing automation platform focused on email marketing, lead generation, and customer relationship management.
Salesforce Engage – A tool that integrates with Salesforce to provide sales teams with lead tracking, insights, and campaign management.
BrightEdge – An SEO platform that provides tools for search engine optimization, content performance analysis, and competitive insights.
SAP Marketing Cloud – An integrated marketing platform for data-driven marketing, customer insights, and personalized campaigns.
Unica – A marketing automation platform for campaign management, designed to enhance customer engagement.
Aprimo – A digital asset management and work management platform for content production and marketing operations.
Skai – A marketing intelligence platform for managing digital advertising across multiple channels.
VWO (Visual Website Optimizer) – A conversion rate optimization tool for A/B testing and user experience improvements.
SEO (Search Engine Optimization) – The process of optimizing web content to rank higher on search engines like Google.
Local SEO – SEO focused on improving visibility in local search results, especially important for businesses with physical locations.
Global SEO – SEO aimed at improving search visibility in multiple regions or countries.
SEM (Search Engine Marketing) – Paid search marketing that improves visibility on search engines through paid advertisements.
PPC (Pay-Per-Click) – A model of internet advertising where advertisers pay a fee each time one of their ads is clicked.
Google Ads – Google’s advertising platform that allows businesses to run ads on Google’s search engine and partner sites.
Google Analytics – A platform for tracking and analyzing website traffic, visitor behavior, and marketing performance.
WordPress Development – Creating and customizing websites using WordPress, a popular content management system (CMS).
Big Data – Large, complex data sets that require advanced methods for storage, analysis, and insights.
Machine Learning / AI – Techniques that allow systems to learn from data, identify patterns, and make predictions.
CMS (Content Management System) – Software for creating, managing, and modifying digital content on websites.
Silverpop – An email marketing and automation tool for creating personalized and automated customer journeys.
Graphic Design – Creating visual content to communicate messages effectively.
Branding – The process of creating a unique identity for a product, company, or service.
Programmatic Advertising – Automated, data-driven buying of digital ad space.
CRO (Conversion Rate Optimization) – Improving the percentage of website visitors who take desired actions, like making a purchase.
KPI Scorecard Development – Creating dashboards to track and measure key performance indicators (KPIs) for business goals.
RFP Writing – Writing proposals in response to requests for proposals (RFPs) from prospective clients or partners.
Marketing Analytics – Using data and metrics to evaluate and improve marketing performance.
Tag Manager – A tool that allows users to manage and deploy tracking codes on their website without modifying code directly.
Adobe CS (Creative Suite) – A set of tools for design, video editing, web development, and photography.
Funnel Optimization – Enhancing the customer journey to improve conversions through each stage of the sales funnel.
Martech (Marketing Technology) – The tools and technologies used to execute, manage, and measure marketing activities.
Competitive Analysis – Researching competitors to understand their strategies and improve one’s own.
E-Commerce – Buying and selling products or services online.
Public Relations (PR) – Managing the public image and media relations of a brand or individual.
Social Media Optimization (SMO) – Optimizing social media profiles and content to increase engagement and brand visibility.
Brand Awareness – The extent to which a brand is recognized by potential customers.
Marketing Campaigns – Coordinated marketing efforts to achieve specific goals like brand awareness or lead generation.
Marketing Metrics (GTM, GA4, Bayesian Statistical Modeling, Regression Modeling, Inverse Winner Metrics) – Techniques and tools for tracking marketing performance and analyzing trends.

Advertising and Engagement Tools

Ad-Roll – A retargeting and prospecting platform for display advertising across devices and channels.
TikTok Advertising – Using TikTok’s advertising options to reach a broad audience with creative video content.
OTA (Online Travel Agency) – Websites or platforms that sell travel-related products like flights and hotels.
Social Mirroring – Creating ads that reflect popular social media content to attract engagement.
GeoFencing – Targeting ads based on the physical location of a device within a specified geographic area.
DOOH (Digital Out of Home) – Digital advertising in public spaces, like digital billboards or interactive screens.
Remarketing / Retargeting – Showing ads to users who have previously visited a website or interacted with a brand.
Audience Segmentation – Dividing a target audience into smaller groups based on specific characteristics for targeted marketing.
OTV/CTV Advertising – Online and connected TV advertising, reaching viewers through streaming and internet-connected devices.

Design and Experience Tools

Journey Design – Creating a customer journey map to visualize interactions with a brand.
Service Design – Structuring the end-to-end experience of a service to improve customer satisfaction.
Touchpoint Design – Designing individual interactions that customers have with a brand at specific points in the journey.
Human-Centered Design – An approach that focuses on creating products or services tailored to the needs and behaviors of users.
Product Realization – The process of bringing a product from concept to market.
Digital Engineering – Integrating digital technologies into product design and manufacturing.
Omnichannel Engineering – Designing seamless customer experiences across multiple channels.
Immersive Experience – Creating engaging, interactive experiences, often using virtual or augmented reality.

Technology and Analytics

Big Data Analytics – Analyzing large data sets to uncover patterns, trends, and insights.
Intelligent Operations – Using AI and analytics to optimize business processes and operations.
Process Intelligence & Automation – Enhancing processes through automation and data analysis for better efficiency.
Test Automation – Automating software testing to improve development efficiency.
Intelligent Automation – Integrating AI with automation to handle more complex tasks.
Cybersecurity – Protecting systems, networks, and data from digital attacks.
Experience Assurance – Ensuring high-quality digital experiences through testing and optimization.
Enterprise Modernization – Updating legacy systems and processes to improve agility and efficiency.
Generative AI – AI systems that can create new content, like images, text, or code.
Cloud Engineering – Developing and managing cloud computing resources and infrastructure.
API Management & Security – Controlling and securing API connections to prevent unauthorized access.
Conversational AI – Building AI-powered chatbots or voice assistants for customer engagement.
Contact Center as a Service – Cloud-based services for managing customer interactions and support.
Data & Analytics – Collecting, processing, and analyzing data for insights.
Intelligence Strategy – Developing strategies to leverage data and analytics for decision-making.
Data Engineering – Preparing and organizing data for analysis and reporting.
Advanced Analytics – Complex data analysis techniques, often involving predictive modeling.
Business Insights – Analyzing data to inform business strategies and decisions.
Customer Analytics – Studying customer data to understand behaviors, preferences, and trends.
Operational Analytics – Using data to optimize business operations.
Process Intelligence & Optimization – Analyzing and improving business processes.
Compliance & Risk Analytics – Assessing compliance and risk using data analysis methods.

These tools span a variety of fields, including digital marketing, data analysis, automation, customer experience, and software engineering, reflecting their diverse applications across business and technology.

Regardless of the industry or tool needed, I got your back. Let’s talk about what you want to accomplish and see if I can help.

Dr. Robert Urban