
Florida Gardening
My wife, Melissa, is addicted to plants. Not like, “casual hobby” addicted. I’m talking full-blown, “I can quit anytime I want” addicted—except she never quits.

“How a Freight Management Question Turned Into a Masterclass in Business Strategy”
The story of how my old high school buddy made me rethink everything I knew about logistics—and why your company needs to meet him. By

So You Want To Write A Book?
I was taken hostage last week.Not in a cool, bank heist way. No one kicked in a door , shooting a cool gun in the

Transformation Consultant
by Robert Urban, The SaaS Whisperer Who Understands Why Real Transformation Consulting Takes More Than a Sharp Suit and a Gantt Chart Let’s be honest.The

FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff
By Robert Urban, Executive Marketing Consultant, PaperBoat Media What Even Is FMCG? FMCG stands for Fast-Moving Consumer Goods. Think deodorant, soda, dog food, frozen pizza,

Wacom Intuos Pro
Rob’s Product of the Week: The Wacom Intuos Pro Medium — AKA My Magic Slate of Storytelling SorceryBy Rob Urban, CEO, Storyteller, and Guy Who

How to Trade Google Juice for Goods: Leveraging My SEO Authority for Products, Services, and Paid Deals
Let me paint you a picture. You build a site. You write a blog. And suddenly, bam—Google bows in your direction like you just handed

So, You Want to Master Affiliate Marketing?
By Robert Urban – Executive Marketing Consultant, Marine, PhD. 6 Time Best-Selling Author I like to think I am not your average digital marketer. I’m

Roadie Guitar Tuner | Automatic Guitar Tuner
Hi, I’m Robert Urban, and I have a confession:I’m not a great guitar player.I’m not even what most people would generously call good—unless the grading
How I’d Market a New Business If I Were Starting From Scratch in DeLand, Florida
By Robert UrbanCEO, PaperBoat Media So, you just opened a new business. Maybe it’s a bakery with pistachio croissants that should be illegal. Maybe it’s

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant
:By Robert Urban: Executive Marketing Consultant/ CPG Expert and Professional Fire-Juggler (Metaphorically… mostly) Let’s clear something up right away: being a CPG (Consumer Packaged Goods)

Protected: You Think You Know Someone: Lessons in Leadership and Guidance from Dr. Erik D’Aquino
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How to Design a Logo and Build a Brand That Doesn’t Suck (and Actually Makes You Money)
By Dr. Robert Urban | Executive Marketing Consultant & Guy Who’s Lost Sleep Over Font Choices Let me tell you a secret most agencies or

Why Fun Spot America Should Be on Your Orlando Summer Vacation Itinerary
Planning a summer vacation in Orlando? You already know the big names-Disney, Universal, SeaWorld-but if you’re looking for affordable family fun in Orlando without the
Classic Cars in Deland, Florida
Built with Grease, Love, and a Little Bit of Cussing: An Ode to American Muscle This one’s for the wrench-turners. The fathers who taught us