Product of the Week- Mythical Beards
A Love Letter to MythicalBeards.com from a Man Who Can’t Grow One By: Robert Urban Let’s get something out in the open. As written above,
Marketo- What is it? How Do You Use It?
Dr. Robert Urban | Marketo Consultant What is Marketo, ? It’s the Swiss Army knife of digital marketing platforms, but instead of tweezers you’ll never
The Deep Dive into Business Analysis: The Frameworks That Drive Success
By Robert Urban, Executive Marketing Consultant & Founder of PaperBoat Marketing Agency Over the years, I’ve worked with Fortune 1000 companies, ambitious startups, and everything
The Ultimate Local’s Guide to Spring Break in Orlando (2025 Edition)
Hey, it’s me, Robert Urban, your local tour guide for surviving-or dare I say, thriving-during Spring Break in Orlando, 2025. I’ve been to all the
Daytona Beach Advertising Agency
PaperBoat: The Premiere Daytona Beach Advertising Agency Leading the Digital Frontier I’ll let you in on a little secret: advertising today isn’t about billboards or
Social Listening: The Role of a Community Manager
Social Listening & Community Management: Responsibilities and Impact In the ever-evolving digital landscape, the role of a Social Listening & Community Manager is more critical
Why SaaS Is the Most Fun You Can Have with a Balance Sheet
If you’ve never had the pleasure of running a SaaS company, let me paint you a picture. Imagine a world where your entire business revolves
Ask Engine Optimization: The Future of SEO in an AI-Driven World
Over the years, search engine optimization (SEO) has evolved alongside changes in how people seek information. We’ve gone from keyword stuffing and meta tags to
What It Means to Be a Boutique Marketing Agency in DeLand, Florida (And Why That’s Great News for Small Businesses Like Yours)
If you’ve ever lived in or even visited DeLand, Florida, you know this town isn’t just a place; it’s a character. It’s the kind of
Is DeepSeek a Breakthrough or a Borrowed Idea?
DeepSeek’s launch has sparked a heated debate in the tech world, but is it truly a groundbreaking innovation? According to experts, DeepSeek appears to emulate
The Unsung Heroes of Florida: Pest Control Companies
Living in Florida is a dream for many — the sunshine, the beaches, the lush greenery. But ask any Floridian, and they’ll tell you there’s
Why Tree Service Companies Are Vital in Florida
As a senior marketing consultant with years of experience working with various industries, I’ve come to deeply appreciate the role tree service companies play, especially
The Top 5 Alternatives to TikTok
The TikTok Ban: A Blow to Freedom of Speech and Cultural Connection Recently, the Supreme Court upheld a controversial TikTok ban, citing national security concerns.
Telling the Story of RV Life: A Senior Marketing Consultant’s Perspective
As a seasoned marketing consultant, I’ve promoted everything from niche artisan goods to large-scale industrial equipment. Yet, few industries tap into the dreams and aspirations
The Art and Science of Writing: Mastering the 5 C’s Across Genres
Writing is both an art and a science, blending creativity with structure. Whether crafting a compelling story, a precise technical manual, or persuasive marketing copy,