Overcoming Tough Marketing Challenges When Selling Guns Online: Lessons From the Trenches
By Robert Urban, CEO of PaperBoat Media As a Marine Veteran and avid outdoorsman, I love the responsible use of shooting for hunting, recreation and
A Consultant’s Guide To Writing A Marketing Plan for 2025
How to Write a Marketing Plan in 2025: A Consultant’s Guide Writing a marketing plan in 2025 isn’t just about listing goals and throwing some
Understanding ATL, BTL, and TTL Marketing Strategies
Introduction In the world of marketing, meetings you may hear the terms ATL, BTL, and TTL. These are acronyms for marketing jargon above the line,
Reputation Management Consultant
Mending Digital Reputations: A Behind-the-Scenes Look As a seasoned reputation management consultant, I’ve had the privilege of working with a diverse range of clients, from
#1 Branding Consultant
The Power of Branding: Why It’s Essential for Businesses of All Sizes As a leading brand consultant in the US, I’ve witnessed firsthand the transformative
Unveiling the Art of Luxury Marketing: A Deep Dive
Luxury marketing is more than just selling high-end products; it’s an intricate dance of aspiration, exclusivity, and experience. It’s about crafting narratives that resonate with
Navigating the Digital Frontier: A Personal Journey with Dr. Robert Urban
Unraveling the Digital Maze As a seasoned digital marketing consultant and academic, I’ve had the privilege of witnessing the digital landscape evolve from a nascent
Simplifying Privileged Access Management (PAM) with Multi-Factor Authentication (MFA)
As a digital consultant, I often hear from clients who are concerned about keeping their critical systems and data safe from unauthorized access. One of
Being a Deland, Florida SEO Consultant: Navigating Local, Voice, Paid, Organic, and Map Search
Living and working in Deland, Florida, (Glenwood area) as an SEO consultant isn’t just about mastering algorithms and analytics—it’s about connecting with the heartbeat of
Krampusnacht: The Night Santa’s Rowdy Cousin Steals the Show
Gather ’round, folks, and let me spin you a tale that is equal parts festive and utterly terrifying: Krampusnacht. That’s right, December 5th is the
The Heart of Giving: Understanding the Difference Between Charity and Philanthropy
Giving is one of the most profoundly human acts. Whether we’re moved by a moment of compassion, a sense of duty, or a passion to
CNC Machining & Precision Manufacturing
Precision Marketing for Precision Manufacturing: Let’s Build Success Together Welcome! I’m Robert Urban, a marketing consultant specializing in showcasing the expertise of CNC machining and
Best Legal Marketing Agency
Hello, I’m Dr. Robert Urban, and I’m passionate about helping lawyers like you grow your practice through effective, results-driven marketing strategies. With years of experience
Starting a New Business: Things to Consider and Your Ultimate Checklist
Starting a new business is an exciting journey filled with opportunities, challenges, and moments of pure adrenaline. Whether you’re launching a small side hustle or
Networking While Doing What You Love: The Power of Organic Connections
Networking is often viewed as a structured activity, with formal meetings and organized events dominating the narrative. However, some of the most meaningful and effective