
Krampusnacht: The Night Santa’s Rowdy Cousin Steals the Show
Gather ’round, folks, and let me spin you a tale that is equal parts festive and utterly terrifying: Krampusnacht. That’s right, December 5th is the
The Heart of Giving: Understanding the Difference Between Charity and Philanthropy
Giving is one of the most profoundly human acts. Whether we’re moved by a moment of compassion, a sense of duty, or a passion to

CNC Machining & Precision Manufacturing
Precision Marketing for Precision Manufacturing: Let’s Build Success Together Welcome! I’m Robert Urban, a marketing consultant specializing in showcasing the expertise of CNC machining and

Best Legal Marketing Agency
Hello, I’m Dr. Robert Urban, and I’m passionate about helping lawyers like you grow your practice through effective, results-driven marketing strategies. With years of experience

Starting a New Business: Things to Consider and Your Ultimate Checklist
Starting a new business is an exciting journey filled with opportunities, challenges, and moments of pure adrenaline. Whether you’re launching a small side hustle or

Networking While Doing What You Love: The Power of Organic Connections
Networking is often viewed as a structured activity, with formal meetings and organized events dominating the narrative. However, some of the most meaningful and effective

10 Entertaining Ways to Get More Customers
10 Entertaining Ways to Get More Customers in 2025By Robert Urban, CEO of PaperBoat Media, Marketing Consultant Ah, 2025. A year when AI is smarter,

VSLs, Funnels, Advertorials, Sales Copy, and AOV
Navigating Success with PaperBoat: Demystifying VSLs, Funnels, Advertorials, Sales Copy, and AOV When people hear the phrase “marketing consultant,” they often imagine a sleek boardroom

The Invisible Armor: How Industrial Ceramic Coatings Protect Our World
One of the best parts of being a marketing consultant is the sheer variety of experiences I get to dive into on any given day.

5 Digital Marketing Trends Businesses Need to Be Prepared for in 2025
The digital landscape is constantly evolving, and 2025 promises to bring transformative changes that businesses must anticipate to remain competitive. Here are five key digital

Best Marketing Consultant in Florida
5 Reasons I’m the Best Marketing Consultant in Florida: My Journey from Start-Ups to Fortune 500 Giants. F In a digital world that changes at

So, You Want To Build A Website?
Building a Website: A Guide from Robert Urban, CEO of PaperBoat Media Hey there! Let’s talk about building a website. If you’re reading this, you’re

“MQLs, SQLs, and SALs—Oh My!”
In the great safari of customer acquisition, where marketing and sales roam, MQLs, SQLs, and SALs serve as the field guides that navigate leads from

Navigating the Tracks: Mastering Marketing and Communication in the Railroad Industry
As a marketing consultant with expertise in the railroad industry, I’ve had a front-row seat to a dynamic, evolving field where historical significance intersects with
20 Business That Have a Higher Demand After A Hurricane
Here are 20 businesses that tend to become highly profitable after a hurricane due to the increased demand for repair, restoration, and recovery services: These