
Local SEO for Museums
Or, how people actually find you when they decide to leave the house Let me paint a familiar picture. Someone is sitting on their couch

Museum Marketing Strategies That Actually Work
From the desk of Dr. Robert Urban, occasional overthinker, and the guy you call when your museum deserves more visitors than it’s getting. Let me

SEO Is Not One Thing Anymore. Here’s What It Actually Looks Like Now.
If you feel like SEO suddenly turned into alphabet soup, you are not wrong. I talk to business owners every week who tell me, “We


Best Publishing House for New Authors: Why PaperBoat Publishing Is Changing the Game
Why I’m Expanding PaperBoat Into a Full Publishing House (And Why It Matters for Writers Everywhere) Every year I watch talented, passionate writers fall into

Generative Engine Optimization
GEO: Generative Engine Optimization How to Win, What to Do, and Where this Whole Thing is Going By Robert Urban, the guy who explains tech,

Optimizing for AI, Organic, and Voice Search: The New SEO Playbook
If you’re still thinking SEO is just about sprinkling keywords like confetti at a parade, you’re about ten years behind. The digital landscape has shifted

How Right Coast Lighting Made My Life a Little Brighter
Here’s one of life’s undeniable truths: kids grow up fast. One day they’re yelling “Watch me!” as they cannonball into the pool, and the next

Cold-Pressed and Heaven-Blessed: The Best Olive Oil You’ll Ever Try
By Dr. Robert Urban – Connoisseur, Foodie, and Lover of the Freshest Olive Oil PSSST… Want to learn a secret?The Anointed Olive has the best

Anchored in Silver: Why I Fell in Love With Adamo Metals (and Why My Wife Thinks I Was a Pirate in a Previous Life)
(Okay, she doesn’t really believe in past lives, but if she did….) When Melissa and I decided to blend our two homes into one, we
Why Candeeland in Burbank Is the Indoor Escape Every Parent Deserves
You’ve heard it a thousand times: “They grow up so fast.” And it’s true. One minute you’re stepping on blocks and bribing them to nap,

LLM SEO: Yes, You Can Show Up in ChatGPT’s Answers
The future of search isn’t just Google—it’s ChatGPT, Perplexity, Claude, and the SGE experience. Here’s how to adapt, optimize, and thrive in this new AI-first

SEO for the Future: How Brands Rank on Google and in AI-Generated Search Results
Let’s get real for a second:SEO isn’t what it used to be. Remember when ranking on Google meant stuffing a page with keywords, buying some

Deland Car Show
Many of my close friends are car guys. Specifically, classic cars — muscle cars. Gas-guzzling, big-block, tire-peeling monsters that growl when you start ’em and

Florida Gardening
My wife, Melissa, is addicted to plants. Not like, “casual hobby” addicted. I’m talking full-blown, “I can quit anytime I want” addicted—except she never quits.
