Dr. Robert Urban Is A Top Ranked C-Suite Advisor and Digital Marketing Strategist To Executive Leadership On Marketing In The Digital Age.

Hello!

I am Dr. Robert Urban. I am the founder of PaperBoat, a sole proprietorship based in Deland,Florida. Deland is a little slice of paradise tucked between Daytona Beach and Orlando. I serve all of Central Florida, although I have clients across the entire United States. Paperboat was named that because I wanted to express that I will get you wherever you want go, in a creative, fun way. (My then 6 year old son named it.)

C-Suite Advisor in Lake Mary

I ran a digital marketing agency for years and realized that people wanted a more personal touch. They wanted someone that they can call with questions, knowing they will have unbiased opinion and expert level advice. Most of my professional relationships are with the president, founder, CEO, CTO, CMO, or board of  company. Due to my unique background and experience, I offer a perspective that is rare in my industry. While I stay abreast of all of the digital tactical stuff, my real value is quickly being able to identify potential pitfalls and hurdles, while simultaneously coming up with creative ideas that are unique to a company’s goals.

What do I do as an executive advisor?

As an executive advisor, I provide consulting services to a management team, a company’s founder, or other leadership. I study  the organizational goals and strategies of a business and determine what changes can be made to better serve the company and its executive team. One thing I find interesting is that many C-Suite are so elevated that they aren’t comfortable asking rudimentary questions about something digital and therefor can’t make strategic decisions effectively. While this is not always the case, with my top secret clearance, you can rest assured knowing I know how to keep my mouth shut about anything, personally or professionally, as long as it is not illegal.

Digital Marketing Strategist To Executive Leadership in Lake Mary

I have been helping businesses like yours yours succeed online. I am a market leader in providing strategy and inbound marketing services that drive the RIGHT people to your business.. I dive deep into your business to learn more about your goals and provide digital marketing advice and execution.

I accomplish this primarily through PPC, SEO, social media marketing and wordpress web design. From a comprehensive content strategy to reaching out to the right crowd, I design experiences that break the clutter. I balance science and art; analysis and creativity. I help you build relationships with your audience, not just transactions. I believe even in this supertech driven world- relationships are still the heart of all business. I work with small start-ups, family business and fortune 500 companies…and everything in between. I never want to be an empire. I just want to do good work with good people and have a decent work/life balance.

Internet Marketing for C-Suite

No matter what tool you use in Internet marketing, the strategy behind it is the most crucial element to whether something is successful or not. I am responsible for providing the Internet marketing strategy. I do this by having a kick off meeting where I discuss what you are trying to accomplish and learn more about your business. I then go to the drawing board and come up with what I think the best strategy to move forward is. This involves brainstorming and harvesting fresh ideas along with best practices and what experience has taught me. I combine cutting edge technology with an old school-work ethic and problem solving. I aim to mix innovation with expertise to make the appropriate kind of noise for you in the digital sphere and make a mark. I REALLY dislike cookie cutter approaches, packaged services, etc. What is right for one business and service may not be right for the other. While there are best-practices for many elements, your business is unique, your goals are unique and your marketing strategy should be unique as well.

What Makes Me Unique?

One of the things that makes me unique is that I am not simply a good marketer; I am also a savvy business guy.

I understand how marketing works holistically with the entire business. I am also a Marine veteran, a best-selling author, a father of three and have a degree in Psychology and a PhD in Earth and Environmental Science so have various life experience that rounds me out. Moreover, due to the nature of my job, I have worked in numerous verticals.

I have worked with theme parks, travel destinations, lawyers, plastic surgeons, small businesses, SAAS companies, staffing, churches, hospitals, restaurants and more. I love this part of the job. Other than meeting and building relationships with great people like yourself, this is the most fun part of why I do what I do. It keeps my job from ever becoming boring. One day, I might be crafting and executing a digital marketing strategy for a plastic surgeon and the next talking to a pool company about how to get more quality leads, a boat charter captain on how to market himself, a tractor supply store on how to sell more tractors, a restaurant about how to brand themselves, etc,.

Inbound Marketing for C-Suite

Ever been having a nice dinner with a friend or loved one and the phone rings? Almost always irritating, when unexpected. This is comparable to interruption marketing. This aptly named marketing approach interrupts a person when they are doing something. Inbound marketing is the opposite of this. Inbound marketing entails marketing that would attract customers by creating valuable content and experiences tailored to them. This would form connections they’re looking for and solves problems they already have. THEN THEY CONTACT YOU!! For example, instead of cold calling (which is often very time intensive) or traditional marketing-billboards, tv, radio, etc- they find something they want to know about and call you. I love this breakdown by WordStream (one of the tools and references I use). Inbound marketing is the most important element of modern internet marketing and a crucial component of a digital marketing strategy.

A good litmus test question is, Would you like someone contacting you the way you are contacting someone? Also, always be able to give your unique-selling position and be able to answer quickly through your marketing:

What problem are you trying to solve?

WordPress Web Design for Business Leaders in Lake Mary

To use a sports analogy, all marketing is like baseball. It takes a great pitcher (the marketing and advertising) as well as a catcher (the website or social media channel where the web visitor lands).

Having both of these work well together is crucial. The best marketing in the world is ineffective if it goes to a sub-par website. And vice versa, if a website is amazing but no one goes there, does it matter how awesome it might be? I don’t think that redesigning a website is always the answer, but sometimes it is necessary. Sometime just a couple of tweaks is enough and sometimes a complete overhaul is needed. (A website should be responsive- work on all devices, convert leads well, quick, secure, well written and have good structure.) Frankly, while I am good at it, web design and web development is my least favorite of the services I provide. However, like going to the dentist, sometimes it is something that must be done. I design all of our websites on WordPress. WordPress Website Design is one of the renowned platforms to develop a website on today because it is fully packed with plug-ins and additional features which allow more customization than other platforms offer. I like WordPress because it is powerful, yet simple to use. A well-designed website lets you bring in more customers.

Pay-Per-Click For Executives

Pay-per-click; ppc for short, is a model of internet marketing being provided in which advertisers pay a fee each time when one of their ads is clicked. Essentially, it will generate a way of buying visits to your site, rather than attempting to “earn” those visits organically. However, the cost of the click is controlled by the relevance and quality of the ad and of the website that the user is going to. I have seen so many people waste money on Adwords, Bing ads (Microsoft Advertising,) FB advertising and Amazon ads because they trusted the wrong people or didn’t understand it well enough to do it right. PPC is not the right solution for everyone, however for certain verticals and industries, this is an incredible solution when done well. I am a Google certified partner which simply means I have passed their requirements in order to be certified. More importantly to me, I have success in building positive ROI in Adwords for clients.

Search Engine Optimization for C-Suite Leadership

My digital consulting agency provides services and benefits by search engine optimization. This is probably my favorite thing to work on with clients.  SEO, (search engine optimization) is the process of constructing a web page that is easy to find, easy to crawl, and easy to categorize. It helps your customers to find out your business from among thousand other companies. It is an integral part of digital marketing strategy. It involves a holistic move towards driving customers to your business by various online platforms. We help people to find your business by helping your website rank well when they search for a service or product you provide. What is the right keyword or phrase for your business? Is the phrase realistically winnable?

Let me help you use science to figure that out.

Digital Marketing Strategy for 2020 and Beyond!

No matter what size company, or vertical, if you want to accomplish certain sales goals or revenue lines, let’s talk. Contact me at 407-227-0741 now for a free consultation. Let’s discuss your goals and see if I may be able to help. I look forward to speaking with you and would be honored to be your digital advisor

Have the best day,

Sincerely,

Robert Urban