If you told me twenty years ago that I’d be spending my days helping businesses navigate an ocean of digital marketing tech, big data, and AI-driven advertising, I probably would have laughed and gone back to whatever outdated software we were all using back then (probably something with a floppy disk involved). But here we […]
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PaperBoat: The Premiere Daytona Beach Advertising Agency Leading the Digital Frontier I’ll let you in on a little secret: advertising today isn’t about billboards or TV spots (though they still have their place). It’s about mastering digital transformation, harnessing big data, and riding the AI-driven wave of hyper-personalization like a pro surfer. And at PaperBoat,
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Navigating Success with PaperBoat: Demystifying VSLs, Funnels, Advertorials, Sales Copy, and AOV When people hear the phrase “marketing consultant,” they often imagine a sleek boardroom filled with expensive suits and buzzwords flying around like confetti. Let me set the record straight: PaperBoat is just me, your one-person powerhouse based in Deland, Florida. I’m Robert Urban,
VSLs, Funnels, Advertorials, Sales Copy, and AOV Read More »
Unlocking Growth: 5 Ways AI Can Revolutionize Your Business In today’s rapidly evolving business landscape, staying ahead of the curve is crucial for success. One of the most transformative tools available to businesses of all sizes is artificial intelligence (AI). While often associated with large corporations and tech giants, AI holds tremendous potential for small
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SEO is Not Dead, But It’s Definitely Harder: What You Need to Know in 2025 Let’s get one thing out of the way: SEO isn’t dead. Every year, some overcaffeinated digital prophet declares its demise, and every year, businesses still rely on it to bring in leads, customers, and cold hard revenue. But I’ll tell
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