Consumer Packaged Goods

“How a Freight Management Question Turned Into a Masterclass in Business Strategy”

Leave a Comment / Consumer Packaged Goods, CPG, freight management /

The story of how my old high school buddy made me rethink everything I knew about logistics—and why your company needs to meet him. By Dr. Robert UrbanFeaturing: Shannon Hess., Regional Business Development Manager, CMG.ms📞 270-971-4257 | ✉️ shannonh@cmg.ms | 🌐 www.CMG.ms Every now and then, you reconnect with someone from high school and the […]

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CPG Consultant

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant

Consumer Packaged Goods, CPG /

:By Robert Urban: Executive Marketing Consultant/ CPG Expert and Professional Fire-Juggler (Metaphorically… mostly) Let’s clear something up right away: being a CPG (Consumer Packaged Goods) consultant is not just about making something look shiny on a shelf. It’s about crafting a strategy that sells everything from sparkling water to non-dairy cheese to biodegradable laundry detergent.

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