Protected: “How a Freight Management Question Turned Into a Masterclass in Business Strategy”
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CPG
The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant
:By Robert Urban: Executive Marketing Consultant/ CPG Expert and Professional Fire-Juggler (Metaphorically… mostly) Let’s clear something up right away: being a CPG (Consumer Packaged Goods) consultant is not just about making something look shiny on a shelf. It’s about crafting a strategy that sells everything from sparkling water to non-dairy cheese to biodegradable laundry detergent.
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