If you told me twenty years ago that I’d be spending my days helping businesses navigate an ocean of digital marketing tech, big data, and AI-driven advertising, I probably would have laughed and gone back to whatever outdated software we were all using back then (probably something with a floppy disk involved). But here we […]
PaperBoat: The Premier Digital Advertising Agency in DeLand Read More »
Introduction In the world of marketing, meetings you may hear the terms ATL, BTL, and TTL. These are acronyms for marketing jargon above the line, below the line and through the line. What’s the difference between ‘Above the Line’ (ATL), ‘Below the Line’ (BTL), and ‘Through the Line’ (TTL) marketing? These terms define different approaches
Understanding ATL, BTL, and TTL Marketing Strategies Read More »
Unraveling the Digital Maze As a seasoned digital marketing consultant and academic, I’ve had the privilege of witnessing the digital landscape evolve from a nascent concept to a ubiquitous force shaping industries worldwide. My journey began with a deep-rooted passion for understanding human behavior and a keen interest in technology. This unique blend has allowed
Navigating the Digital Frontier: A Personal Journey with Dr. Robert Urban Read More »
Why Internet Marketing is Crucial for Daytona Beach Businesses The Pulse of Daytona Beach: NASCAR, Tourism, and Beyond Daytona Beach isn’t just a city—it’s an experience. From the roar of engines at the Daytona International Speedway to the chrome-laden spectacle of Bike Week, this town thrives on movement. But in today’s digital world, if your
Daytona Beach Internet Marketing Expert Read More »
