Understanding ATL, BTL, and TTL Marketing Strategies
Introduction In the world of marketing, meetings you may hear the terms ATL, BTL, and TTL. These are acronyms for marketing jargon above the line, below the line and through the line. What’s the difference between ‘Above the Line’ (ATL), ‘Below the Line’ (BTL), and ‘Through the Line’ (TTL) marketing? These terms define different approaches […]
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