by Robert Urban, The SaaS Whisperer Who Understands Why Real Transformation Consulting Takes More Than a Sharp Suit and a Gantt Chart Let’s be honest.The word “transformation” gets thrown around a lot—like “disruption,” “synergy,” or “gluten-free.” But real transformation? In the SaaS world? That’s not a vision board exercise. It’s trench warfare. It’s knowing when […]
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By Robert Urban, PhD CEO, PaperBoat Media | Digital Transformation Expert Let’s talk tech. Not just the buzzwordy, press-release-flavored stuff that makes your eyes glaze over, but the real, practical, punch-you-in-the-face kind of technology that’s reshaping how businesses of all sizes actually function. I’m talking about AI, cloud computing, robotic process automation (RPA), and data
Unraveling the Digital Maze As a seasoned digital marketing consultant and academic, I’ve had the privilege of witnessing the digital landscape evolve from a nascent concept to a ubiquitous force shaping industries worldwide. My journey began with a deep-rooted passion for understanding human behavior and a keen interest in technology. This unique blend has allowed
Navigating the Digital Frontier: A Personal Journey with Dr. Robert Urban Read More »
If you told me twenty years ago that I’d be spending my days helping businesses navigate an ocean of digital marketing tech, big data, and AI-driven advertising, I probably would have laughed and gone back to whatever outdated software we were all using back then (probably something with a floppy disk involved). But here we
PaperBoat: The Premier Digital Advertising Agency in DeLand Read More »
Why Internet Marketing is Crucial for Daytona Beach Businesses The Pulse of Daytona Beach: NASCAR, Tourism, and Beyond Daytona Beach isn’t just a city—it’s an experience. From the roar of engines at the Daytona International Speedway to the chrome-laden spectacle of Bike Week, this town thrives on movement. But in today’s digital world, if your
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