FMCG Strategy & Lean Process Improvement: How to Move Fast Without Breaking Stuff
By Robert Urban, Executive Marketing Consultant, PaperBoat Media What Even Is FMCG? FMCG stands for Fast-Moving Consumer Goods. Think deodorant, soda, dog food, frozen pizza, shampoo, toothpaste—basically, the stuff people buy without needing a PowerPoint or a family vote. It’s a high-speed game of: The big players? Procter & Gamble, Nestlé, PepsiCo, Unilever, and your […]
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