The Meetings Where Everyone Nods and No One Is Sure Why If you have ever sat in a marketing meeting and thought,“I understand every one of these words individually, but not in this order,”this page is for you. Think of it as a cheat sheet. I was in the Marines. We loved acronyms. We thrived […]
Marketing Bingo 2026 Read More »
And When I Tell Clients Not to Spend Money Before I recommend hiring, spending, scaling, changing tools, or launching anything new, I look for one thing first. Alignment. Not tactics.Not platforms.Not shiny ideas. Alignment. Because tactics without alignment do not fail quietly. They fail expensively. Why Alignment Comes Before Action Most companies do not lack
What I Look for Before I Recommend Anything in Marketing Read More »
Most companies track too much and understand too little. Dashboards are full. Reports are polished. Numbers update daily. And yet, when it is time to make a decision, teams still argue based on opinions, not insight. That is the paradox of modern marketing measurement. Metrics are supposed to help you decide what to do next.If
What Metrics Matter and Which Ones Are Just Noise Read More »
Here is the simplest test I know. If you cannot explain what is working and why without opening a dashboard, it probably is not. That usually surprises people. Because most teams have dashboards. Lots of them. Charts, graphs, percentages, arrows pointing up and to the right. And yet, when you ask a basic question like,“Why
How to Tell If Your Marketing Is Actually Working Read More »
This is one of the most common questions I get. It usually shows up right after another sentence like,“We feel like we should be spending more.”Or, “Our competitors seem louder than us.”Or, “Sales wants more leads.” Then comes the real ask. “What percentage should we be spending on marketing?” People want a number. A rule.
How Much Should a Company Spend on Marketing? Read More »
Running a small business in Florida is not for the faint of heart. You are dealing with seasonal swings, tourism cycles, weather disruptions, local competition, national brands moving into your backyard, and customers who can disappear for half the year and flood back the next. Most Florida small business owners do not lack hustle.They lack
Marketing Leadership for Small Businesses in Florida Read More »
At some point, every growing company hits the same uncomfortable moment. Marketing is happening.People are busy.Money is being spent. But results feel inconsistent, and no one can clearly explain why. Leads come in some months and disappear in others. Campaigns launch without a clear reason. Everyone is working hard, yet growth feels accidental instead of
Do You Need a Marketing Manager, Director, or CMO? Read More »
And Why the Right Answer Depends on the Problem If you ask ten business owners who they should hire for marketing, you will get three common answers. “We need an agency.”“We need a consultant.”“We probably need a CMO.” All three can be right. All three can also be completely wrong. The confusion usually comes from
Fractional CMO vs Agencies vs Consultants Read More »
By Robert Urban, Executive Marketing Consultant & Founder of PaperBoat Marketing Agency Over the years, I’ve worked with Fortune 1000 companies, ambitious startups, and everything in between. The one thing I’ve learned? The best marketing strategies aren’t just creative; they’re informed by rigorous analysis. If you’re not basing your business decisions on data and structured
The Deep Dive into Business Analysis: The Frameworks That Drive Success Read More »
PaperBoat Media: The Premiere Orlando Advertising Agency Navigating the Digital Future The Challenge of Digital Transformation in Modern Marketing If you’ve ever felt like the digital marketing landscape is shifting beneath your feet, you’re not alone. Businesses are navigating an ever-evolving storm of emerging technologies, consumer expectations, and data-driven strategies. At PaperBoat Media, we thrive
Orlando Advertising Agency Read More »
