Marketing Strategy 

And When I Tell Clients Not to Spend Money Before I recommend hiring, spending, scaling, changing tools, or launching anything new, I look for one thing first. Alignment. Not tactics.Not platforms.Not shiny ideas. Alignment. Because tactics without alignment do not fail quietly. They fail expensively. Why Alignment Comes Before Action Most companies do not lack […]

Most companies track too much and understand too little. Dashboards are full. Reports are polished. Numbers update daily. And yet, when it is time to make a decision, teams still argue based on opinions, not insight. That is the paradox of modern marketing measurement. Metrics are supposed to help you decide what to do next.If

Here is the simplest test I know. If you cannot explain what is working and why without opening a dashboard, it probably is not. That usually surprises people. Because most teams have dashboards. Lots of them. Charts, graphs, percentages, arrows pointing up and to the right. And yet, when you ask a basic question like,“Why

This is one of the most common questions I get. It usually shows up right after another sentence like,“We feel like we should be spending more.”Or, “Our competitors seem louder than us.”Or, “Sales wants more leads.” Then comes the real ask. “What percentage should we be spending on marketing?” People want a number. A rule.

Running a small business in Florida is not for the faint of heart. You are dealing with seasonal swings, tourism cycles, weather disruptions, local competition, national brands moving into your backyard, and customers who can disappear for half the year and flood back the next. Most Florida small business owners do not lack hustle.They lack

At some point, every growing company hits the same uncomfortable moment. Marketing is happening.People are busy.Money is being spent. But results feel inconsistent, and no one can clearly explain why. Leads come in some months and disappear in others. Campaigns launch without a clear reason. Everyone is working hard, yet growth feels accidental instead of

And Why the Right Answer Depends on the Problem If you ask ten business owners who they should hire for marketing, you will get three common answers. “We need an agency.”“We need a consultant.”“We probably need a CMO.” All three can be right. All three can also be completely wrong. The confusion usually comes from