GEO: Generative Engine Optimization How to Win, What to Do, and Where this Whole Thing is Going By Robert Urban, the guy who explains tech, and knows his stuff well enough to charge consulting rates, but also asks his son for help with his phone Welcome to GEO, the New Frontier Where Robots Decide Who […]
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If you’re still thinking SEO is just about sprinkling keywords like confetti at a parade, you’re about ten years behind. The digital landscape has shifted — and it’s no longer just about ranking for text-based Google searches. Today, your content has to perform across AI-driven search results, traditional organic SEO, and the booming world of
Optimizing for AI, Organic, and Voice Search: The New SEO Playbook Read More »
Over the years, search engine optimization (SEO) has evolved alongside changes in how people seek information. We’ve gone from keyword stuffing and meta tags to sophisticated, AI-driven algorithms that prioritize user intent, context, and conversational queries. And now, the next frontier in search is unfolding before our eyes: Ask Engine Optimization (AEO). As AI-powered chatbots
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By Robert Urban, Senior Marketing Consultant and SEO Expert Introduction As a senior marketing consultant and SEO expert, I’ve seen the dark side of digital marketing—the part most people hope they’ll never encounter: Negative SEO. It’s a term that sounds almost mythical, but unfortunately, it’s very real. For businesses investing heavily in organic growth, negative
What Is Negative SEO, How to Recognize It, and How to Counter It Read More »
Living and working in Deland, Florida, (Glenwood area) as an SEO consultant isn’t just about mastering algorithms and analytics—it’s about connecting with the heartbeat of this charming community while staying ahead in the digital race. Here, nestled among historic streets and thriving local businesses, I’ve had the privilege of helping companies thrive in the online
Google screened local listing is a relatively new program being rolled out by Google. This Google local service has been in beta for a while and is still available in only certain locations (usually larger cities- see list f current cities available at the bottom of this blog). These Local Services ads help you connect
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What are “Google Screened” Local Listings? Google screened local listing is a relatively new program being rolled out by Google. This Google local service has been in beta for a while and is still available in only certain locations (usually larger cities- see list f current cities available at the bottom of this blog). These
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Business owners are often inundated with phone calls and emails from individuals and agencies selling their marketing services. How people who are in these roles identify themselves includes a litany of titles. There are so many names it can sound overwhelming. How does a business owner know who to get help from? Here are just
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Hi. I am Rob Urban. As Deland’s go-to marketing expert, I wear many hats, and I’m passionate about all of them. Marketing isn’t just a job; it’s a mix of art, science, and storytelling—a craft that fuels the success of businesses, big and small. Whether you’re running a cozy boutique or steering a multi-million-dollar enterprise,
Deland’s Marketing Expert: How I Can Help Your Business Thrive Read More »
As uncertainty rolls over us in waves during this coronavirus outbreak, we are bombarded with news, rumors and other items that make us miss the “normalcy” of a few years ago However, I believe we will never go back to what we believed was “normal”. Education, economy, businesses, travel, entertainment and other aspects of life
