Let’s talk about one of the trickiest marketing challenges I’ve faced—selling medical marijuana online. If you’ve been in this space, you already know the legal red tape can feel like a straitjacket. But here’s the good news: constraints can breed creativity. And trust me, when your ads keep getting rejected, you learn to get creative […]
How to Write a Marketing Plan in 2025: A Consultant’s Guide Writing a marketing plan in 2025 isn’t just about listing goals and throwing some metrics together—it’s about building a strategic roadmap that ties every effort to results. As someone who’s spent years in the trenches of marketing consulting, I’ve seen the trends shift, technologies
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The Power of Branding: Why It’s Essential for Businesses of All Sizes As a leading brand consultant in the US, I’ve witnessed firsthand the transformative power of strong branding. A well-crafted brand can differentiate your business, attract loyal customers, and drive sustainable growth. In this blog post, we’ll delve into the multifaceted world of branding,
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Giving is one of the most profoundly human acts. Whether we’re moved by a moment of compassion, a sense of duty, or a passion to see the world transformed, the desire to help others lies at the core of what it means to live in community. Yet, as I’ve navigated the realms of giving—both personally
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Hello, I’m Dr. Robert Urban, and I’m passionate about helping lawyers like you grow your practice through effective, results-driven marketing strategies. With years of experience in both marketing and the legal industry, I understand the unique challenges attorneys face when it comes to attracting and retaining clients in a competitive market. Combining my academic background,
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The digital landscape is constantly evolving, and 2025 promises to bring transformative changes that businesses must anticipate to remain competitive. Here are five key digital marketing trends to prepare for: 1. AI-Driven Personalization Will Dominate In 2025, artificial intelligence (AI) will go beyond predictive analytics to deliver hyper-personalized customer experiences. From tailored product recommendations to
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Here are 20 businesses that tend to become highly profitable after a hurricane due to the increased demand for repair, restoration, and recovery services: These businesses provide essential services for communities as they rebuild and recover from the extensive damage hurricanes can cause. In the aftermath of a hurricane, connecting customers in urgent need of
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When Hurricanes Helene and Milton tore through Deland, Florida, the destruction left behind wasn’t just limited to uprooted trees and broken power lines. Homes were flooded, businesses submerged, and entire neighborhoods were caught in the chaotic aftermath. As the storms moved on, the real work began—the difficult process of picking up the pieces. For flood
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PaperBoat’s Digital Marketing and Web Design Services for Roofing Companies in Deland After Hurricanes Helene and Milton I’m sitting at my desk, staring out the window as the remnants of storm clouds from hurricanes Helene and Milton still hang low over the streets of Deland. It’s a sobering sight, watching my neighbors assess the damage,
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Sorry, it has been a few weeks since I wrote a blog post. I have been finishing my 9th book in all my spare time. As a digital consultant for numerous companies, I am often asked what is the best technology or marketing stack. I think Adobe Marketing Engage is the best overall, but it
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