When I started at my first large agency (where I learned and eventually became the lead SEO and PPC person in the company,) everything was about segmentation. Identify customer groups and segment and market to those segments. Technology has transformed the marketing paradigms, however there is a mindset shift, not just a tool shift. The […]
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Introduction In the digital era, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to boost their online visibility and attract more customers. For companies in Deland, Florida, tapping into the expertise of a seasoned PPC professional can make all the difference. Robert Urban, with his profound knowledge and experience in PPC, offers businesses
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I received a call from the owner of a bar that is incredibly popular here in Florida. Her goal is to not only continue to grow the bar business , but to expand the reach of her products online. She had some questions that are very common, so I wanted to provide a resource for
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Precision Manufacturing – Paper Boat Media Regardless of the size and scope of the need that has a company has in relation to precision manufacturing, the most common search modifier is still “near me”. Even in the times of remote work and Covid, people often want to do business with someone local for a few
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