Business owners are often inundated with phone calls and emails from individuals and agencies selling their marketing services. How people who are in these roles identify themselves includes a litany of titles. There are so many names it can sound overwhelming. How does a business owner know who to get help from? Here are just a few of the names or titles often thrown around in the marketing world; digital marketing manager, internet marketing manager, online marketing manager, digital strategist, web marketing manager, director of web marketing, Director of SEO operations, marketing consultant, Digital Marketing Specialist, Google Partner, Internet marketing specialist. paid search manager, Content Creator, Content Strategist,Content Marketing Manager. Creative Assistant, Digital Brand Manager, Creative Director, Marketing Data Analyst, Marketing Technologist… the list goes on and on!
If you talk to most of the Digital Marketing Agencies in Orlando about a web project you also are pinballed between a project manager, a writer, a front-end developer, a back-end developer, a copywriter, a graphic designer, a search specialist. Not only is that exhausting of a process, but there is also 6 or 7 people’s salary, office, etc that is added to the cost of business.
At PaperBoat, it is just me. While it may be hard to believe that one person can do the job of all of those and do them well, my results, portfolio and certifications speak for themselves. Although I have worn many titles over the years from Digital Marketing Manager, SEO specialist, PPC Expert, Vice President of Marketing and Chief Marketing Officer, I define myself as a small business advisor. My job is simple.
I Help Your Small-Mid-Sized Business Succeed Online.
Here are just some of the challenges I help businesses with:
- How Do I Find New Customers?
- Where do I spend my money first?
- How do I know what’s working?
- How do I know how much to spend?
- How do I know who my customers are?
- What software is the best for what?
- Why is my competitor winning?
- How do I convert more web visitors?
Outsourcing Your Digital Marketing Needs
Instead of throwing a bunch of razzmatazz around and sounding complicated, I believe in offering straightforward and easy to understand answers. I will explain everything in an easy-to-understand way and translate complicated data into business actions.
“You Don’t Need To Learn The Entire Marketing Language. “I SPEAK SMALL BUSINESS”
I find out a company’s challenges, problems and goals. Now, not all problems and challenges are negative. Whenever an organization makes a decision to hire me, it is because there is a challenge, problem, or goal and they need to bring someone in to solve it. For example, hiring someone to take on an increase in workload is a positive problem to have or having a lot of people visiting the website, but not converting is a good problem. That is because with just a little work, the problem becomes a great opportunity.
Reasons to Outsource Marketing
Another reason people hire me, is that it simply makes good business sense. Especially with the changes in FMLA policy and unemployment there are many key disadvantages to hiring an employee:
Despite the pros of hiring an employee, some key disadvantages can exist:
- You risk hiring a generalist rather than a specialist
- You risk hiring someone with specialized knowledge that you may not use often
- You risk hiring an employee who is too junior (due to their affordability) and who requires a great deal of guidance
- You need to pay for their salary, benefits and other overhead costs
Below is a recent job description pulled from a job board from the incredible staffing firm Valintry. This is a description of some of the duties that a digital marketing manager may have at a specific business. The needs and skills will vary depending on the goals. [The reason I am sharing this is to provide an example of some of the things a digital marketing manager may be asked to do. As a small-to-mid sized business leader would you even know what some of these things below are and how they are relevant to your business?]
Job Description:
You Will: Advertise and outreach with Video Production, Website Development, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) to Intake Department development, training, quality assurance, and conversion optimization with in-house staff. Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Provide creative copy suggestions and graphical ad templates. Manage Display network placement lists on AdWords and through other contextual advertising platforms.Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Monitor and administer web analytics dashboards and provide reports. Communication to team and management on project development, timelines, and results. Provide oversight and work closely with the other team members to meet client goals. As a SEO Super Hero, You Have: More than 1 year working as a DIGITAL MARKETING MANAGER. More than 1 year working PPC/SEM campaigns
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Great job description and sounds like a good opportunity for the right person. Give me a few minutes to talk about your needs and see if I am the right person for your company’s needs. Click to the gray floating box to schedule a time now. I look forward to speaking with you.